Partner with executive teams of companies at varying stages to develop marketing strategies and programs to accelerate growth and support existing marketing teams to elevate their discipline. Clients include portfolio companies of private equity firms, startups in growth phases, established companies looking to reinvest in marketing functions. Projects include market research, segmentation and persona development; messaging frameworks; sales enablement; sales training; organizational assessment and design; brand foundation and articulation.

Leader of all marketing functions for the entire organization across multiple brands (Kaplan, Manhattan Prep & Barron’s), re-designing the team to focus on the customer, brand and digital marketing funnel. Reimagining how marketing operates in collaboration with product, sales and technology.

Responsible for leading and reinventing the marketing function within the organization, delivering on a broader vision of marketing and repositioning Kaplan for both consumers and institutions.

Lead the marketing and communications team aligned to the U.S. and Canada P&L, responsible for driving reputation and revenue for the business. Through marketing, media relations, internal communications and thought leadership, the team supports Nielsen’s largest revenue contributor, ensuring all constituents—clients, associates, the industry, shareholders, consumers—have a positive perspective on Nielsen.

Develop and implement the strategic plan for building Nielsen brand equity among clients and influencers. Lead a sales marketing team, focused on the biggest global revenue opportunities for the organization, supporting billions of dollars in revenue.

Led global effort of brand execution. Developed go-to market approach and managed team in 100 market roll-out, working through differences in local capabilities and cultures. Refined global positioning and practice framework in anticipation of IPO (Initial Public Offering), taking into consideration financial community as critical stakeholder.

Re-positioned the Nielsen brand by integrating over 25 established brands under one unified core offering.

- Marketing lead for over twelve independent websites within AOL; drove brand/site strategy and positioning for new launches; oversaw the strategy, objectives and execution of user research; secured relevant partnerships to help drive traffic for increase market share and comScore category position; developed user engagement strategy for each site, including newsletter execution, widget development and adoption, and other syndication resources; supported priority channels monthly with internal advertising and insured positive ROI with every opportunity. - Managed the strategy and execution of two high-profile marketing campaigns for the style channel and online casual game channel, with over five million dollar marketing budget, to result in increase unique visitors, page views, time spent and widget adoption for user engagement and repeat visit.

- Led the development of strategic marketing plans for multi-disciplinary program launches of individual brands, partnership opportunities and multi-brand initiatives. - Managed the cross functional team execution for all marketing plans to ensure integrated message and strategic alignment, including partner agencies in the disciplines of Digital, Media, Public Relations and Account Specific. - Participated in the development of brand positioning and activation platforms for product launches, to ensure differentiation within the category by conducting consumer research, analyzing Attitude & Usage studies and monitoring competitive activity and messaging. - Managed three direct reports in the execution of marketing plans. Develop Account Executive’s skills in an effort to improve their strategic thinking, executional management and ability to grow. - Trained in the Creative Problem Solving Institute’s (CPSI) Creative Problem Solving process

Oversaw strategy and execution for seven individual brands within two major consumer packaged goods companies. Participated in strategic development of multi-brand initiatives, as well as managed one direct report on execution of plans.

Provided total brand management for various clients, leading initiatives including annual integrated promotions, advertising campaigns, multi-brand executions, packaging redesigns and online launches; managed at least twenty projects concurrently.

Had ownership of various projects under the direction of senior management.

Trained in all areas of brand management for multiple clients.