Jill Hoersten Email and Phone Number
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WHAT I DO: I am a fractional Chief Marketing Officer (fCMO) and marketing strategist focusing on developing and implementing strategies that accelerate growth and produce results. I bring over 25 years of strategic marketing expertise to the table.WITH WHOM DO I WORK: I partner with entrepreneurs and companies in various industries eager to move the needle and position themselves as leaders in their industry. WHY THE SUCCESS: I am a full-stack marketing leader with over 25 years of experience across many industries. I know what needs to be accomplished and have vast resources to get it done. I utilize on-, near-, and off-shore accomplished professionals from my extensive network. I am a team player and leader who goes the distance to drive success.I am a seasoned marketing professional who provides strategic guidance and execution support to businesses, offering flexibility, expertise, and cost-effective solutions tailored to the unique needs of each client.Throughout my career, I have worked with a diverse range of businesses, from startups to Fortune 500 companies, helping them navigate the ever-evolving landscape of digital marketing. My approach is rooted in data-driven insights, customer-centric strategies, and a relentless pursuit of excellence.Specialties: strategic marketing planning & execution | North Star metric implementation | Pirate Funnel development | lead generation and lead nurturing | messaging | marketing automation | CRM/SalesForce | field marketing | conference planning and budgeting | webinars | inbound/outbound marketing | content marketing & strategy | social media marketing | digital marketing | email marketing | website management and development | staff development, growth, mentoring, and leadership | remote/local team management | market research and competitive analysis | technical writing and content curation | demand generation | B2B | events for C-level audience | brand management and awareness | thought leadership | startups & entrepreneurs | A/B testing | acquisitions | self-starter | learning agility | Adobe CS📞 LET'S CONNECT: jill@thepracticalfractional.com.
The Practical Fractional
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Fractional Cmo And Growth ArchitectThe Practical FractionalPlano, Tx, Us
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Fractional Cmo & Growth ArchitectThe Practical Fractional Apr 2023 - PresentWorking as a Fractional Chief Marketing Officer (fCMO), and certified partners of Octain Growth Systems and EOS(R) Worldwide, I work with companies on a part-time or temporary basis. Unlike traditional CMOs employed full-time by a single company, fractional CMOs offer their expertise and services to multiple clients simultaneously. This arrangement provides businesses with access to high-level strategic marketing insights without the commitment of a full-time executive.Clients include:~OBGYN of Grand Prairie, a part of Pediatrix Medical Group~Sunset Cruise Charter in Tampa, FL~Restaurant in Tulsa, OK~Custom Software Startup~HealthTech Startup working with the elderly~Non-Profit Ballet Organization
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Growth ArchitectOctain Jul 2024 - PresentClayton, North Carolina, UsCertified Growth Architect and Fractional CMO using The Octain Growth System, a marketing operating system that combines strategy, smart execution, and automation to move your company from frantic marketing activity to sustainable marketing operations. The strategy lays the foundation. The smart execution develops and implements the roadmap for success. The automated tools create sustainable results. OGS was created for and is a certified partner of EOS Worldwide. -
MemberCmox - The Fractional Chief Marketing Officer Company Feb 2024 - Aug 2024Philadelphia, Pennsylvania, UsProviding marketing strategy and leadership for entrepreneurs and small to mid-sized companies committed to growth and expanding their reach within their target audiences. Your vision and goals translated into marketing strategy and execution. -
Marketing Director, Digital Applications & Products (Excellarate Acquired By Encora)Encora Inc. Mar 2014 - Feb 2023Santa Clara, California, UsLead B2B marketing efforts including, but not limited to, developing and implementing marketing strategy, field marketing, marketing automation, lead generation, digital marketing, content marketing, conferences and exhibits, social media, people management. The core focus technologies included MedTech, InsuTech, FinTech, and EnterpriseTech.• Lead a diverse team with the development and implementation of traditional and digital marketing and brand strategy.• Modified and implemented online strategy for B2B digital model across the enterprise, including web, mobile, social media, video, and other channels focused on lead generation in the U.S. and recruitment in India (extensive use of social media).• Increased the email database by 25% monthly: increasing >450% over 4 years.• Increased sales qualified leads by >200%.• Created strategy and continually managed website content to increase distribution, rich media, interactivity, systems integration, and other digital best practices.• Managed global marketing team for technical writing, website development and maintenance, market and prospect research, SEO content development initiatives.• Managed monthly innovative agile and technical webinars to increase brand recognition and lead generation by >300% over 9 years. -
Marketing Director (Synerzip & Prime Technologies Merge To Become Excellarate)Encora Inc. Jan 2021 - Jan 2023Santa Clara, California, Us
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Marketing Director (Synerzip)Encora Inc. Mar 2014 - Jan 2021Santa Clara, California, Us
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Director, Marketing & Incubation ServicesNtec - North Texas Enterprise Center May 2011 - Sep 2013Frisco, Texas, UsIncubator/Accelerator for Entrepreneurs and Start-Up Companies• Supported economic development by facilitating entrepreneurship and small business in Frisco.• Developed competitive pricing strategies by comparing products/services in the market to maximize profits and increase share of the market while ensuring customer satisfaction.• Managed operations of the business incubator facilities and coordinated activities, services, and business development assistance to Client Companies.• Managed and coordinated all marketing, advertising, and promotional activities, including market research and analysis, marketing plans and projects, and corporate branding initiatives.• Managed project planning, marketing plans, communications, consultants, venue and vendor contracts, agenda, sponsorships, presentations, and speaker coordination of company-sponsored events such as MedVentures (annual MedTech conference), Exec Ed (monthly educational programs), mobile health and entrepreneurial opportunities series (quarterly programs).• Created and managed Corporate Identity. • Created and managed marketing budget.• Delivered special events and marketing materials under budget 100% of the time. -
Marketing Director, Office Manager, Web DeveloperIridescent Networks Nov 2009 - Dec 2012Plano, Texas, UsStart-up company for Web Video Networking Software• Designed, developed, and programmed extensive websites for company overview and video streaming product demonstration (which included Flash, Silverlight, HTML5, Actionscript, Javascript, HTML, CSS, and more).• Initiated and maintained financial records using QuickBooks; Managed company payroll and ongoing financials.• Set up and managed websites, email accounts, and domain population.• Project manage high-level status on product readiness and delivery. -
Technical & Marketing OfficerChm Capital Investments, Inc Jan 2007 - Jan 2008Start-up company of an online social networking and dating site.• Lead technical aspects of the company through comprehensive analysis by researching existing competitors to enhance CHM's competitive edge to offer unique features.• Developed technology blueprint and process flow for the organization including technical writing of features and architecture. • Continually enhanced the Business Plan to recommend various development stages that maximized funds to save 50-75% of initial investment dollars. • Initiated and managed database engineering to save time and money for initial investment.• Creatively wrote and managed RFPs to provide detailed proposals on the first pass to ensure a quick turn-around to reach a return on investment more quickly.
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Web Developer & Technical Advisor To Dealer Development Alumni AssociationFord Motor Company Jan 2001 - Jan 2004Dearborn, Michigan, Us• Traveled annually to conventions to support the Executive Director.• Made arrangements for Dealership owners and their families to maximize networking opportunities.• Developed and maintained a website for the Association to assist members with networking and educational opportunities.• Arranged speakers and events at annual conventions. -
Marketing Project ManagerNortel Networks Jan 1995 - Jan 2002Ca• Designed, wrote, and delivered comprehensive marketing materials to educate employees on using Nortel equipment efficiently.• Worked on acquisitions by writing, designing, and publishing marketing materials and manuals.• Lead onboarding activities of newly acquired companies to reduce transition time.• Traveled extensively as acquisitions occurred to train new employees and utilized communication skills to make acquired employees feel comfortable and successful in their new roles.• Designed and implemented marketing campaigns for internal employee communications. • Developed Quick Reference guides for new technologies and tools within the organization. -
Leadership CoordinatorAmerican Society Of Consultant Pharmacist Jan 1994 - Jan 1995Us• Coordinated meetings, planned events, and arranged conferences and conventions for leadership positions, including the Board of Directors and the Executive Board. • Secured corporate sponsorships of events to minimize Society's expenses. • Developed a streamlined communication system to keep members continually informed of the Society's information.• Conducted annual selection committees and Leadership elections.
Jill Hoersten Skills
Jill Hoersten Education Details
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University Of DaytonEducation -
University Of DaytonPsychology
Frequently Asked Questions about Jill Hoersten
What company does Jill Hoersten work for?
Jill Hoersten works for The Practical Fractional
What is Jill Hoersten's role at the current company?
Jill Hoersten's current role is Fractional CMO and Growth Architect.
What is Jill Hoersten's email address?
Jill Hoersten's email address is ji****@****hoo.com
What is Jill Hoersten's direct phone number?
Jill Hoersten's direct phone number is +121491*****
What schools did Jill Hoersten attend?
Jill Hoersten attended University Of Dayton, University Of Dayton.
What skills is Jill Hoersten known for?
Jill Hoersten has skills like Leadership, Marketing, Start Ups, Competitive Analysis, Entrepreneurship, Management, Marketing Strategy, Strategy, Business Planning, Fundraising, Market Research, Business Development.
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