Jill Hoersten Email & Phone Number

Plano, Tx, Us

Working as a Fractional Chief Marketing Officer (fCMO), and certified partners of Octain Growth Systems and EOS(R) Worldwide, I work with companies on a part-time or temporary basis. Unlike traditional CMOs employed full-time by a single company, fractional CMOs offer their expertise and services to multiple clients simultaneously. This arrangement provides businesses with access to high-level strategic marketing insights without the commitment of a full-time executive.Clients include:~OBGYN of Grand Prairie, a part of Pediatrix Medical Group~Sunset Cruise Charter in Tampa, FL~Restaurant in Tulsa, OK~Custom Software Startup~HealthTech Startup working with the elderly~Non-Profit Ballet Organization

Clayton, North Carolina, Us

Certified Growth Architect and Fractional CMO using The Octain Growth System, a marketing operating system that combines strategy, smart execution, and automation to move your company from frantic marketing activity to sustainable marketing operations. The strategy lays the foundation. The smart execution develops and implements the roadmap for success. The automated tools create sustainable results. OGS was created for and is a certified partner of EOS Worldwide.

Philadelphia, Pennsylvania, Us

Providing marketing strategy and leadership for entrepreneurs and small to mid-sized companies committed to growth and expanding their reach within their target audiences. Your vision and goals translated into marketing strategy and execution.

Santa Clara, California, Us

Lead B2B marketing efforts including, but not limited to, developing and implementing marketing strategy, field marketing, marketing automation, lead generation, digital marketing, content marketing, conferences and exhibits, social media, people management. The core focus technologies included MedTech, InsuTech, FinTech, and EnterpriseTech.• Lead a diverse team with the development and implementation of traditional and digital marketing and brand strategy.• Modified and implemented online strategy for B2B digital model across the enterprise, including web, mobile, social media, video, and other channels focused on lead generation in the U.S. and recruitment in India (extensive use of social media).• Increased the email database by 25% monthly: increasing >450% over 4 years.• Increased sales qualified leads by >200%.• Created strategy and continually managed website content to increase distribution, rich media, interactivity, systems integration, and other digital best practices.• Managed global marketing team for technical writing, website development and maintenance, market and prospect research, SEO content development initiatives.• Managed monthly innovative agile and technical webinars to increase brand recognition and lead generation by >300% over 9 years.

Santa Clara, California, Us

Santa Clara, California, Us

Frisco, Texas, Us

Incubator/Accelerator for Entrepreneurs and Start-Up Companies• Supported economic development by facilitating entrepreneurship and small business in Frisco.• Developed competitive pricing strategies by comparing products/services in the market to maximize profits and increase share of the market while ensuring customer satisfaction.• Managed operations of the business incubator facilities and coordinated activities, services, and business development assistance to Client Companies.• Managed and coordinated all marketing, advertising, and promotional activities, including market research and analysis, marketing plans and projects, and corporate branding initiatives.• Managed project planning, marketing plans, communications, consultants, venue and vendor contracts, agenda, sponsorships, presentations, and speaker coordination of company-sponsored events such as MedVentures (annual MedTech conference), Exec Ed (monthly educational programs), mobile health and entrepreneurial opportunities series (quarterly programs).• Created and managed Corporate Identity. • Created and managed marketing budget.• Delivered special events and marketing materials under budget 100% of the time.

Plano, Texas, Us

Start-up company for Web Video Networking Software• Designed, developed, and programmed extensive websites for company overview and video streaming product demonstration (which included Flash, Silverlight, HTML5, Actionscript, Javascript, HTML, CSS, and more).• Initiated and maintained financial records using QuickBooks; Managed company payroll and ongoing financials.• Set up and managed websites, email accounts, and domain population.• Project manage high-level status on product readiness and delivery.

Start-up company of an online social networking and dating site.• Lead technical aspects of the company through comprehensive analysis by researching existing competitors to enhance CHM's competitive edge to offer unique features.• Developed technology blueprint and process flow for the organization including technical writing of features and architecture. • Continually enhanced the Business Plan to recommend various development stages that maximized funds to save 50-75% of initial investment dollars. • Initiated and managed database engineering to save time and money for initial investment.• Creatively wrote and managed RFPs to provide detailed proposals on the first pass to ensure a quick turn-around to reach a return on investment more quickly.

Dearborn, Michigan, Us

• Traveled annually to conventions to support the Executive Director.• Made arrangements for Dealership owners and their families to maximize networking opportunities.• Developed and maintained a website for the Association to assist members with networking and educational opportunities.• Arranged speakers and events at annual conventions.

Ca

• Designed, wrote, and delivered comprehensive marketing materials to educate employees on using Nortel equipment efficiently.• Worked on acquisitions by writing, designing, and publishing marketing materials and manuals.• Lead onboarding activities of newly acquired companies to reduce transition time.• Traveled extensively as acquisitions occurred to train new employees and utilized communication skills to make acquired employees feel comfortable and successful in their new roles.• Designed and implemented marketing campaigns for internal employee communications. • Developed Quick Reference guides for new technologies and tools within the organization.

Us

• Coordinated meetings, planned events, and arranged conferences and conventions for leadership positions, including the Board of Directors and the Executive Board. • Secured corporate sponsorships of events to minimize Society's expenses. • Developed a streamlined communication system to keep members continually informed of the Society's information.• Conducted annual selection committees and Leadership elections.

Masters, Education

Bachelor'S Degree, Psychology