Jill Howell Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Clients:• Aetna: Helping Aetna align products and services to meet the growing needs and demands of consumerism. Havas; Terminix (Changed brand behavior from vendor to consumer partner)• Droga5; YMCA and Hennessy (Conducted creative development research and provided input into award winning campaigns• Renegade; EveryDrop (Identified a bigger product marketing opportunity)• McCann; MasterCard (Significantly enriched depth and dimension of segmentation study) • Internet Society; Internet Hall of Fame (Developed future global positioning and path forward that reconciled dissonance between the Internet and an Internet Hall of Fame)

New York, Ny, Us

Oversaw planning on: Olive Garden (shifted the brand's hallmark positioning to align with today's values)Scotch Brand (Repositioned brand from everyday tools to powering creativity)Robitussin (Earned Effie for increasing sales)PrepH (De-stigmatized treatment and increased usage opportunities)

Services: Account Planning • Develop brand, marketing and communication strategies; write and create strategy presentations • Moderate creative and strategic development focus groups or in-depth interviews, write reports and make recommendations • Conduct Ethnographies and on-line research, including developing methodologies and creating questionnaires • Write creative briefs and copy • Create personas to bring end users to life and inform features, functionality and graphic design of web sites. • Develop web site concept and content.Clients: McCann: Ad Council; Goodyear; Home Depot; Johnson & Johnson; Lowe’s; Rayban; Rembrandt; Verizon; Weight Watchers; Wendy’sDailymakeover.com (previously Makeoversolutuions.com) the first beauty app to offer virtual makeover.

Local Matters, Inc. (provide Internet, voice and wireless technology solutions for local media publishers and service providers to maximize their local search capabilities. Offers online Local Guide Network of media properties driving business searches, travel reservations and relocation leads)From Dec., '04 - Dec ' 06 I consulted there in the areas of both MarComm and Market Research. From Dec., '06 to '07 did Market Research projects with them

Identified more respectful and culturally appropriate ways to speak to multicultural targets. Borne out of shifting demographic data (the US census bureau had recently announced the US would have a minority majority by the year 2050) and the recognition of the importance of multicultural populations, I developed a proprietary methodology and analysis mechanism to study cultural demographics. I gained rich insights into consumers’ values and beliefs to unlock their attitudes and behavior – the cornerstones of any good strategy, as well as cultural drivers. I created Immersion Films to present findings, helping clients see, hear and understand the target in their cultural context, and prevent them from imposing their own interpretation. Clients: Coldwell Banker, IBM

New York, Ny, Us

Helped run 40 - 45 person Account Planning department • Responsibilities ran the gamut from recruitment (including obtaining funding for new positions,) to mentoring (including developing on-going training programs to managing career paths) to designing office space • Worked directly with planners and remained personally up-to-date on all accounts. • Conducted worldwide advertising research on the agencies introductory Motorola campaign to re-establish the brand • Kept up with the industry as well as had an in-depth strategic understanding of interactive and one-to-one as marketing tools.Client List: American Express • Motorola • Kodak • AT&T Wireless • Kraft Foods • ONDCP • Hershey • Starwood Hotels

New York, Ny, Us

Spearheaded conceptual, analytical and strategic thinking to build and enhance brands • Oversaw development and implementation of communication strategies • Specialized in woman's health issues – developed and presented an in-depth analysis of Evolving Women's Health Issues • Managed and supervised junior and mid level Strategic PlannersAccount Experience: Johnson & Johnson: Stayfree; Monistat; K-Y Brand; Serenity; Reach Toothbrushes and Dental Floss; Band Aid • Nabisco: Ritz; Wheat Thins; Triscuit; Air Crisps, A1 Steak Sauce • Motorola

Developed proprietary "on-line round table" discussion with telecommunications target • Conducted monthly "Polls" to provide a snapshot of a marketplace at a given point in time • Led "war rooms" • Worked on new business pitches and participated in the presentationsAccount Experience: MCI, Business and Consumer segments • Club Med • Searle Pharmaceutical•

Ba, Speech, Sociology

Education record