Jillian A. Email & Phone Number

B2B Product Management

• CRM Strategy:
• Swimlane lead of hyper personalized campaign that uses reinforcement learning to understand customer behavior, build action featurization, optimize channel strategies
• Developed precision marketing to improve base targeting, campaign prioritization, marketing communications, contact policy and funnel metrics
• Improved customer journey by doing hypothesis testing, channel strategy, customer lifecycle, media planning, and performance evaluationFinancial Business Advisory:
• Determined business opportunities through business case and profit and loss analysis
• Created a retention lifecycle cost analysis between marketing cost and customer retention to support financial strategy and marketing campaign projectionsData Analytics:

• Managed account and created online strategies for campaigns to sustain and exceed month on month target. Utilized tools to achieve Key Performance Indicators.
• Researched on the target market of the brand. Analyzed sales reports and identify best practices.
• Monitored end-to-end order process to ensure inventory availability, smooth platform executions of price, promotions and strategies, and overall efficient order fulfilment
• Built relationships with principal and platform partners to perform collaborative growth for the business

Bonifacio Global City, Taguig

• Executed the sampling activations of the brands Nexcare and Futuro
• Desinged Nexcare sponsorship ad for ABS-CBN’s Magandang Buhay and It’s Showtime
• Coordinated with external clients for brand partnership

NCR - National Capital Region, Philippines

• Headed ISO 31000: 2018 Risk Management Project for the continuous improvement of the organization. Facilitated trainings & workshops and provided effective communication between internal and external stakeholders
• Developed and administered SharePoint Tool for Risk Management on site interface
• Created project plan and milestone graph for Business Continuity Plan

NCR - National Capital Region, Philippines

• Highly involved in pioneering WeChat Pay in the Philippines to achieved real time mobile payment transactions
• Point person of partnered agencies for the product collaterals
• Closely collaborated in creation of WeChat Pay digital promotions
• Database management of merchant acquisition
• Product research for target market, market population and merchant prospects