• Led the performance marketing team to scale advertising spend by 61% annually while improving efficiency metrics by 130%• Optimized budget allocation across various channels, reducing CPA by 46% and increasing AOV 24% year-over-year.• Developed and executed comprehensive digital marketing strategies to achieve company growth goals, focusing on ROAS and KPI metrics.• Collaborate with cross-functional teams and provide guidance to increase new customer growth, revenue and to optimize the overall onboarding and conversion experience

• Responsible for driving majority of topline revenue by developing short and long-term growth strategies, budgets and forecasts• Responsible for all digital acquisition execution and marketing analysis• Involved in digital channels and test channels implementation from start to finish• Fully responsible for all digital media buying and execution, directly and throughagencies• Manages ad creation process for paid acquisition. • Acts as running point on key product, campaign and seasonal launches; coordinatesteam efforts.• Collaborates with Social Media to strategize ideas for paid social

-Develop and manage globally minded digital content strategy, driving brand awareness and generating new VIP members within budget-Plan and execute marketing and communication strategies around monthly product launches and campaigns-Manage owned projects while also actively cultivating and coaching team members through challenges or troubleshooting needs-Analyze performance data and derive valuable insights to constantly refine practices-Lead continuous marketing A/B testing to optimize user experience and increase conversion

-Oversee Marketing Manager-Provide creative direction and testing plan for ads across all media channels including social, display and video-Optimize user experience through post-click funnel testing including landing pages, quiz and post registration-Work with media buyers to increase scale and maintain efficiency on existing and new channels-Work with brand stakeholders at JustFab.com and ShoeDazzle.com to meet or beat primary KPIs while maintaining brand integrity through intro offer and site experience testing

•Create and maintain systems for traffic control for creative services including logging and controlling job flow, setting priorities through scheduling and ensuring stakeholder needs are met•Oversee production timelines and compile project assets to gather feedback and secure approvals•Proofread and QA all marketing creatives•Manage all first of the month updates, as well as general site content

•Manage the development, launch and content of brand’s blog•Generate copy for all assets featuring brand personality Kimora Lee Simmons including 10-15 monthly video scripts•Continue to serve as primary producer of direct marketing copy for monthly projects including emails, newsletters, collateral pieces, social media initiatives, landing pages and brand site assets•Oversee content created by Copywriter

•Served as primary producer of direct marketing copy for a footwear and handbag e-commerce site with more than 600,000 active members•Created copy for online banners, landing pages, customer emails and collateral pieces•Managed promotional calendar and develop content for 20-25 monthly newsletters with a circulation of more than 2.5 million subscribers•Assigned names to more than 50 products on a monthly basis, as well as provided detailed product descriptions•Participated in brainstorms for marketing campaigns surrounding special promotions and new product expansions

With indoor cycling, you get the best of both worlds: individual effort in a group setting. I'm here to instruct, motivate and challenge, but ultimately each rider is in charge of his/her own workout. I teach the way I like to be taught: with clear directions and enthusiastic encouragement in a high-energy environment.My class is designed to accommodate all fitness levels. From first-time cyclers to veteran road warriors, everyone will enjoy an exhilarating cardio workout. Expect a mix of hills, intervals and endurance drills choreographed to some of today's most popular tunes and a few surprise hits.

With indoor cycling, you get the best of both worlds: individual effort in a group setting. I'm here to instruct, motivate and challenge, but ultimately each rider is in charge of his/her own workout. I teach the way I like to be taught: with clear directions and enthusiastic encouragement in a high-energy environment.My class is designed to accommodate all fitness levels. From first-time cyclers to veteran road warriors, everyone will enjoy an exhilarating cardio workout. Expect a mix of hills, intervals and endurance drills choreographed to some of today's most popular tunes and a few surprise hits.

Write press releases

·Wrote and edited press materials including pitches, media alerts and press releases·Conducted media outreach via social media, email and telephone to acquire placements for seven clients·Built media databases for outreach using Cision·Participated in weekly brainstorming sessions to generate new ideas for client projects

•Wrote feature articles and pieces for standing departments for a monthly trade magazine catering to the footwear and accessories industry with a circulation of more than 25,000•Compiled and sent weekly e-newsletter •Wrote and posted articles for corresponding Web site as necessary •Wrote articles and covered live events for three daily publications during the largest semi-annual trade show for the footwear and accessories industry•Copy edited articles for monthly magazine, show dailies, Web site and e-newsletter

•Assumed majority of responsibility for production of Data Book including data collection of more than 5,000 trade and consumer shows, editing of the database and layout of more than 3,000 pages•Assumed majority of responsibility for production of Tradeshow Week 200, including data collection, statistical analysis, layout and editing•Managed and oversaw Assistant Editor, Directories•Hired, trained and supervised summer interns

·Maintained database of clients’ fashion samples for a public relations agency specializing in product placement·Chose and sent appropriate pieces based on needs of the medium

·Supervised overall production for niche publication with a 5,000 circulation ·Conducted weekly budget meetings to generate story ideas·Managed staff of three editors and 25 freelancers

•Compiled and wrote articles for sections in The Packer, a weekly trade publication with a 13,000 circulation •Organized and edited materials for standing departments for Produce Merchandising magazine•Collected art and wrote cutlines •Wrote feature stories for multiple publications