Jillian Mctigue Email & Phone Number

Huntington Beach, Ca, Us

Long Beach, California, United States

Irvine, Ca

Responsible for the marketing communications for the company's global practices and numerous brand products including Entrepreneur.com, Entrepreneur magazine, Entrepreneur Press, Entrepreneur Events, and the Entrepreneur Video Network. Accountable for the development and implementation of strategic marketing plans across web, print, corporate positioning, product launches, sales collateral and event marketing.

Irvine, Ca

Responsible for overseeing the acquisition, production, marketing and distribution processes involved with bringing new books to market on behalf of Entrepreneur Press. The primary responsibilities included choosing marketable pieces of work, arranging editing and production, overseeing book design, creating a marketing strategy, supporting retail book and e-book distribution and producing approximately $2 million in sales revenue annually. +Produced 18-20 new and revised titles annually and managed a backlist of 150 titles +Spearheaded and solely managed direct-to-consumer ecommerce store contributing $100,000 in revenue its first year+Partnered with global sales and distribution teams to introduce ebooks into the marketplace increasing sales by 80%+Developed long-term, beneficial relationships with literary agents, authors, vendors, and prospective business partners+Led marketing staff in the development of sales, marketing and presentation materials +Negotiated author contracts and agreements+Mentored senior management for business growth and development, sales planning, budgeting, forecasting and personnel management

Irvine, Ca

Responsible for providing both administrative and marketing-related support to the Marketing Director and Publisher of Entrepreneur Press. Served as primary contact for authors, distribution partners, and internal departments. Supported the development of the books and the personal brands of the authors, including writing all book jackets, marketing copy, developing press kit materials and securing and supporting author speaking opportunities. +Co-pioneered and implemented Entrepreneur House Authors, a hybrid publishing program that contributed $150,000 in revenue in its first year+Became main point of contact for authors providing marketing support and education relative to trade book sales, publishing industry and marketing strategy+Drove cross-channel campaigns working with appropriate internal groups to implement book and author campaigns and branded promotions for the book publishing division +Partnered with global sales and distribution teams to develop retail relationships and opportunities contributing to year-over-year growth

Rocklin, Ca

Directed and coordinated the day-to-day agency efforts on behalf of clients’ product and/or service for assigned accounts. Provided sound and responsible marketing counseling and planned proper and innovative execution of work in all areas to produce a consistently superior creative product. Clients included Clients: Pro-Health, Tim Lewis Communities, Wallace-Kuhl & Associates, Premier Homes, Bennett Development Inc., Nouveau Homes, ITC Art Group and assist on WAG Hotels, Rocklin Partners Inc.+Served as liaison between client and agency to promote long-term, win-win partnerships+Advised clients on strategic decisions in line with their business objectives and brand+Served as project manager for all communications strategies including advertising, publicity and interactive campaigns for the above listed clients+Ensured that all projects remain on budget and on deadline through effective monitoring +Worked with clients and/or account executives to proof, edit and write content to meet client and internal objectives relative to promotional campaign development, inclusive of press releases, advertorials, email, newsletters, print and radio

San Diego, Ca

Acti+vely worked within a team to develop, coordinate and execute promotion and advertising campaigns +Served as editor and contributing writer for quarterly automotive magazine+Created innovative copy for ad campaigns inclusive print, direct mail, billboards, brochures and web+Independently developed ideas proposed by marketing and management teams to the client +Tracked all marketing pieces and results+Managed project lists and deadlines