Jillian Morrison Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

- Managed $2M+/mo budget across three lines of business within Bing, Google, and Apple search engines, achieving a 29% increase in orders at a 24% more efficient CPA - Led a brand campaign restructure across Google and Microsoft Ads resulting in a 45% increase in orders - Supervised analysts ensuring daily pacing, optimizations, campaign settings, ad copy, keyword coverage, and promotions aligned with client goals

Reston, Virginia, United States

Reston, Virginia, United States

- Designed and implemented Ligado’s website restructure which led to a 20% increase in traffic- Developed Ligado’s SEO strategy in efforts to grow organic traffic and conversions- Conducted weekly analysis within Google Analytics and Console to identify trends, user behavior, and campaign effectiveness - Worked in Adobe InDesign to design marketing materials, such as website content, print/digital ads, video, and case studies to promote and increase sales for a new product launch

Chicago, Illinois, United States

- Managed $2M+/mo budget across Bing and Google search engines, resulting in increased KPIs – Orders, Revenue, Return on Ad Spend- Developed and maintained analyses and models within Tableau and Google Data Studio that enable department-level decision making and trend identification - Conducted weekly performance meetings with vendors and internal teams, presenting detailed updates on current and projected performance, as well as channel revenue forecasts

Williamsburg, Virginia, United States

- Managed recruitment efforts across multi-media platforms and presented data findings to clients to determine future marketing efforts- Managed FDA regulated patient testimonial videos hosted on the company’s website, YouTube and TV display aimed at increasing company’s visibility - Onboarded and supervised new account management resources and oversaw development of work processes, efficiencies and skills - Led weekly status meetings and ensured deliverables met client requirements, conducted internal quality control and aligned internally across teams to achieve client’s long-term goals

Newport News

Abstract (condensed): Theoretical constructs: social identity theory, implicit leadership theory, and fading affect. Few topics have been explored as to the relation and perceptions of women managing other women. “Whether she is a supervisor, designated team lead, manager, director, or executive, her leadership has a significant impact on followers and the cultural, organizational context. In the established triadic relationship between leader, follower, and context, followers (employees, associates, colleagues, or collaborators) and the environmental context have a reciprocal triadic impact on the woman as a leader as well (Spranger & Mitchell, 2018).”- Analyzed qualitative research using thematic coding on the basis of grounded theory, social identity theory, implicit leadership theory, and fading affect bias - Presented at The Global Status of Women and Girls and Paideia

Herndon, Va

The Northwest Federal Credit Union (NWFCU) Foundation's goal is to create change and impact the lives and people in our surrounding communities. - Led Night of Magic, a philanthropic event - from brainstorming to execution, resulting in the event’s largest attendance and over $10,000 raised for INOVA Cares Clinic for Children

Deltaville

Worked for the Deltaville Community Association to grow social media awareness, attendance at several events and general attraction to Deltaville, VA. - Increased reach by 300% - Organized sponsor/vendor promotions - Worked with team members to implement a 5 month marketing matrix

Planned events, organized activities and planned retreat for the sorority.

Making sure the health, safety and wellness of every patron using the gym was upheld to the standards set by CNU.

Required to motivate, inspire and push participants to their goals through a planned workout workout routine.

Bachelor Of Science - Bs, Business Administration And Management

Activities and Societies: Alpha PhiI pursued a Bachelor's degree in Marketing with a concentrated focus on Economics. This unique.

Education record

Activities and Societies: Varsity Tennis from 2013-2015. Captain of Varsity Tennis Team in 2015. While captain, the team competed.