Jillian Rogers Email and Phone Number

- Led the launch and test & learn strategy of a multi-million dollar CX project to enable a streamlined customer onboarding experience across retail and the digital space through continuous innovative enhancements, resulting in increased rewards enrollment by 10%, app engagement by 5%, personalization feature usage by at least 150%, IHU sign ins, and a correlated increase to sales - recognized with the 2020 Think Customer award- Managed the requirement definition, UX designs, backlog creation and prioritization, and execution of 60+ features across mobile, in-vehicle, and web while driving both strategic and execution alignment cross-functionally, organizationally, and externally with a top technology-driven partner that have since launched to customers throughout 2020-21, supporting a unified, reimagined customer-centric ownership experience- Leading the reimagined world-class onboarding experiences through market research and coordination of complex journey slices in collaboration with cross-functional teams, boiling down complex inputs from technical, product and experience experts into simplified experiences to identify opportunities and formulate tangible roadmaps across in-vehicle, mobile and web to increase engagement, loyalty, and retention of customers

- Lead a team of five research consultants in analyzing the business models of our client, a large multinational corporation involved in last mile distribution market in both India and Ethiopia, co-publishing two business cases and collegiate tools along with developing concrete, strategic recommendations for the organization to sustain and expand their initiatives' profitability and impact- Collaborated with external consulting firm and top leaders in BoP business strategy to co-write a Ross-sponsored business case and teaching note analyzing strategy of large social enterprise in Pakistan, educating business leaders and students around the world on scalable strategies

-Conduct research, create content, and co-write for the development of Ross-sponsored business cases focusing on the strategies of scaleable businesses in developing countries-Work with consulting firm and top leaders in the creation of sustainable, scalable businesses in the Base of the Pyramid

Teaching and research assistant for Entrepreneurship/Strategy course 445 - Business Innovation with the Base of the Pyramid

- Led a team of MBA's and BBA's that developed US market entry strategy for a new warming product by conducting primary and secondary market research and analyses to inform product design, pricing, and customer segmentation, resulting in execution plan to sustain company income

-Responsibilities include relationship development and management of nonprofit partnerships-Collaborated with team of six to develop value proposition and investment-rationale forlocal nonprofit client by conducting interviews with key stakeholders, analyzing secondary market research, and performing capabilities-based benchmark analysis, enabling client to better understand and articulate value to institutional and individual investors-Created marketing materials to reflect findings from market and firm analyses to be tailored to unique audiences, resulting in client's increased grant approval rate and repeat business-Presented in CCC competition to demonstrate project approach, key findings, and recommendations to panel of Strategy& consultants, winning 1st-place out of 12 teams

-Designed and led $200K market research study to inform employer insulin strategy by developing detailed fact base and hypotheses through primary and secondary research, aligning research approach and findings with external vendor, and creating primary research tools, driving alignment of executives on high level path forward-Developed employer value proposition for insulin solutions through research analysis and argument-development and created testable marketing material used in key stakeholder interviews conducted by vendor, improving messaging

-Responsibilities include communication and coordination with faculty and sponsoring organizations-Presented three projects at the Enactus Regional Competition in Chicago, advancing to Nationals-Project leader of a mental health initiative

-Conducted analysis of transfer pricing data for North America Financial Controller todetermine make or buy decision involving capacity-constrained Guardian glass plant,resulting in increased company profit margins and future audit protection-Developed standardized LIFO inventory calculations and analysis methodology in alignmentwith Koch Industries practices through review of current reports and collaboration withplant managers, resulting in increased efficiency of inventory analysis and Koch compliance-Created executive-level reports outlining actual financial performance against financial projections to assist management in conducting root cause and outlier analysis, drivingincreased understanding of financial levers across capacities of the organization

Served as caregiver to two grade-school children for sixty hours per week, providing math and writing tutoring services and coordinating weekly extracurricular and social activities

-Collaborated with management and marketing team to create and implement innovativesocial marketing and advertising campaign, personally acquiring clients for the company-Created and pitched co-promotional marketing plan to local business owners to conductphotoshoots within their stores, establishing partnerships with over three businesses and helping to increase sales for both Jocelyn M. and partner businesses

-Communicated directly with customers to drive enhanced store loyalty and sales requiredto meet competitive corporate units-per-transaction and total-revenue requirements-Designed product displays to enhance visual appeal, promoting interest in new inventory