Driving sales strategy for new customer acquisition as a Microsoft Data and AI Gold partner. Delivering robust data consultancy services using Microsoft solutions such as Fabric, Azure Synapse, Power BI, and Co-pilot to mid-market and enterprise customers. • Assess individual client data needs and meticulously outline plan to achieve goals within SOW documents. These efforts result in the closure of high-value deals and achieving revenue targets. • Manage Microsoft partnership to increase co-sell opportunities through Partner Center, marketplace listings, referrals, case-studies, speaking engagements, and event sponsorships.• Develop and maintain strong relationships with key clients to uncover additional sales opportunities. • Create and streamline sales processes to drive efficiencies in workflows, lead management, and opportunity tracking--maximizing productivity and increasing forecast accuracy. • Collaborate with the marketing team to enhance our company’s brand awareness through targeted campaigns and original content creation.

Drove partnership innovation as a trusted advisor to Dell Technologies. Influenced senior leadership to challenge the status quo, transform business models, land effective competitive strategies, create new revenue streams and expand markets by leveraging Microsoft’s portfolio of software and services.• Leveraged in-depth knowledge of devices, software, and services as well as industry and market trends to influence partner strategy and business decisions by leadership to grow our book of business to $4B.• Set and drove go-to-market global strategy across consumer and commercial clouds lines of business netting over $700M in annual revenue and taking share from Apple & Google.• Identified and adapted to significant business drivers by market including inflation, consumer/commercial spending patterns, and inventory levels to accurately forecast business by +/- 2% VTF.• Analyzed key performance indicators to gather insights into account trends and monitored progress to proactively identify opportunities for growth or address gaps ensuring revenue targets were met.• Supported regional sales and marketing teams to meet business objectives by providing the latest product information, strategy, and tools to expedite business model transformation with Dell to increase revenue.• Secured exclusive Xbox Game Pass OEM launch partnership with Dell securing $10M in incremental marketing and an ongoing net new revenue stream.• Negotiated complex annual licensing contracts securing +$80M in annual revenue commitment by country.• Tripled cloud solutions platform (CSP) annual subscription revenue with partner in three years to $180M by influencing Dell’s SMB sellers’ compensation and training and driving digital transformation on Dell.com.

Executed sales and marketing sell-with OEM partner [Dell] to grow their Windows and Office business through direct and retail channels. Educated Dell on the value propositions of new and emerging Microsoft technologies. Showcased these experiences on Dell’s modern hardware and created customer demand through effective joint-marketing activities.• Developed strong business partnerships to exploit shared areas of opportunity to drive measurable results.• Optimized joint-marketing spend and messaging to drive key initiatives, such as modern devices, to maximize sales and increase customer satisfaction.• Landed internal business case with senior leadership to recognize Dell.com as a retailer in addition to an OEM securing millions of dollars in additional partner investment to drive incremental units.• Supported four call centers, including three Microsoft coaches and~555 sales reps. Executed readiness, incentive programs, and business strategies. Grew offline Office attach rate to 45%.• Drove strong compete activities against both Chrome and Apple to increase Windows share. Examples include winning key Chrome-compete slots at Best Buy and launching a targeted Apple compete XPS microsite.• Recognized with Polaris award for breaking QVC record for the most PCs sold during a broadcast (84K).

Increased sell-through of Windows devices through the operator channel, including company-direct stores and national retail. Gained market share by understanding and mapping customer needs to Microsoft solutions. Collaborated with OEMs and internal groups to land and execute sales and marketing programs.• Achieved 128% against FY14 quota and 77% YoY growth as an integral member of the AT&T account team.• Expanded prepaid distribution from 0 to 14,361 national retail doors accounting for 80% of the volume.• Drove 80% of channel sales through Walmart by securing feature space for a record-breaking six months in FY14, leading to incremental orders of 30-50K units each month our device was featured.• Launched & evangelized the redesigned Windows Phone platform in the U.S.; and as part of the AT&T account team, was the first mobile operator in the world to reach the 1 million activations in FY13.• Grew ten points of share in FY12 at T-Mobile in one quarter through strategic sales planning and execution.• Increased retail reps’ willingness to recommend the Microsoft platform by 60% through hands-on training.

Supported sell-through efforts of mobile software as a service on a national scope; successfully launched 8 new devices through multiple sales channels including traditional retail, B2B, indirect, national retail, and online. • Met or exceeded sales goals 30 out of 31 months in role.• Increased software sales up to 40% YoY. • Conducted hands-on sales and technical trainings for audiences exceeding 1,000+ members.• Leveraged business relationships to negotiate free entry into high-profile events saving thousands of dollars. • Managed national territory spanning 1,600 retail stores. Performed weekly field visits to educate the sales force.• Increased product adoption by developing training tools and incentive programs for mobile operator.

Managed and grew a territory of ~40 indirect dealers. Positioned T-Mobile as the most profitable service for dealers, decreasing the competitors’ market share and visibility at POS. Formulated strategic account plans including customized media campaigns, training plans, and sales incentives. • Increased distribution 25% within territory by prospecting and acquiring new dealer agents.• Grew sales up to 300% through joint promotional events.• Launched and regulated T-Mobile’s exclusive franchise program in the Atlanta market which resulted in increased sales volume and customer satisfaction per location. • Certified over 250 dealers in the latest sales tools--expediting peak goal attainment by as much as 40%.• Created a collateral inventory tracking and ordering system which eliminated shortages and streamlined purchases.• Received 11 internal awards for leadership and contribution. Acknowledged by peers as a go-to contact for technical expertise and business acumen.