Jillian Choy Email & Phone Number

New York, NY, US

• Led a 200+ member marketing and communications club, overseeing 8 executive board members and various functions, including communications, fundraising, finance, entrepreneurship, and club operations, as well as.
• Organized weekly executive board meetings, proactively preparing agendas to streamline discussion and decision-making
• Collaborated with administration to increase industry related professional development opportunities for undergraduate students

• Extracted client data from FreeWheel, Hubble, and OperativeOne, comparing real-time metrics to weekly/quarterly forecasts
• Built Excel models to assess ad performance for NBC’s streaming platforms, focusing on yield and platform monetization
• Collaborated with a team of interns on a project aimed at increasing client spending for advertising products

New York

• Crafted written communications documents, including Request for Information Proposals, Q&A Documents, Request for Proposal decks, and other briefs to effectively convey key information to potential clients.
• Conducted extensive research on prospective companies and brands using diverse resources, enabling informed decision-making
• Monitored client prospects through different channels, keeping track of relevant updates to inform strategic communication

Bronx, New York, United States

• Elected by the 4,600 Fordham Rose Hill Undergraduate population to research and construct initiatives to improve the University’s community and collaborate with faculty, administration, and peers to drive change
• Partnered with Dean of Students to facilitate club development with a focus on diversity and inclusion

New York City Metropolitan Area

• Edited press releases and other communications documents for stakeholders, employees, customers, and investors
• Monitored newswires and publications for client-related news and alerted internal team of relevant stories
• Created an internal Shareholder Activism Handbook looking at effective ways firms respond to popular Shareholder Activists

Bronx, New York, United States

• Completed comprehensive financial, operational, and marketing benchmarking and competitive analysis to identify business challenges facing Adobe Inc. as part of a semester-long consulting project
• Developed a comprehensive solution, Adobe Animate Lite, an introductory software program that eases users into using Adobe Animate and their Creative Cloud applications
• Created a new detailed marketing platform and pitched the idea to a panel of experts using a 38-page PowerPoint presentation, created using visual design applications and media

Bronx, New York, United States

• Worked as part of a team to conduct market research to identify an unmet need, develop a comprehensive integrated business plan for a new business, The Book Nook, a for-profit business that provides Fordham University.
• Created a 22-page PowerPoint presentation and pitched the business plan to a panel of faculty

Bachelor Of Science - Bs, Marketing

Activities and Societies: Fordham Marketing Association - President and VP of Finance | Fordham New Student Orientation - Orientation.

Education record

Education record