Social Media Marketing• Organically grew Instagram following +34% in 2018 and +330% since January 2016• Develop, schedule, and publish social media content calendar for Instagram, Facebook, Twitter, and LinkedIn• Monitor social metrics and trends to identify new opportunities to grow and create relevant, compelling content• Engage with social media audience through comments, Direct Messages, and social listening; finding opportunities to share User Generated Content• Collaborate with Creative team and clients to create engaging social and blog content• Roll out “social shopping” initiatives (Instagram, Stories, Pinterest) in partnership with our Web Developer• Manage YouTube channel and optimize captions for SEO• Support regional Open House events, brand-produced events (Pink Spotlight thought leadership series), and styled shoots, providing live event social coverage and engaging attendeesContent Marketing• Help develop, hone, and maintain brand voice across a variety of assets• Develop and execute content strategy on company blog• Write copy for bi-weekly emails and various targeted email campaigns• Create SEO-optimized product descriptions and website content• Write content for ads, digital collateral, and print collateral as needed• Pitch stories to local and industry media sources and track press mentionsAchievements & Features• Wrote event recap that was published in Total Food Service Magazine, "Party Rental and Aramark Dazzle At NYU Catering Showcase" (February 2019)• Guest wrote a post for the Special Events Blog, "Party Rental Ltd. Shares Five Ways to Crush on Velvet" (January 2019)• Featured in Rental Management Magazine article, "Creating a fan following" (September 2018)• Panelist on an Event Technology panel at NYC NACE/ILEA meeting (April 2017)• In 2016, received the prestigious "Hippo Patch Award" to recognize achievements in Excellence, Innovation, and Teamwork

Projects• Coordinated the development of digital and physical materials to help educate clients on the order placing process• Assisted with the planning and execution of four Open House events at regional Design Studios• Assisted with writing copy for new website developmentGeneral Responsibilities• Coordinated the development, creation, and billing of promotional products and materials• Managed, distributed, and maintained Linen Swatch Binders• Assist with ordering rentals and executing photoshoots as needed

• Entered and managed rental orders for a wide variety of clients including caterers, designers, florists, venues, corporate, and non-event professionals.• Managed delivery/pickup logistics, billing, and inventory concerns for each order, working closely with the client and across departments to resolve any issues and ensure a quality experience• Worked with new clients to build relationships, educate about the wide variety of product and service offerings, and help successfully place their first order• Learned over 2000 products and an array of services to recommend solutions that would best serve the client's specific event needs

• Assisted production team with set-up and execution on-site at events, including managing décor, amenities, and overall quality control efforts

• Assisted with set-up, execution, and breakdown on-site at more than 25 events, including: ○ 30-1000+ guests (including VIPs, celebrities, politicians, & executives) ○ Social: weddings (multi-cultural, Jewish, Christian, same-sex), private parties ○ Corporate: retail openings, corporate galas/parties, conferences, reception ○ Non-profit: political events, fundraising galas, conferences, receptions• Acted as on-site lead in entertainment, catering, décor, stationery, live auction, and transportation areas, managing vendors & interns as required

• Created & maintained critical event documents (inventory requests, design notes, production schedules)• Sourced, ordered & managed rentals and specialty décor items• Assisted with setup, execution, and breakdown of in-house design presentations and on-site at various events (see above)• Provided two weeks of intense support to Production Manager during high-volume period.

• Use marketing collateral, events & social media to promote the Disney College Program on campus and meet/exceed application & interview goals• Worked with on-campus team and local campus representative teams to hold events and presentations

Participated in Disney College Program (Spring 2011).• Rotated between (5) front-of-house roles within Kouzzina (Greeter, Assignor, Seater, "Super Greeter", and "Olive Oil Sommelier")• Cross-trained in (4) additional food service locations (Pizza Window QSR, Boardwalk Bakery QSR, Belle Vue Lounge QSR, Private Dining)• Received (5) formal written "Great Service Fanatic" recognitions from management & senior cast member colleagues for providing outstanding guest service & teamwork.Responsibilities as Podium Cast Member:• Collaborated with management & fellow Cast Members to develop & roll-out new reservations & walk-in procedure to decrease wait time and improve the guest experience.• Used Table Management System to check guests in, communicate accurate wait time, and notify servers of allergies, special needs, and celebrations.• Assigned guests to appropriate tables (based on needs, server rotation, and kitchen status) using tablet technology• Brought the restaurant's story to life through story, olive oil presentation, and Magical Moments.• Trained several cast members in various roles throughout program.

Team-specific duties:I had the great pleasure of working on projects for the following clients, upholding their high standards and embodying their unique brands: The Grommet, Dermelect Cosmeceuticals, SalonCapri, Zoo New England, and Hippocrates Health Institute.I performed various duties for each client, including the following:• Wrote pitches, press kit documents, and weekly promotional emails.• Managed sample inventory & shipped samples to media contactsAdministrative duties:• Creating, editing, & logging media hit documents• Managing media contact database• Presenting media opportunities, new pitch ideas, and industry trends at weekly team meetings

Marketing accomplishments & projects:• Audited trade partner websites and brochures for accuracy and legal compliance with licensed material.• Organized, streamlined and standardized entire digital asset library.• Facilitated the design, approval, and execution of promotional graphics on a trade partner websitePR accomplishments & projects:• Created & presented comprehensive budget & itinerary for Despicable Me Minion Mayhem Promotional UK Tour• Created &presented comprehensive budget & vendor options for Despicable Me Minion Mayhem Mummy Blogger & Media Lunches• Assisted with set-up & execution of trade partner movie screening event

• Assisted Professor Peter Szende with writing, reviewing, and editing new Hospitality Management Learning Modules (Pearson Higher Education).• Reviewed module drafts for spelling & grammar, inclusion of standardized pedagogical features, accuracy & relevancy of review questions, and completion of teacher's notes• Assisted module authors with facilitating changes as required by the publisher, editor, and my own recommendations*Credited as contributor to Private Club Management Module (published May 2013) -- see "Publications" section.

• Used OnQ PMS to check guests in & out, manage group & room accounts, assign rooms, and take phone reservations.• Performed concierge duties including: recommending local activities and restaurants, scheduling complimentary shuttle services and third-party car services.• Managed and distributed welcome bags for up to 6 bridal parties at one time, HHonors welcome packets, and group key card packets.• Logged and managed guest complaints and coordinated service recovery efforts across necessary departments.

• Acted as a trusted Style Assistant to clients, assisting with finding proper fits, colors, and styles to fit their needs. • Operated register, maintaining a cash balance, properly processing various methods of payment, in-store promotions, & coupons, and upholding store policies.• Assisted with visual displays, maintained organized and cleanly appearance of store, participated in opening, closing, and performing inventory checks, and aiding in loss-prevention initiatives.