Overseeing digital marketing, eCommerce, omni-channel, CRM, and creative for the largest luxury watch retailer. Hired to develop and execute a strategy for digital transformation, inclusive of rebranding, reporting to the CMO.

Recruited to grow digital presence and brand awareness. Role expanded to oversee skincare product development.

Promoted over Laura Mercier under the Shiseido umbrella while also managing the Nars business.

Oversaw key channels and areas including:- eCommerce- Digital innovation- Retailer.com- Digital marketing (display, paid social, SEM, SEO, affiliate, co-op)- CRM- Email and SMS- Analytics- Omni-channel enhancements

Role expansion to oversee eCommerce merchandising.

Hired to elevate the Tommy Hilfiger online presence in North America. Revamped website, digital marketing, analytics, and customer data initiatives.

• Analyzed and critiqued 10-K SEC Filings to highlight key priorities, customer segments, and initiatives• Determined metrics to comprehend and quantify the goals of CPG, retail, beauty, and luxury companies• Reported findings to underscore areas of strength and weakness

• Assisted in the formation of teams to optimize performance• Acted as a liaison between student groups, professors, and the CFDA• Mentored students regarding their projects to provide guidance and refine their output• Advised on business planning and financial projections

• Developed business plans for the launch of a high-end women’s wear line, created financial projections, and recommends key doors, suppliers, promotional opportunities, and production methods• Created an e-commerce, PR, social media, and marketing strategy for a new designer line to grow brand recognition • Recommended key doors, suppliers, and production methods; completed competitive analysis

• Designed e-commerce strategies, digital marketing initiatives, and website features to monetize customers• Optimized search using website analytics and keywords to grow revenue by 10% and improve the user experience• Conducted competitive analysis and made recommendations for new sample programs and skincare diagnostic tools• Analyzed merchandising criteria for "Goes Well With" to enhance profits by increasing the average order size • Created workflows and maintained marketing calendars to establish priorities, track progress, and manage budgets• Tested functionality across desktop and mobile to ensure a quality user experience and improve loyalty• Determined budget parameters for e-commerce shipping and average order size to monitor costs• Researched website /marketing trends and developed business cases to support new programs/integrations • Mapped e-commerce tagging for mobile checkout using cookies to determine optimal path for web development

• Specializations in Marketing and Finance • Assistant Vice President of Alumnae Relations, Stern Women in Business• Vice President of Communications, Graduate Finance Association• Vice President of Strategic Initiatives, Luxury and Retail Club• Luxury & Retail Consulting Corps, Gilt Groupe• Stern Consulting Corps, NYU Langone Medical Center – Integrative Health Department• Leadership Development Initiative• Full-Time MBA Admissions Blogger and Admissions Fellow• MBA Admissions Outreach Committee• Forte Foundation, MBA Admissions Mentor

• Performed wholesale and sell-through analysis by style to highlight weekly and monthly shifts in profits • Researched potential partners in the United States and abroad to increase sales and brand awareness • Evaluated key competitors, liaises with buyers, and tracked inventory to improve product positioning• Monitored international revenue by region and door to highlight opportunities for growth• Developed styling guides for international accounts to educate sales staff and increase sell-through

• Determined best practices and marketing criteria for the left navigation to improve the UX and drive sales• Analyzed customer shopping paths and created recommendations to enhance the user experience and profits• Conducted user experience and A/B testing to understand filter, search, and navigation usage to improve conversion• Completed qualitative research on filters and navigation with Amazon companies including Shop Bop and Zappos• Built relationships with vendors to develop private label bedding and created wholesale pricing guidelines• Developed search terms (SEO) for marketing and created a URL generator to ensure refined results

• Designed a social media, CRM, and email marketing plan to build brand awareness and improve customer retention• Priced integrated advertising options and made recommendations to senior management for execution• Conducted competitive analysis on email welcome series to determine methods to boost brand loyalty

• Developed a social media and CRM marketing plan for the Integrative Health Department to drive awareness• Evaluated integrated marketing methods to aid the Department’s initiative to become self-sustaining• Created pricing guidelines for out-patient services through competitive research and budget analysis

• Designed campaigns and developed reporting in Google Analytics and other platforms to enhance profits• Developed and executed twice daily marketing emails and created reporting on open rates and engagement• Optimized email campaigns using customer segmentation, day-parting, and through the A/B testing of subject lines• Managed advertising operations team and oversaw campaign execution across desktop and mobile • Integrated technology and determined pricing for new products including email, mobile, video, and custom content• Determined methods to increase and acquire traffic by region to boost brand positioning and profitability• Grew agency and vendor relationships to develop strategic partnerships to boost revenue and user engagement• Prevented international revenue loss of over $500K through strategizing and reorganizing the website tagging• Increased advertising presence in excess of 40% across platforms to boost engagement and conversion • Completed monthly billing/reconciliation and determined effective pricing to ensure maximized revenue• Implemented custom content in the CMS and managed traffic to boost client visibility and performance

• Designed, executed, and optimized digital campaigns and developed pricing to improve yield• Monitored PPC and CPM based advertising campaigns to ensure strong performance and improve branding• Evaluated methods to increase website traffic , enhance advertising visibility, and monetize growth • Reviewed RFPs, POs, and conducted monthly billing and reconciliation to ensure profitability• Executed email marketing campaigns and managed reporting for clients to ensure optimal performance • Forecasted revenue and managed budgets from $6.5 to $8.2 million to grow sales by approximately 10% annually• Created a new advertising structure/new products and managed the project execution with web development• Managed vendor relationships with advertising networks to enhance brand positioning and customer acquisition • Developed packages and custom integrations including widgets, email, editorial pieces, and rich media to grow sales

• Implemented, tested, and optimized digital advertising campaigns and managed custom sponsorships• Suggested methods to maximize revenue through the use of different advertising options across platforms• Ensured campaign performance including pacing, inventory availability, and click-through metrics• Partnered with sales to develop successful online advertising campaigns and grow client relationships

• Executed and tracked online ad campaigns for display and mobile using DFP and third party rich media vendors• Analyzed available online advertising inventory in DFP and Omniture to determine budgets for sales and marketing • Trained sales/marketing in reporting and campaign analysis using DFP, DFA, Omniture, and Google Analytics