Manages all facets of a fast-growing e-commerce jewelry brand’s digital marketing including strategic content creation / curation, campaign development / execution and industry / lifestyle trends tracking.Consistently increases brand’s competitive advantage in a saturated marketplace despite limited budget via innovative, outside-the-box thinking in marketing campaign planning and execution.Develops innovative marketing campaigns to showcase new releases, from ideation to activation, to increase online engagement and sale on all social media platforms.Effectively produces marketing materials by directing photo / video shoots to guarantee assets’ brand integrity, writing compelling copy that captures target market’s attention and incorporating lifestyle trends / deep industry knowledge to ensure social relevance.

Personally selected to partake in inaugural ambassador program out of 100+ applicants to represent the company in marketing campaigns and serve as a model / social influencer for Foot Locker Retail, Inc. Featured as the principal talent in Foot Locker’s “Your Sneaker Home for the Holidays” commercial that debuted globally, including Times Square, New York.Featured on Foot Locker, Foot Locker Women & Foot Locker LA’s Instagram accounts for “Holiday Picks of the Week” styling video which received 140k+ views.

Delivered exceptional consumer experience through operational excellence, which resulted in store becoming #1 in customer surveys for four years. This led to recognition at various organizational levels (e.g. by leadership team and multiple District Managers).Initiated plan to run sales floor effectively by delegating multiple sales associates to designated zones and tasks during peak rushes, leading to increased speed of service and better customer experience overall.Assigned to work multiple locations / banners (including Champs Sports & Kids Foot Locker) due to trustworthy work ethic, including a celebrity-fan giveaway at Kids Foot Locker. Cultivated customer-focused shopping experience by highlighting omni-channel services that also maximized sales.

Spearheaded pop-up activations at Rosenthal Wine Bar in Malibu, CA, Westfield Topanga & the Village in Canoga Park, CA, Melrose Place Farmers Market in West Hollywood, CA and Yamashiro Night Market in Hollywood, CA.Handpicked by owner to travel to M.A.G.I.C. Trade Show in Las Vegas, NV. Key in securing a distribution deal with a major retailer and featured on The TODAY Show.Expanded boutique’s social media presence via daily posts about new products. These posts resulted in direct sales and developed customer loyalty.Provided style consultation to prospective clients, including Hollywood celebrities and athletes.Created, packaged, and fulfilled perfume orders to trade show and retail customers, including high-profile entertainment clients.