Jillian Fleming Email & Phone Number

Dallas-Fort Worth Metroplex

Directed high-quality, digital paid media program to drive favorability across custom high-value audiences (opinion leaders, political elites and financial elites)Worked alongside and maintained strong relationships with major, NY-based creative and media agency partners.Led development of advertising and brand awareness initiatives (paid media strategy, creative production (video, audio, social and display) and brand health measurement), exceeding performance benchmarks.Stewarded multi-million dollar budget in coordination with controls specialist.Successfully managed integrated communications plan for major, 11-company carbon capture and storage partnership announcement.Pioneered third-party email newsletter advertising program (Axios, Politico, Washington Post, etc.) anddeveloped detailed playbook to streamline creative development and maximize best practices. Managed brand and digital team overseeing digital asset center and photo shoots, digital sign program, support of creative materials for events (conferences, luncheons, etc.) and other brand management and internal creative support for first half of assessment period.Worked closely with top-tier media content studios to develop custom and amplified content to drive interest in learning more about ExxonMobil.Managed ongoing quantitative and focus group research (objectives, screeners, questionnaires, discussion guide, recruitment, reporting, etc.) for advertising creative, language strategy and platform testing.Managed talent, license and usage costs, identifying hundreds of thousands of dollars in savings per year.Oversaw corporate membership, contracts and relationships with ANA (Association of National Advertisers), Ipsos, Morning Consult, Advertising Production Resources and industry experts.Developed and maintained successful internal relationships with operations, law, planning and other department to enable trust and ensure success.

Launched internal global podcast, featuring C-suite leaders, to inform employees on key strategic priorities and humanize leadership; managed podcast strategy, planning calendar, briefing materials, recording, editing, operations/law reviews, distribution (web, app), marketing (intranet, emails, digital signs, push notifications),performance (employee survey, feedback, downloads) and reporting.Coordinated global employee forums and video shoots, featuring CEO, senior internal subject matter experts and elected officials. Handled planning, execution, post-event surveys and after-action reports. Worked closely with internal team, facilities, IT, site colleagues, external agencies and others.Department lead on assessment, selection and launch of customized employee communications digital app.Provided support for global digital sign program.Led efforts to execute global employee communications surveys (8 languages) to ensure content advanced business priorities and needs and exceeded employee expectations.Served on global, cross-functional cyber business response team; managed development of criticalcommunications frameworks, plans and talking points and templates for business and service lines.Oversaw editing, reviews, distribution and marketing of public and government affairs department podcast.Drafted/edited intranet content, briefing packets, digital signs and other internal communication materials.Oversaw development of external corporate Sustainability Report while colleague out on extended leave.

Created and led company's first-ever corporate citizenship/corporate social responsibility (CSR) strategy. Managed external partnerships and developed, executed and managed grassroots community outreach activities. At right hand of VP of corporate communications, developed communications (print, digital, social) to drive growth, further corporate reputation, enhance/protect brand, attract and retain top talent, support clients and positively impact community. Drafted thought-leadership communications, including educational papers, seminar topics, speeches and interview material. Monitored industry trends and competitive set.Established and maintained positive relationships with internal and external stakeholders to enhance reputation; coordinated with public relations firm to build/maintain strong, positive public-relations strategies.

Dallas/Fort Worth Area

Managed multi-million dollar US Health, US Environment and North Texas Community Relations contributions portfolios (strategy, budgets, local and national partnerships); restructured programs to increase corporate and community impact; thoughtfully and strategically managed reputation during budget reductions.Leveraged partnerships to further business operations, reputation, recognition and government relations efforts; supported senior executives, including corporate vice presidents and president and executive director of the ExxonMobil Foundation; directed key legacy and diversity programs and supported employee resource group activities, including 'Introduce a Girl to Engineering Day' (local event and coordination of 16 sites nationally), Society of Women Engineers 'Invent It.Build It.', Community Summer Jobs Program, Women’s Interest Network and others.Coordinated annual workplace giving campaigns and related volunteer activities; managed relationship with 170+ nonprofit organizations and fiscal partner.Helped establish and guide Texas Science Fair Advisory Board, comprised of key industry and university partners, including Texas Workforce Commission, Texas Instruments, IBM, UT Austin, Texas A&M and others.Engaged employees in corporate citizenship activities through coordinated programs and communications; evaluated partnership opportunities and directed strategy; oversaw all relevant communication (including polite declines); and ensured alignment with community investment and contribution guidelines and government regulations.Advised PR agencies and media outreach activities; drafted remarks, talking points, news releases and social media posts; reviewed, edited and managed news releases/quotes through internal media review and endorsement process.

Dallas/Fort Worth Area

Managed public relations activities for ExxonMobil's multi-million dollar national and North Texas education and philanthropic investments; drafted news releases, media advisories, communications plans, remarks, intranet content, social media posts, blog posts and briefing and support materials. Pitched TV, radio, print and online media outlets to secure positive media coverage; coordinated interviews and in-studio appearances; prepared executives, partner representatives and students for media interviews; established and maintained positive working relationships with clients, partners, media and community organizations.Maximized branding; planned and executed successful events (media opportunities, news conferences, receptions, dinners, etc.); provided on-site client support at events nationwide.Assisted with government relations outreach (events, letter campaigns, etc.); monitored media clips and compiled client reports exceeding 270 million media impressions; created, updated and monitored social media accounts.Supervised junior employees and interns.

Dallas/Fort Worth Area

Responsible for all aspects of parent-engagement programs. Actively advised parent association (1,200+ members) and managed finances, communications, recruitment, meetings, and events; designed assessment instruments and analyzed results to improve programs; created and delivered outreach presentations and served on Branding, Staff Development, Code of Conduct and Student Award Selection Committees. Accomplishments included successful organization and execution of 23 multi-day, parent-orientations sessions, impacting 2,500+ parents and family members, and a 30% increase in Family Weekend participation. *Star Performer Award Recipient, 2008

Delivered lectures, developed course syllabi, and coordinated and managed lesson plans, activities, student consultation hours, exams and grades for 13 undergraduate courses. *Outstanding Graduate Student Service Award Recipient, 2006

Master Of Arts, Communication Studies

Bachelor Of Arts, Communication Studies And Spanish

Post-Graduate Continuing Education, Conflct Management & Dispute Resulotion

Courses: Psychology of Conflict, Negotiation