Jillian Griffith Email & Phone Number

Fort Wayne, IN, US

• Lead omni-channel strategy briefings to the department to kick off the planning and execution of key business initiatives including seasonal launches, collaborations or special brand projects
• Facilitate cross-functional communication for a marketing team of 40+ through the dissemination of thorough strategy briefs and team meetings to share week-to-week changes across the company
• Maintain marketing sources of truth including seasonal calendars, omni-channel activation plans and at-a-glance marketing overviews for executive leadership team
• Represent the brand in all licensee or partner-facing communication; liaise with external stakeholders and our marketing team to level-set launch expectations
• Identify key alignment topics for and drive decision-making process among executive leadership team on a seasonal and weekly basis to ensure timeliness in marketing planning
• Continue to oversee the strategy for brand-level marketing projects including direct mail, catalogs, product and retail packaging and customer engagements

• Planned and executed omni-channel customer engagements including sweepstakes, some of which attracted more than 43,000 unique users over the course of three days
• Developed and managed multiple direct mail campaigns including A/B tests, gifting initiatives and catalogs
• Served as a liaison between creative marketing team and internal and external stakeholders to manage project timelines and expectations
• Worked closely with procurement team to fine-tune retail and eCommerce supplies, with a focus on maintaining brand standards while achieving cost savings
• Coordinated the design and production of marketing collateral including but not limited to: national and local advertising, billboards, training materials, product hangtags and packaging, and branded events

Roanoke, IN, US

• Developed a lead generation process for the sales team, consisting of detailed instructions and reference tools to help them find qualified fashion accounts
• Validated 44 fashion account leads, two of which were opened in an eight-week time frame, contributing approximately $20,000 in revenue to the company
• Created a portfolio of skill-strengthening tools for Outlet store associates which was implemented and launched to stores in October of 2015

Bloomington, IN, US

• Enhanced leadership skills by learning to teach in an engaging, motivating, and constructive manner
• Exhibited knowledge of writing techniques by teaching students to write in both email and letter formats, to utilize various writing styles depending on document content, and to maintain professionalism through correct.

• Increased event attendance in comparison to previous years due to successful communication about events and current news to all 1,038 residents.
• Learned the proper utilizations of communication forms such as social networking, newsletters, and verbal communication by analyzing the success rates of each event related to the media used.
• Delegated responsibilities to a communications committee of four during scheduled bi-weekly meetings and through regular email contact.