Jillian Hale personal email
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As a Group Product Manager at Travel Alberta, I lead the product strategy for travellers and tourism operators, creating exceptional digital experiences that showcase Alberta's natural beauty and culture. With diverse product management experience in aviation and the travel/tourism industry, and a background in digital marketing, I leverage data to drive informed decision-making and continuously seek opportunities for improvement.My passion for product management is fueled by my desire to transform innovative ideas into tangible solutions that enhance user experiences and drive business growth. I have successfully launched two groundbreaking products, taking them from ideation to market reality, while standing up and leading a dynamic team of Product Managers. I also collaborate with cross-functional teams, ensuring alignment on decisions and that the product is meeting the needs of all identified stakeholders. My data-driven approach ensures that every product decision is grounded in actionable insights and aligned with the product vision, value proposition, and differentiation.
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Product LeadCurvenoteCanada -
Group Product ManagerTravel Alberta 2022 - PresentCalgary, Alberta, CaScaled Organizational Product Capabilities: Grew from solo product manager to leading a product team of four and overseeing a portfolio of seven products, multiplying product capacity within a static headcount environment.Led cross-functional teams to re-platform an outdated tourism database, a complex projectinvolving multiple rounds of user research, in-depth competitive analysis and stakeholderpresentations to de-risk the project and validate product product-market fit. Delivered a modern, scalable platform connecting over 5,000 Alberta tourism businesses, five tourism boards, and 3 million+ travelers annually. -
Strategic Partnerships ManagerTravel Alberta 2019 - 2022Calgary, Alberta, Ca- Owned and led a data-driven partner strategy: Aligned to business objectives to help surpass the visitor spend to pre-pandemic levels two years early.- Delivered key performance indicators (KPIs): Achieved +5% search lift, generated 1.2 million leads (+30% over target), and exceeded attributable booked room nights by 66%.- Forged strong relationships with key industry partners (Destination Canada, Indigenous Tourism Alberta, DMOs, airlines, Google, Expedia), aligning strategies for mutual success.- Built a high-performing team: Coached and developed two team members into management positions.- Led global teams effectively: Collaborated across international markets (Germany, Mexico, UK, US) to drive awareness of Alberta and attract high-value travelers.
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Advisor - E-CommerceWestjet 2014 - 2019Calgary, Alberta, Ca- Collaborated with internal teams across digital, marketing, and customer support to plan, prioritize, and deliver on KPIs, guest feedback and WestJet’s strategic business goals. - Products included WestJet.com and email marketing platforms.- Performed in-depth market research and analysis to identify new opportunities and optimize existing offerings, driving revenue growth and guest satisfaction.- Leveraged data and analytics tools to track key metrics, measure performance, and inform enhancements. - Communicated effectively with stakeholders at all levels, including executives, designers, developers and marketing teams. -
Marketing ManagerMount Royal University 2008 - 2013Calgary, Ab, Ca- Led a cross-functional product team in the redesign of the university website and development of new registration systems.- Increased program registration revenue by 30% year-over-year through product enhancements.
Jillian Hale Skills
Jillian Hale Education Details
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Royal Roads UniversityInternational And Intercultural Communication -
University Of CalgaryCommunications Studies
Frequently Asked Questions about Jillian Hale
What company does Jillian Hale work for?
Jillian Hale works for Curvenote
What is Jillian Hale's role at the current company?
Jillian Hale's current role is Product Lead.
What is Jillian Hale's email address?
Jillian Hale's email address is ji****@****ail.com
What schools did Jillian Hale attend?
Jillian Hale attended Royal Roads University, University Of Calgary.
What are some of Jillian Hale's interests?
Jillian Hale has interest in Human Rights, Education, Poverty Alleviation.
What skills is Jillian Hale known for?
Jillian Hale has skills like Advertising, Social Networking, Marketing, Brand Management, Strategic Communications, Media Relations, Internal Communications, Social Media Marketing, Communications Planning, Sponsorship, Intercultural Relations, Community Engagement.
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