Now part of Cisc

Now part of Cisco

Designed and conducted research/testing for Facebook Audience Intelligence - a market research tool using both public and private Facebook dataLed a week-long design sprint between two teams: Profiles and Intelligence. Activities included context setting, competitive analysis, brainstorming, sketching, and user testingDesigned and defined Intelligence for Instagram. Conducted usability sessions with end users during discovery and beta, synthesized results and applied findings in the user experience, interaction design, and visual languageDesigned concepts for updates to the current UI/UX of Intelligence including - Autocomplete and Tangents for Search, Find First Tweet, guided topic creation, and curated author listsCo-founded the Global Alignment Team - a group of designers tasked with aligning visual and UX design across legacy Mass Relevance, Spredfast, and Shoutlet products

Designed and defined the vision for Measure - reporting and analytics for Experiences. Conducted discovery and usability sessions with users and Customer Partners, synthesized results and applied findings in developing the user experience, interaction design, and visual languageFounded Internal Research Team - a cross-product group of designers who provide user research strategies, conduct user interviews, synthesize findings, and provide design recommendations to time-pressed product teamsCo-defined vision for Cognate - Winner of Hackweek 2015 Open Category. Created initial prototype and conducted discovery sessions with usersCo-design revolution of Mass Relevance Experiences: developed high fidelity wireframes, interviewed stakeholders and users, assisted in planning multi-phase rollout of redesignDesigned concepts for updates to the current UI/UX of the Mass Relevance platform (ex: making product visualizations mobile optimized/responsive)Created custom experiences for mobile, web, second screen, and in-venue display for brands, media, and agency clients. Clients: TaylorMade, Bloomberg, BBDO, and Foot Locker

Conceptualized design and UX solutions to improve vendor-side usability of WeddingsinHouston.com, the largest independent wedding website in Texas since 2000 (320,000 page views per month)Lead tester for multi-phase WeddingsinHouston.com overhaulManage CSS on WeddingsinHouston.com and HoustonBridalShows.com Trained three production assistants in production protocol and using WeddingsinHouston.com CMS Design ads and pictorial spreads for the print magazine with a readership of over 235,000 Increased open rate for weekly HTML newsletter and HTML eblasts from 13% to 22% (5% higher than industry standard)Image editing: cosmetic touch-ups, color adjustments, and masking backgrounds using non-destructive workflow techniques

Designed layout, type treatments, branding/identity for print, interactive and environmental projectsFront-end interactive experience: developed wire-frames (paper & high fidelity), site maps and usability assessments for web projectsDesigned icon systems for web projectsActed as Production and Pre-Press Manager for all projectsInterfaced with stakeholders, copywriters, and photographers during planning, development and production

Designed layout and type treatments for clients such as Sarah Sudhoff (photographer), Brilliant Magazine and Kyle BuntingActed as Production and Pre-press Manager for Brilliant Magazine Acted as intermediary between Marc English, Creative Director, and the Editor of Brilliant Magazine