Jillian Murphy

Jillian Murphy Email and Phone Number

Director of Paid Media @ Luminous Optical Co.
Cleveland, OH, US
Jillian Murphy's Location
Greater Cleveland, United States, United States
Jillian Murphy's Contact Details

Jillian Murphy work email

Jillian Murphy personal email

Jillian Murphy phone numbers

About Jillian Murphy

Jillian Murphy is a Director of Paid Media at Luminous Optical Co.. She possess expertise in research, excel, powerpoint, requirements gathering, functional specifications and 17 more skills. Colleagues describe her as "Jillian is remarkable to work with. She has highly developed digital media skills, particularly with paid search. In addition to her Marketing/ digital acumen, she is a true professional and outstanding collaborator.", "Jillian has been one of my favorite people to work with over the years. As her Google sales rep for a Fortune 50 company, I worked with Jillian on a daily basis and partnered with her on multiple projects. My entire team at Google loved working Jillian due to her positive energy and collaborative approach. She is intelligent, strategic, and eager to learn. In our time working together, I had the opportunity to nominate and present Jillian with Google's Search Excellence Award. This award is given annually to the Top 10 individuals at Google's partner advertising agencies to highlight their excellent work and thought leadership. Jillian was the first person that came to mind when nominations opened and her work impressed the Executive Committee. Jillian always goes above and beyond and brings innovative ideas to the table. She would be an amazing asset to any team and a client would be lucky to have her working on their business.", and "I've had the pleasure of working with Jillian for several years and cannot recommend her enough. Jillian is a dedicated worker who consistently goes above and beyond to deliver high quality work, support her team, and find solutions to client problems. Jillian has managed paid search and marketing science for a high profile, fortune 50 company with ease and grace - clients and teammates alike loved working with her. She is a go getter, proactive, and highly organized. In addition to her work style and management skills, she has the chops and knowledge to advance marketing strategies to meet client goals. Jillian is a star in the digital marketing space and I can't wait to see all the great things she accomplishes next."

Jillian Murphy's Current Company Details
Luminous Optical Co.

Luminous Optical Co.

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Director of Paid Media
Cleveland, OH, US
Jillian Murphy Work Experience Details
  • Luminous Optical Co.
    Director Of Paid Media
    Luminous Optical Co.
    Cleveland, Oh, Us
  • Jonas Paul Eyewear
    Director Of Paid Media
    Jonas Paul Eyewear Mar 2019 - Present
    Grand Rapids, Michigan, Us
  • Resolution Media
    Associate Director
    Resolution Media Jun 2018 - Oct 2018
    New York, Ny, Us
    •Managed a team of six coordinators, strategists, & supervisors; held team accountable for strategy execution & career development•Cultivated relationships with Director & Manager of Digital Advertising for one of RM’s largest clients, a leading insurance institution•Collaborated with client marketing executives, media & creative agencies for annual strategy planning•Developed & presented POVs to educate client executives on the value of paid search •Identified keyword cost saving opportunity for the client; pitched strategy & received buy in to execute
  • Resolution Media
    Marketing Science Supervisor
    Resolution Media Jan 2017 - Jun 2018
    New York, Ny, Us
    •Integrated with partner marketing science team to ensure paid search is accurately represented in cross channel client facing reports & analysis•Led cross channel measurement solution projects for paid search inclusive of online to offline conversion tracking & multi touch attribution•Analyzed paid search data and provided optimization recommendations implemented by the execution team•Utilized first-party data & market trends as inputs to create a budgeting tool approved by the client’s VP of Marketing•Led paid media landing page project that resulted in +30% conversion rate improvement•Negotiated call analytics fees with third-party provider that resulted in $100k savings for the client
  • Resolution Media
    Advertising Supervisor
    Resolution Media Dec 2015 - Jan 2017
    New York, Ny, Us
    •Managed a team of five coordinators & strategists, overseeing all day-to-day execution, testing/optimizations & individual career growth•Developed annual paid search strategy & allocated budget across 13 product lines (+$100MM budget)•Collaborated with SEO, Social, & Programmatic teams, identifying opportunities for cross-channel integration•Analyzed geographical data to spend strategically in key markets that resulted in $9MM incremental investment & highest reported policy binds•Drove 22% lift in conversions in 2015 with flat YoY investment
  • Resolution Media
    Senior Advertising Strategist
    Resolution Media Dec 2014 - Dec 2015
    New York, Ny, Us
    •Managed all day-to-day responsibilities & acted as main point of client contact for the Auto Insurance product line (+$90MM budget)•Implemented new machine learning best practices that drove 43% more efficient cost per conversion•Launched mobile paid search strategy that resulted in 1MM annual incremental conversions
  • Resolution Media
    Advertising Strategist
    Resolution Media Oct 2013 - Dec 2014
    New York, Ny, Us
    •Oversaw daily pacing & optimizations for five product lines (+$30MM budget)•Developed weekly reporting dashboards that translated data into insights, optimizations, & testing plans•Built & launched new campaigns which included extensive keyword research
  • Google Squared Program
    Google Square
    Google Squared Program Feb 2015 - Mar 2015
    Mountain View, Ca, Us
    Squared is an exclusive professional development and digital education program designed for rising stars in the advertising industry. The program has been designed and developed by Google and a large number of industry luminaries to up-level the digital skill sets of the next generation of advertising leaders. Digital training included:socialmobiledisplayvideosearchdata/analytics
  • Lightburn
    Digital Marketing Analyst
    Lightburn Apr 2013 - Oct 2013
    Milwaukee, Wi, Us
    •Acted as the sole digital consultant for all clients that included mostly SEM & SEO strategic recommendations & execution
  • Zizzo Group Marketing + Pr + New Media
    Account Executive
    Zizzo Group Marketing + Pr + New Media Sep 2012 - Apr 2013
    Milwaukee, Wisconsin, Us
    •Collaborated with content writers, designers & web developers to ensure execution of all projects were held to strategic integrity•Developed project timelines, managed deadlines & monitored costs for 10 team members & the client
  • Rosetta
    Seo Strategist, Search & Media
    Rosetta Apr 2012 - Sep 2012
    Hamilton, Nj, Us
    •Managed the SEO strategy for 22 Marriott hotels in order to meet each property’s business objectives
  • Rosetta
    Senior Business Analyst, Technology Solution Practice
    Rosetta Sep 2009 - Apr 2012
    Hamilton, Nj, Us
    •Communicated client needs to four senior level web developers & managed project timelines/costs
  • Rosetta
    Business Analyst, Technology Solution Practice
    Rosetta Sep 2009 - Jul 2011
    Hamilton, Nj, Us
    •Documented detailed functional requirements & test cases utilized by the internal development team & the client
  • General Motors Goodwrench
    High Wire Brand Studio
    General Motors Goodwrench Jan 2009 - May 2009
    Conducted in-depth interviews with CEOs and General Managers of GM dealerships and service centers to gain insight on the market, target market, and dealer-service relationshipCreated a GM Goodwrench advertising campaign targeted at Generation Y within a $300,000 budgetPresented research findings, advertising campaign, and other recommendations to GM and Leo Burnett senior managers

Jillian Murphy Skills

Research Excel Powerpoint Requirements Gathering Functional Specifications Word Business Analysis Seo Seo Copywriting Microsoft Excel E Commerce Project Management Online Marketing Budgets Marketing Strategy Marketing Management Advertising Digital Marketing Search Engine Marketing Paid Search Strategy Leadership

Jillian Murphy Education Details

  • Miami University
    Miami University
    Business Marketing
  • Miami University Dolibois European Center
    Miami University Dolibois European Center
    International Studies; International Business

Frequently Asked Questions about Jillian Murphy

What company does Jillian Murphy work for?

Jillian Murphy works for Luminous Optical Co.

What is Jillian Murphy's role at the current company?

Jillian Murphy's current role is Director of Paid Media.

What is Jillian Murphy's email address?

Jillian Murphy's email address is ji****@****ail.com

What is Jillian Murphy's direct phone number?

Jillian Murphy's direct phone number is +131298*****

What schools did Jillian Murphy attend?

Jillian Murphy attended Miami University, Miami University Dolibois European Center.

What skills is Jillian Murphy known for?

Jillian Murphy has skills like Research, Excel, Powerpoint, Requirements Gathering, Functional Specifications, Word, Business Analysis, Seo, Seo Copywriting, Microsoft Excel, E Commerce, Project Management.

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