Purposeful design for creative entrepreneurs, lifestyle brands, and small businesses.BrandingWeb DesignShopifyCreative Direction

• Creative direction and brand consulting • Create concepts and design graphics in both print and web• Design strategy and implementation of e-commerce sites• Experienced and adaptable to work with a wide range of clients and businesses from entrepreneurial startups to corporate companies• Completed projects include: fashion catalogues, look books, sales sheets, small business logo designs, brand roll out, website design, marketing collateral such as web banners, promotional posters, social media content, email direct marketing newsletters, window displays, billboards and creative installations

• Lead on brand development for all visuals, creative content, campaign strategies, e-commerce site, social media, marketing and events • Designer for all digital and print materials including, look books, postcards, packaging, digital ads, website visuals, banners and more• Lead on management and co-ordination of external services including freelancers, photographers, digital marketing agencies, and printing services • Conceptualized and executed high level campaign strategies• Manager of events and event strategy, including short term and long term pop ups• Manager of e-commerce site including online customer experience, content management, technical advancements and design upgrades• Lead on e-commerce photo-shoots including concept planning, pre-production co-ordination, styling, creative direction on-site and post-production management• Manager of email marketing and CRM platform including strategic implementation• Contributed to overall strategic development of the business• Demonstrated ability to work on multiple projects, meet deadlines and adapt

• Lead on all production of creative content from email campaigns, website, influencer campaigns, photo shoots, video shoots, blog content and more• Designer for all digital and print materials including: website content, digital ads, email campaigns, posters, look books, window displays, installations, packaging, billboards and more• Designed brick & mortar store installations • Lead creative direction and co-ordination of online and in-store promotions and events• Manager of execution on creative initiatives including co-ordination with in-house team, freelancers, models, photographers, influencers and vendors• Manager of e-commerce site including design upgrades, content management and technical advances• Lead on all social media marketing • Manager of digital marketing strategies

• Responsible for the daily management and organizing of Directors for a fast growing hospitality company• Office management and team/creative decision making• Involved in all aspects of the company from Creative Direction/Branding, Event Management, to Operations and Logistics Planning• Developed a high level of fast critical thinking and proficient organizational skills

• Right hand to Managing and Creative Director• Calendar management and liaising with suppliers, and employees on behalf of the Director• Creative Design/ marketing and interior research for hospitality venues• Proposal and budgeting managing during preparation of fit out and opening of new hospitality venues

• Social media and website content updating across three hospitality venues• Promotional tile designing for websites and social media• Office administration including communication with clients, email document and server file management and organization