Jillian Mackinnon Email and Phone Number
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Talented Marketing Strategist with 25+ years of success directing brands and delivering marketing campaigns for high-profile organizations including Envision Saint John: The Regional Growth Agency, Discover Saint John and Bell Aliant. Versatile leader recognized for driving results in a collaborative and inclusive manner. Recently launched the inaugural place brand for The Saint John Region - Always Moving Forward. Won a Seatrade Global Cruise Award for Marketing Initiative of the Year in 2018 for a tidal mural produced by well-known street artist Sean Yoro (Hula) shared millions of times worldwide. HIGHLIGHTS & ACCOMPLISHMENTS• Progressively senior positions including Acting Co-CEO at Envision Saint John.• Developed the Saint John Region’s inaugural place brand – Always Moving Forward – which has been embraced by public and private sector stakeholders.• Lead the transition from the legacy destination marketing organization (Discover Saint John) to Envision Saint John’s broader mandate.• Won a Seatrade Global Cruise Award for Marketing Initiative of the Year in 2018 for a tidal mural produced by well-known street artist Sean Yoro (Hula) shared millions of times worldwide.• Launched the widely adopted #SaintAwesome brand in 2015 which continues to be used by residents, visitors and local businesses.
Envision Saint John: The Regional Growth Agency
View- Website:
- envisionsaintjohn.com
- Employees:
- 25
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Coo-CmoEnvision Saint John: The Regional Growth AgencySaint John, Nb, Ca
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Chief Operating OfficerEnvision Saint John: The Regional Growth Agency Jun 2024 - PresentSaint John, New Brunswick, Canada
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Vp, Marketing Communications & Strategic InitiativesEnvision Saint John: The Regional Growth Agency Mar 2021 - Jun 2024Saint John, New Brunswick, CanadaMember of the Senior Leadership team advising the CEO, helping to build a high-performing corporate culture and strategy in alignment with the Agency’s guiding principles, strategic priorities and 10-year outcomes.• Collaborated on the framework and strategic direction to accelerate a new model for economic growth in New Brunswick that is being recognized as a game-changer.• Directs the Sales & Marketing team with the intent to propel growth for the Saint John Region. This includes a comprehensive Destination Marketing & Sales portfolio and the development and stewardship of the region’s inaugural Place Brand. • Leverages data and research to deliver the “Why Saint John” value proposition for strategic target audiences – people, visitors, business, and investors.• Convene public and private sector stakeholders and partners to accelerate strategic growth opportunities including transformational files at Port Saint John and the University of New Brunswick.• Leads stakeholder relations to raise awareness of the opportunities and activities affecting the economic health and sustainability of the region.
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Director Marketing & CommunicationsDiscover Saint John Sep 2010 - Mar 2021Saint John, New BrunswickDirected the corporation’s destination marketing program with the intent to increase tourism revenues in the Saint John Region. • Lead all strategic marketing activities - determining target markets, product positioning, media placements, campaign measurement and agency management.• Oversaw the corporation’s social media channel portfolio. • Facilitated strategic partnerships with both the public and private sector to increase marketing reach. • Acted as a strategic advisor to the Executive Director and lead corporate and stakeholder communications.
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Brand ManagerBell Aliant Sep 2009 - Sep 2010Collaborated to successfully launch Bell Aliant across Atlantic Canada including buildings, vehicles, billing, advertising, retail guidelines and internal messaging. The re-branding of Aliant had an impact on almost 3 million customers and over 7,500 employees. Protected the integrity of the Bell Aliant/Bell Canada national brand platform through auditing of communications materials, collaboration with creative agencies, and educating employees and retail partners.Developed marketing strategies to increase brand scores on attributes core to the brand. -
Marketing Communications ManagerBell Aliant Apr 2004 - Aug 2009Managed the communications for two high-profile product portfolios -- bundles and Internet. Developed communications strategies in alignment with growth and volume targets, new product launches and customer retention objectives.Collaborated across multiple departments to co-ordinate on-time delivery of projects, ad accuracy and promote client satisfaction.Business planning, budget management, special projects and team mentor.
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Product ManagerBell Aliant 2001 - 2004Managed the Internet Value-Added-Service Portfolio including online entertainment services like TV on my PC, Music on my PC, The Aliant Music Store and Gamesmania.
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Service DeveloperNew North Media/Innovatia 1996 - 2001Developed user-interface designs for Innovatia’s IPTV service and New North Media’s screen-phone business. Clients included the Bank of Montreal, mbanx, NBTel Email, Barclays and OPTUS.
Jillian Mackinnon Skills
Jillian Mackinnon Education Details
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Major In Law -
Saint John High -
Destination Canada
Frequently Asked Questions about Jillian Mackinnon
What company does Jillian Mackinnon work for?
Jillian Mackinnon works for Envision Saint John: The Regional Growth Agency
What is Jillian Mackinnon's role at the current company?
Jillian Mackinnon's current role is COO-CMO.
What is Jillian Mackinnon's email address?
Jillian Mackinnon's email address is ji****@****ohn.com
What is Jillian Mackinnon's direct phone number?
Jillian Mackinnon's direct phone number is +150663*****
What schools did Jillian Mackinnon attend?
Jillian Mackinnon attended Carleton University, Saint John High, Destination Canada, Schulich School Of Business - York University, University Of New Brunswick.
What skills is Jillian Mackinnon known for?
Jillian Mackinnon has skills like Marketing Communications, Media Relations, Advertising, Marketing Strategy, Brand Management, Strategic Partnerships, Market Planning, Tourism, Social Media Marketing, Destination Marketing, Agency Relationship Management, Copywriting.
Not the Jillian Mackinnon you were looking for?
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Jillian MacKinnon, CFP®
Vice President, Financial Advisor At Morgan Stanley Wealth ManagementGreater Boston2morganstanley.com, morganstanley.com -
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