Director Of Gtm Strategy And Planning
Current
Aug 2024 - Present
Who is Jillian Rubel? Overview
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Quick answer
Jillian Rubel is listed as GTM Strategy & Operations at Forter, based in United States. AeroLeads shows a work email signal at hhaexchange.com and a matched LinkedIn profile for Jillian Rubel.
Jillian Rubel previously worked as Director of GTM Strategy and Planning at Forter and Senior Manager, Marketing & Revenue Operations at Forter. Jillian Rubel holds Bachelor Of Arts (Ba), Business Administration: Double Concentration In Marketing & Management. Minor In Studio Art from Muhlenberg College.
Company email context
Email format at Forter
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{first_initial}{last}@hhaexchange.com
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Profile bio
About Jillian Rubel
Creative and results-oriented marketing ops professional driven by a passion for data, details and process. Empowers marketing organizations to have increased agility and impact through a relentless focus on transparency, prioritization, efficiency, analytics, and accountability. Specialties include marketing automation, lead management, and data management and analytics.
Listed skills include Lead Management, Social Media, Calligraphy, Hubspot, and 38 others.
Current workplace
Jillian Rubel's current company
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9 roles
Jillian Rubel work experience
A career timeline built from the work history available for this profile.
Senior Manager, Marketing & Revenue Operations
Feb 2023 - Aug 2024
Senior Manager, Marketing Operations
Led a high-performing marketing ops team, partnering with the CMO to align marketing goals with broader business objectives and go-to-market strategies. Developed and maintained an analytics framework to track and assess marketing performance and budget. Optimized cross-functional workflows and ensured smooth lead hand-offs to sales. Managed and optimized HubSpot and the MarTech stack for operational efficiency. Collaborated across departments to plan and execute go-to-market launches and marketing campaigns.
Feb 2022 - Feb 2023
Marketing Operations Manager
Managed and optimized a diverse tech stack, including HubSpot, Terminus, LeanData, and Sendoso. Developed documentation and training on tool usage and best practices for the team. Ensured seamless data synchronization between SFDC and HubSpot, managed lead routing and assignment globally, and maintained marketing database health. Partnered with Sales Ops to scrub, segment, and enrich data. Monitored campaign performance and attribution, created processes for accurate tracking, and managed segmentation to deliver precise messaging. Directed reporting, dashboards, budget analysis, and collaborated with digital and field marketing to ensure lead scoring and quality.
Jun 2021 - Feb 2022
Marketing Operations Manager
Developed and executed integrated demand generation campaigns to drive qualified leads. Administered HubSpot for marketing automation, including email marketing and lead scoring. Tracked marketing performance and business impact, providing actionable insights and recommendations. Ensured data quality and unified data management across Sales and Marketing. Established scalable processes for campaign and lead management, led agile marketing efforts, and supported cross-functional alignment. Managed the marketing tech stack and evaluated new technologies to enhance team performance.
Nov 2018 - Jun 2021
Digital Marketing Specialist
Srs Health
Administered Pardot for lead nurturing and marketing automation, analyzed performance metrics, and optimized lead generation. Led agile marketing initiatives, executed strategic email campaigns, and created compelling content in collaboration with sales and product teams. Oversaw website strategy and SEO/SEM, managed event planning and execution, including an annual client conference, and directed webinars while maintaining a robust social media presence.
Jul 2017 - Nov 2018
Digital Marketing Associate
Srs Health
Directed email marketing automation, handling everything from template design and layout to list management and performance metrics. Spearheaded the Prospect Webinar program, overseeing its execution and analysis. Enhanced user experience through front-end development of the SRS website, and managed social media channels to optimize engagement and guide content strategy. Executed all aspects of the SRS blog and supported overarching marketing and branding efforts.
Apr 2015 - Jul 2017
Marketing And Social Media Associate
Managed a comprehensive email marketing program, handled all graphic design in-house saving $20k, established a robust social media presence, coordinated all aspects of event management including marketing and sponsorships, and maintained the website by updating content and ensuring calendar accuracy.
Oct 2013 - Mar 2015
Marketing Assistant
Sep 2012 - Oct 2013
1 education record
Jillian Rubel education
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Muhlenberg College
FAQ
Frequently asked questions about Jillian Rubel
Quick answers generated from the profile data available on this page.
What company does Jillian Rubel work for?
Jillian Rubel works for Forter.
What is Jillian Rubel's role at Forter?
Jillian Rubel is listed as GTM Strategy & Operations at Forter.
What is Jillian Rubel's email address?
AeroLeads has found 1 work email signal at @hhaexchange.com for Jillian Rubel at Forter.
Where is Jillian Rubel based?
Jillian Rubel is based in United States while working with Forter.
What companies has Jillian Rubel worked for?
Jillian Rubel has worked for Forter, Hhaexchange, Srs Health, and Wall Street Technology Association (Wsta).
How can I contact Jillian Rubel?
You can use AeroLeads to view verified contact signals for Jillian Rubel at Forter, including work email, phone, and LinkedIn data when available.
What schools did Jillian Rubel attend?
Jillian Rubel holds Bachelor Of Arts (Ba), Business Administration: Double Concentration In Marketing & Management. Minor In Studio Art from Muhlenberg College.
What skills is Jillian Rubel known for?
Jillian Rubel is listed with skills including Lead Management, Social Media, Calligraphy, Hubspot, Salesforce.Com, Brand Development, Sales, and Data Management.
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