Senior Director Communications
CurrentDevelop and implement strategic communication campaigns to drive engagement and action, utilizing multimedia formats that align with corporate culture and broader initiatives. Lead, manage, and mentor a high-performing communications team.• Architect and execute the strategic vision. Lead high-profile communications programs, projects, and campaigns, and develop communication strategies related to risk mitigation and corporate image building.• Lead cross-functional teams in… Show more Develop and implement strategic communication campaigns to drive engagement and action, utilizing multimedia formats that align with corporate culture and broader initiatives. Lead, manage, and mentor a high-performing communications team.• Architect and execute the strategic vision. Lead high-profile communications programs, projects, and campaigns, and develop communication strategies related to risk mitigation and corporate image building.• Lead cross-functional teams in strategic launch plans, exceeding business goals and optimizing ROI.• Collaborate with stakeholders to create influential content, employing data-driven techniques to enhance solution-focused communication.• Oversee internal crisis communication strategies, ensuring timely and transparent communication during critical incidents to maintain trust and stability within the organization.• Measure the effectiveness of communication strategies through analytics and feedback mechanisms, continuously refining approaches based on data insights to enhance overall engagement and effectiveness.• Employ the "think, feel, do" methodology in quick-response communications to effectively drive engagement and action.• Facilitate change and process improvements by encouraging calculated risk-taking and team empowerment.• Connect strategic insights across departments, ensuring alignment with internal goals and provide a holistic viewpoint to internal clients.• Built and scaled the Internal Communications department to efficiently meet evolving demands in a period of hyper-growth and increased the average email open rate from 84% to 95%.• Intranet Build and Launch: Re-envisioned internal communications with an engaging, responsive intranet strategy leading to a 200% increase in active daily users.• Successfully launched seven products and services across internal and external channels in less than two years. Show less