Jillian Shields Email & Phone Number

I have put in place a new team to lead strategic planning, prioritisation and insight, and coordinate the delivery of a cohesive programme of communications and marketing activity, recently introducing OKR methodology.

I led the Customer Marketing team, managing the SQA brand and promoting our qualifications and services across our Scotland, UK and international markets. • Developed and delivered marketing and communications strategies to achieve SQA’s objectives. • Developed, implemented and evaluated operational plans.• Led, coached and trained team of marketing managers and specialists.• Marketing budget responsibility, ensured value for money. • Developed, commissioned and managed… Show more I led the Customer Marketing team, managing the SQA brand and promoting our qualifications and services across our Scotland, UK and international markets. • Developed and delivered marketing and communications strategies to achieve SQA’s objectives. • Developed, implemented and evaluated operational plans.• Led, coached and trained team of marketing managers and specialists.• Marketing budget responsibility, ensured value for money. • Developed, commissioned and managed market research programmes, using findings to inform future plans and activities. • Briefed, commissioned and monitored external suppliers to successfully deliver marketing projects. • Liaised with key partners to successfully implement joint marketing initiatives. • Provided specialist marketing advice to SQA senior staff in order to assist in their future planning. Show less

Glasgow

Responsible for all of SQA’s marketing activity throughout England, Wales, Ireland and Northern Ireland. I developed our strategic marketing approach and crafted and delivered highly successful integrated marketing campaigns promoting qualifications and services to key audience groups. Brand awareness increased significantly during my time in post and my integrated marketing campaign targeting ‘Trailblazers’ (groups of employers tasked with designing new apprenticeships) was a finalist… Show more Responsible for all of SQA’s marketing activity throughout England, Wales, Ireland and Northern Ireland. I developed our strategic marketing approach and crafted and delivered highly successful integrated marketing campaigns promoting qualifications and services to key audience groups. Brand awareness increased significantly during my time in post and my integrated marketing campaign targeting ‘Trailblazers’ (groups of employers tasked with designing new apprenticeships) was a finalist for Marketing Campaign of the Year at the 2016 CIM Marketing Excellence Awards. Show less

Glasgow, United Kingdom

In this new role, I was responsible for management of all Curriculum for Excellence (CfE) related communication activities for SQA. SQA's role in this major Scottish Government reform programme (designed to transform education in Scotland and prepare young people for learning, life and work in the 21st century) was to develop and deliver Scotland’s new National Qualifications, Working closely with colleagues across the organisation, and the other Curriculum for Excellence partner… Show more In this new role, I was responsible for management of all Curriculum for Excellence (CfE) related communication activities for SQA. SQA's role in this major Scottish Government reform programme (designed to transform education in Scotland and prepare young people for learning, life and work in the 21st century) was to develop and deliver Scotland’s new National Qualifications, Working closely with colleagues across the organisation, and the other Curriculum for Excellence partner bodies, I was responsible for delivering the CfE communications strategy to key audience groups. Show less

I coach and mentor other professionals, supporting them to take the next step in their lives and career.

Books: The Journey Through My Things, Poems from Decluttering My Life and Pink Skies.Blog: jilshi.medium.com

Young Enterprise Scotland (YES) is a leading entrepreneurship charity supporting young people aged 5-25.In this new role, I was part of the Senior Management Team and set up the Marketing and Communications function of the charity. I was responsible for all internal and external communications, PR and media relations and the full marketing mix including copywriting and publication of marketing materials, writing and production of the annual report, maintaining the YES website and… Show more Young Enterprise Scotland (YES) is a leading entrepreneurship charity supporting young people aged 5-25.In this new role, I was part of the Senior Management Team and set up the Marketing and Communications function of the charity. I was responsible for all internal and external communications, PR and media relations and the full marketing mix including copywriting and publication of marketing materials, writing and production of the annual report, maintaining the YES website and implementing a website relaunch and event management. I liaised with sponsors/fundraisers and supported our network of over 600 volunteers across Scotland. In addition to my main role, I provided additional report-writing and fundraising support. Show less

Determined to Succeed (DtS) was the Scottish Government’s strategy for enterprise in education. It has now been embedded within Curriculum for Excellence (CfE).In this fixed-term post I provided full administrative support to the team and took on additional projects:- Attended events to promote enterprise education and encouraging employers to become involved with their local schools- Set up and managed school and employer relationships- Organised and hosted international… Show more Determined to Succeed (DtS) was the Scottish Government’s strategy for enterprise in education. It has now been embedded within Curriculum for Excellence (CfE).In this fixed-term post I provided full administrative support to the team and took on additional projects:- Attended events to promote enterprise education and encouraging employers to become involved with their local schools- Set up and managed school and employer relationships- Organised and hosted international research visits for foreign delegations visiting to learn more about Scottish education- Trained and supported new staff- Additional responsibility of Executive Assistant to Deputy Director and Team Leaders - coordinated all travel, meetings and paperwork, e-mail and diary systems Show less

• Range of customer service roles in cafe and non-food departments and on checkouts whilst at university.

Postgraduate Diploma In Digital Marketing (Pg Dip Digm), Distinction

Strategic digital marketing qualification: reviewing effectiveness of an organisation’s digital marketing, making strategic.

Cim Professional Diploma In Marketing

Marketing Planning, Marketing Communications, Marketing Management in Practice, Marketing Research

Copywriting - The Complete Guide

Marketing And Brand Strategy

Values Led Leadership

Llb Law And French Degree, First Class Honours (Distinction In Spoken French)

Activities and Societies: Strathclyde University Chorus • ERASMUS Exchange 2003-2004 at University of Angers, France Awards: • Royal.

Education record

10 module course centred around core management skills, contextualised for SQA.

Svq 5 In Management At Scqf Level 11

Svq 4 In Management At Scqf Level 10

Pr/Media Training

Bespoke training programme covering: Background to the Media World, Creating Compelling Content, Pitching, Crisis Management, Developing.

Diploma In Life Coaching, A

5 modules including Introduction to Coaching, deeper coaching techniques (Rapport, Goals, Representational Systems, Behaviours), Ethics.

Diploma In Colour Therapy, Distinction

Education record

12-week corporate mindfulness programme developing key principles and skills in mindfulness practice.

Starting A Professional Organising Business

Advanced Hoarding Awareness Training

Hoarding Awareness Training

Diploma, Numerology, Distinction