As Senior Director of Marketing at Channel Methods, I bring a rich background in life sciences marketing and sales to the table. My journey has led me from leading sales teams offering CDMO services in solid oral dose and large molecule and CRO services emphasizing global regulatory benefits and imaging CROs to pioneering marketing campaigns focusing on actual revenue over just digital metrics. My core expertise lies in sales management, training, client relationship nurturing, and innovative marketing campaign execution.Currently, I'm steering multi-channel projects, from traditional marketing to producing webinars and managing conference support, ensuring our clients realize the actual value of their offerings in the market. Driven by a genuine passion for aligning the right product with the right audience, my approach has always been rooted in the intersection of sales and marketing—emphasizing tangible results and strategic positioning.Beyond my professional engagements, I proudly serve as the Vice Co-Chair for the Mentorship Committee at Women in Bio, Philadelphia-Metro Chapter, and am deeply committed to amplifying and empowering women in the pharma and biotech landscape.I also serve as a Business Mentor for WorldUpstart, coaching life science companies on successfully entering the US market. I am experienced in EOS management and strategy. In my free time, I am training as a yoga teacher with a focus on trauma therapy.