At Gram Interactive, we empower global brands by seamlessly integrating strategic, digital, technical, and analytical expertise. Our mission is to elevate your brand and tackle the most complex challenges in today’s dynamic marketplace. We deliver innovative solutions that not only spotlight your brand but also drive lasting impact and growth. Let us help you navigate the complexities of the digital landscape and unlock your brand’s full potential.

Joined the Salesforce Account-Based Marketing (ABM) Team as a fractional digital and technology strategist, where I spearheaded several key initiatives:- Salesforce on Salesforce ABM Strategy: Led a strategic program with CEO backing to leverage the Salesforce tech stack across the entire ABM ecosystem. Developed the strategy and execution plan for running ABM on the Customer 360 platform, creating a unified view of all accounts to drive personalized and targeted experiences.- Customer Experience Journeys: Designed a series of tailored ABM journeys aligned with various account objectives. Each journey outlined the complete customer experience, integrating sequenced digital touchpoints and defined success metrics to enhance product demand, nurture customer relationships, and drive conversions.- ABM Playbook Development: Created a comprehensive playbook for the global ABM organization to standardize and optimize tactics, plays, and journeys. This resource is essential for generating new pipeline opportunities and strengthening relationships with Salesforce’s top accounts.- Analytics & Reporting: Defined a detailed account reporting framework that establishes KPIs and reporting modules, empowering marketers to gain valuable insights into account performance.- Digital Marketing Quick Start Guides: Developed a series of quick start guides, providing marketers with straightforward, step-by-step instructions for executing key digital marketing tactics in support of their ABM initiatives.Through these initiatives, I focused on driving measurable results and enhancing the overall effectiveness of Salesforce's ABM efforts.

As the lead of the Marketing Attribution Think Tank (MATT), I led a community of marketing and analytics leaders dedicated to measurable impact and accountability through people-based approaches in media measurement. I collaborated with over 150 marketers from more than 50 of the world’s largest companies and worked to advance marketing attribution as a vital industry standard.Key Contributions:- Thought Leadership Development: Led the ideation, development, and release of impactful research by collaborating with academics, MarTech partners, and marketing leaders from Fortune 100 companies. I packaged and presented this research to maximize its reach and influence within the community and beyond.- Executive Engagement: Designed and facilitated large-scale think tank meetings, project working groups, and advisory boards to foster collaboration and innovation among executive marketers.- Marketing Strategy & Communications: Developed comprehensive marketing strategies and communication plans for think tank deliverables and events, ensuring clarity and alignment in our messaging. - Webinars & Events: Created and executed the strategy and plans for large-scale webinars and events, enhancing knowledge sharing and networking among members.- Stakeholder Management: Cultivated and maintained relationships with trade organization sponsors, including some of the largest technology companies in the world, to support the think tank’s initiatives and growth.Through these efforts, I elevated the global conversation around marketing attribution, driving accountability and measurable impact across the industry.

Developed a comprehensive marketing strategy for Accenture Academy, a SaaS eLearning product offered by Accenture. Leveraged Account-Based Marketing (ABM) methodology to effectively target new accounts while maximizing revenue growth from existing customers through upselling, renewals, and win-back initiatives. Defined a clear roadmap for strategy implementation and established team roles and responsibilities to ensure successful execution and alignment across the organization.

- Marketing Organization Methodology: Established a structured framework to support a newly formed marketing workforce, developing processes that streamline operations and enhance performance.- Marketing Operations & Project Management: Led a comprehensive technology evaluation to identify the optimal project management solution, selecting Workfront to meet the organization’s needs. Defined business requirements for customization, rolled out the solution across the organization, and facilitated training and change management efforts.- Marketing Analytics: Created a robust marketing analytics framework that outlines reporting structures and KPIs for the organization. Designed requirements for analytics scorecards within Klipfolio, enabling detailed team metrics and providing high-level insights for leadership.

- Marketing Analytics: Identified key marketing KPIs across the organization and aligned them with a technology stack for effective management and measurement. Developed a comprehensive dashboard to capture global marketing analytics and established a reporting process and cadence for leadership updates.- Employee Advocacy: Crafted and executed a strategy for launching a company-wide employee social media ambassador program. Defined a phased rollout plan, including key steps and KPIs, and successfully led the program from pilot to full-scale implementation.- Social Media Strategy: Developed a global social media strategy encompassing clear objectives, KPIs, and recommended channels. Conducted a technology evaluation for social media management and listening, and created a social media playbook outlining best practices and guidelines.- Website Operations: Established a publishing and governance model for HitachiConsulting.com, defining roles and responsibilities along with a streamlined process for developing, reviewing, publishing, and approving all website content.

- SaaS Product Marketing: Oversaw the comprehensive marketing strategy for Accenture Academy, a SaaS eLearning product from Accenture, driving brand visibility and engagement.- Digital Channel Management: Managed all digital channels for Accenture Academy, including the corporate website, social media platforms (Twitter, LinkedIn, YouTube), PPC campaigns, SEO efforts, blog content, and email marketing initiatives.- Demand Generation & Lead Nurturing: Spearheaded demand generation, lead nurturing, and marketing automation efforts to enhance customer engagement and conversion rates.- Sales Collaboration: Collaborated closely with the sales team to develop impactful marketing collateral, successfully generating a robust pipeline of leads and driving overall business growth.

- Led the global email marketing function, driving strategy and execution across all regions. Oversaw the development and implementation of best practices, streamline processes, and manage relationships with agencies. Utilize Salesforce Marketing Cloud to optimize campaign performance and enhance customer engagement.- Architected and executed a comprehensive global mobile marketing strategy. Responsible for the development of corporate applications and the management of mobile platforms, ensuring alignment with business objectives and delivering impactful user experiences.- Successfully launched and managed a global Employee Advocacy program using Dynamic Signal. Empower executive leadership to establish a strong social media presence, fostering authentic engagement and enhancing brand visibility across platforms.

- Led the comprehensive redesign and re-platforming of Accenture.com, serving as the overall program manager for this high-impact initiative.- Facilitated cross-functional collaboration between IT and Marketing teams, developing a detailed workplan to ensure alignment and efficiency. Oversaw project tracking, status reporting, and budget management, driving the initiative to successful completion while meeting critical deadlines and objectives.

- Responsible for operations of our corporate website, Accenture.com. Manage the site publishing team, responsible for creating all site content globally.- Coordinate with our IT team to make technical enhancements and updates to our website platform. Define business requirements, prioritize and sign-off on all updates.- Responsible for the delivery of marketing microsites and landing pages. Develop best practices and tools to adhere to brand standards and reduce time and cost to market.

Worked with clients in the financial services industry, specializing in website re-design/re-platforming initiatives and implementation of web-based applications. Below is a sample of project experiences.- Global Brokerage & Investment Bank: Worked as the User Experience Lead on a program to integrate a number of independent B-to-C product websites onto a single technology platform with a uniform user interface and look-and-feel.- Global Banking & Financial Institution: Acted as a project manager on a business process offshoring initiative focusing on banking operations.

- Large Insurance Company: Defined the strategy and project managed a marketing initiative to centralize and simplify the process and systems used by insurance agents to order marketing collateral. - Large Insurance Company: Developed a proposal and business case to enhance the internal performance management application used by employees. Facilitated usability test sessions, conducted a heuristic evaluation, developed wireframes, and worked with the IT organization to implement enhancements.

- Large Insurance Company: Acted as the marketing project manager on a large-scale initiative to integrate independent quoting applications onto a single technology platform. Managed requirements gathering, creative design and testing activities for the external facing portion of the application accessed by customers via the corporate website.- State University: Developed financial reports as part of a large enterprise resource planning (ERP) initiative.

- Adjunct professor of a MBA course at Illinois Institute of Technology.- Instructed graduate level students on website design principles and digital marketing best practices.

- Industrial Engineer as part of the Cooperative Education Program at Walt Disney World.- Worked on industrial engineering projects at Epcot Center, Disney Cruise Lines, Walt Disney World Hotels/Resorts and Walt Disney World Maintenance and Operations.