Designed comprehensive marketing campaigns leveraging digital and social media, paid media, public relations, emails, webinars, thought leadership pieces, sponsorships and collateral materials.Developed the strategic involvement in speaking engagements, sponsorships, conferences, events, and professional organizations.Collaborated with leadership and external partners to develop and execute strategic marketing and business development plans.

Partnered with the Managing Shareholder and senior partners to lead the development and implementation of the firm vision, strategic marketing and business development objectives. Established and led business development coaching and training program for the firm attorneys.Initiated and drove the development and support of individual attorney marketing plans and budgets.Concepted, developed and produced all external marketing and communications to raise firm visibility and ensure brand consistency across the website, social media content, ads, emails, webinars, thought leadership pieces, sponsorship events and collateral.Developed and managed the firm’s strategic involvement in speaking engagements, publications, seminars, events, sponsorships and professional organizations.

In partnership with senior leadership, developed multi-channel communications plans and campaigns to proactively raise the visibility of the Los Angeles office, all practice groups and attorneys to engage with target audiences, including clients, the media, prospects, recruits and alumni.Led strategic business development efforts across all practice groups for the Los Angeles office.Developed and created client engagement events and seminars to enhance external visibility of the firm. Managed and collaborated with the proposal team and internal stakeholders to gather feedback, write and complete/competitive proposals and presentations. Developed strategies for enhancing the awareness of the Los Angeles office alumni, recruiting, diversity and pro bono efforts.

Responsible for the development and implementation of strategic programs that reflected the firm's strategic, brand and marketing objectives. Served as the lead for initiating, directing and providing support for attorney marketing plans, materials, communications, seminars, programs and events.Directed, planned and managed the execution of brand marketing deliverables with all internal and external stakeholders for creative collateral, communications and digital media content. Partnered with outside PR firm to manage public relations activities to create media opportunities that helped grow the firm reputation and enhanced the positioning of our practice groups and attorneys.Developed and managed marketing and business development budgets to focus efforts that drove revenue.

• Developed and executed multi-channel marketing initiatives for the high-end lifestyle brand.• Directed branding and marketing efforts, driving substantial growth in ecommerce revenue.• Led partnerships for on-air opportunities with The Hallmark Channel, CBS, and NBC.

Developed and executed customized strategic consumer marketing plans and campaigns for the portfolio of NBCUniversal TV Consumer Products licensees across multiple categories. Designed and managed comprehensive licensee launch plans and promotions; leveraged all internal NBCUniversal assets to complement licensees marketing initiatives including working with NBC on-air, digital, publicity and affiliate teams. Developed strong relationships with all licensing partners to generate cross-promotional marketing and partnership opportunities to drive revenue and extend brand awareness.

Oversaw and directed the marketing efforts of the ecommerce platform.Responsible for the oversight and management of the branding, marketing and development efforts for the business of NBCUniversal’s portfolio of consumer facing eCommerce platforms; NBC, USA, Syfy, NBC News, NBC Olympics, CNBC, Telemundo, Oxygen, Bravo and Universal Studios.Directed and managed NBCUniversal’s full-service eCommerce agency on all marketing efforts in the online store.Developed and executed event-related strategic marketing campaigns across the eCommerce platforms for broadcast and cable: Olympic Games, NBC News, Holiday Gift Guides.Led integration of social media marketing efforts with NBC.com fan Facebook pages, NBCstore.com and fan clubs.Supervised all eCommerce store redesigns to retain network brand identities.Ideated and oversaw execution of mobile storefront, sweepstakes, auctions, charity overlays, user generated content tools, iFrames and micro sites.

• Coordinated efforts with talent publicists, agents, and managers for junkets, premieres, and events, including the "Dreamgirls" World Premiere at Cannes.• Created and managed deal memos and budgets for talent styling, hair, and make-up on film projects.

• Managed consulting team activities and special client projects, overseeing meeting production and marketing materials development.• Organized executive conferences for 300+ Hospital Administrators and Healthcare Executives.• Coordinated venue selection and participant management for successful project execution.

• Managed business development efforts for agency, collaborating with teams in Los Angeles, New York, and San Francisco to secure new business opportunities.• Qualified new business leads, made recommendations on pitches, and provided full stewardship of all pitch efforts.• Authored and presented background briefs and category intelligence on prospective clients to agency management.• Managed international pitch efforts, successfully launching the International Olympic Committee global branding campaign for the 2000 Olympics in Sydney.• Managed agency resources for the Apple Computer “Think Different” Genius global campaign launch.