Jill Keiser Email & Phone Number

New York, NY, US

New York, New York, US

Lead the global omnichannel Marketing team to create and execute digital, social, and traditional marketing strategies. Develop key brand objectives to build brand equity + accelerate growth.

New York, New York, US

• Lead and develop Marketing across disciplines: branding, product, social, PR and content.
• Drive social media strategy, ensure communication alignment with Branding and Digital teams.
• Marketing lead for 2020 Target full chain launch, resulting in the brands’ largest expression and presence in a national retailer.
• Manage Target ongoing relationship including 2021 expansion.
• Collaborate with Product Development to identify future opportunities.

New York, New York, US

US

• Finalized the product development of Holiday kits for counter launch 2019.
• Aligned Product Marketing development strategy and collaborated on NOAM and INTL needs.
• Simultaneously onboarded a new staff coordinator and summer intern.

US

• Directed the global marketing development for specialty kits, spearheading innovative marketing efforts to continuously expand the category throughout three-year tenure.
• Collaborated cross-functionally to develop and execute programs, such as product assortment, global demand planning, and collateral development, to maximize in-store exposure for all specialty kits.
• Led strategic marketing elements such as feasibilities, cost of goods (COGS), pricing, APAC-specific development, SKU management, budgeting, and collateral development.
• Interfaced with Packaging and Global Supplier Relations (GSR) to reconcile real versus target costs prior to communicating with Cost Accounting and Finance to determine program affordability.
• Grew existing fragrance line and launch new award-winning fragrance collection, supporting sales through sampling programs and specialized collateral.

New York, NY, US

• Managed pre-market projects by communicating with attorneys, vendors, and suppliers; budgeting; securing stylists, photographers, and models; and developing the seasonal Run of Show (ROS).
• Facilitated communication with an external public relations team to assist with strategy development, streamline activities, and mitigate missed opportunities.
• Collaborated with a graphic designer on collateral development, e-blasts, and presentation materials.
• Interfaced with individual store managers to resolve issues with products and branding execution.
• Researched CRM best practices, prioritizing search engine optimization (SEO) and website updates.

• Spearheaded Ballantyne’s relaunch in the US and Canada, developing a targeted marketing strategy including contacts with trade publications, press previews, editorial pitches, and ad-spend budget.
• Provided in-store support, emphasizing education of brand DNA.
• Increased sell-thru for Barney’s by working directly with the team on increased brand activation, engaging personal shoppers and the head of the Imaging Studio to introduce the product line to clients, increasing brand.
• Liaised between the showroom president, showroom staff, and corporate headquarters in Italy.

• Launched and budgeted a new website, ensuring alignment between development team and key stakeholders.

• Directed marketing for Brunello Cucinelli, Gunex, Rivamonti, and Michael Bastian brands.
• Developed and collaborated on seasonal marketing activation (by client) including targeted mailers, in-store events, COOP Advertising, and employee incentives (SPIFF) and education.
• Coordinated with internal Accounting, Sales and Buying teams (Bergdorf Goodman, Saks Fifth Avenue, and Barney’s) to confirm proper implementation and brand representation.
• Drove US National Advertising Spend and placement, ensuring added value participation.
• Orchestrated press coverage at Pitti Uomo, significantly increasing exposure and awareness by securing WWD coverage, resulting in uptick of placements in National Books.

Paris, FR

• Significantly contributed to the relaunch of Dermablend into Dermablend Professional, propelling the brand forward and increasing awareness and exposure.
• Provided creative briefs for collateral and POS materials, collaborating with Creative Designer, R&D, Legal, and Print to ensure proper execution, brand positioning, and on-time delivery.
• Managed “Mastige” drug store chain business for Vichy/Dermablend, including forecasting, inventory control, communication with Sales and International Marketing, in-store collateral, and printed materials.
• Maintained a relationship with the American Academy of Dermatology (AAD) and Director of Medical Relations, improving participation in Dermatology events and conferences.
• Directed marketing for Dermablend’s medical and hospital association program, “Skin of Color,” providing protocol for the national roll-out with professional make-up artists and medical personnel.

75017 Paris, FR

• Contributed to the development of marketing campaigns, including pre-launch, market research, regulatory confirmation, and product packaging while maintaining interactions with the international marketing team.
• Communicated with Paris team for receipt of visuals and mock-ups, Creative team for photo shoot coordination, and Copywriter to ensure accuracy and on-time delivery.
• Spearheaded activities for Clarins Boutiques, including seasonal planning, special promotions, in-store events, and printed materials; additionally, compiled and issued monthly competitive updates.