Jill Knaggs Email and Phone Number
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With nearly ten years of experience in senior leadership at Canadian Manufacturers & Exporters (CME), I lead the strategic development and execution of marketing and communications initiatives that support the growth and advocacy of Canada's largest trade and industry association. As Senior Director, National Communications and Marketing, I leverage my credentials as a Chartered Marketer (CM) and a Lean Greenbelt to deliver innovative and impactful solutions that enhance the brand, reach, and influence of CME and its members across the country.I'm also passionate about sharing my knowledge and skills as an instructor at the University of Manitoba, where I teach courses in the business leadership and marketing communications fields. Previously, I taught Public Relations and Strategic Marketing Communications at the University of Winnipeg's Professional, Applied and Continuing Education (PACE) program. In addition, I'm actively involved in the community, volunteering and providing strategic marketing support for various organizations that are creating positive change in our city and province. I'm proud to work with exciting and dynamic organizations that are shaping the future of Manitoba and Canada.
Canadian Manufacturers & Exporters
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Senior Director, National Communications And MarketingCanadian Manufacturers & ExportersWinnipeg, Manitoba, Canada
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Senior Director, National Communications And MarketingCanadian Manufacturers & Exporters Nov 2015 - PresentOttawa, On, CaAs Senior Director, National Marketing Communications with Canadian Manufacturers & Exporters (CME), Canada's largest trade and industry association, my role is to bring a strategic focus to provincial and national marketing and communications. Key activities including brand development; market and member research; traditional, digital and experiential marketing; corporate/member communications; creative development; media planning & buying; database/email and direct marketing; media and public relations; community involvement; promotions and conference, sponsorship and tradeshow strategy. -
Instructor (Term Contract)University Of Manitoba Sep 2019 - PresentWinnipeg, Mb, CaAs an instructor at the University of Manitoba, I teach courses in the communications field. -
InstructorUwinnipeg Pace Mar 2019 - 2020Winnipeg, Manitoba, CaI teach Public Relations and Strategic Marketing Communications, two of my favorite courses! The University of Winnipeg's program brings real-world knowledge into the classroom and provides insightful learning on the practical application of complex theories and concepts. It's exciting to be part of the journey for tomorrow's marketing and communication leaders! -
Post-Graduate Marketing Instructor (Contract)Manitoba Institute Of Trades And Technology May 2018 - Apr 2019Winnipeg, Mb, Ca -
Group Marketing Consultant / Senior Communications SpecialistGreat-West Life Jul 2006 - May 2011Winnipeg, Mb, CaAs a Group Marketing Consultant and Senior Communications Specialist, I developed and managed campaigns from conceptualization to execution; both in-house and in support of major clients. I spearheaded communications teams on several high-profile product and service launches. I monitored budgets and developed metrics to identify efficiencies and streamline efforts. I worked closely with other key business units; including sales and legal, as well as external advertising agencies, vendors and third-party providers. -
Marketing & Membership ServicesBuilding Professionals Inc. May 2004 - Jun 2006Winnipeg, Manitoba, CaIn Marketing & Membership Services, I worked on service marketing strategies to increase membership and raise annual retention rates. I facilitated and coordinated the planning and execution of national conferences, marquee events and cross-border roadshows. I wrote and edited websites and newsletters and developed advertising and event/tradeshow strategies. I managed the logistics of membership applications and renewals for several associations, numbering over 350 member companies in total (including a number of large, multinational firms).
Jill Knaggs Skills
Jill Knaggs Education Details
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University Of ManitobaBachelor Of Commerce (B.Comm.) -
Marketing Week Mini Mba With Mark Ritson
Frequently Asked Questions about Jill Knaggs
What company does Jill Knaggs work for?
Jill Knaggs works for Canadian Manufacturers & Exporters
What is Jill Knaggs's role at the current company?
Jill Knaggs's current role is Senior Director, National Communications and Marketing.
What is Jill Knaggs's email address?
Jill Knaggs's email address is ji****@****ail.com
What schools did Jill Knaggs attend?
Jill Knaggs attended University Of Manitoba, Marketing Week Mini Mba With Mark Ritson.
What are some of Jill Knaggs's interests?
Jill Knaggs has interest in Children.
What skills is Jill Knaggs known for?
Jill Knaggs has skills like Marketing, Strategic Planning, Marketing Communications, Advertising, Copywriting, Marketing Strategy, Strategy, Corporate Communications, Public Relations, Web Content, Leadership, Public Speaking.
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