• CALIFORNIA DRE SALESPERSON LICENSE #: 02065764

• CALIFORNIA DRE SALESPERSON LICENSE #: 02065764

Develop, manage, and execute award-winning marketing communications campaigns and media strategies for:--Toys/Games/Parenting-Focused: Mattel and Fisher-Price brands (Barbie, Monster High, Ever After High, Hot Wheels, Games, BOOMCo., Disney Princesses); Lego & Warner Brothers video games; King (the maker of Candy Crush); Razor Hovertrax Hoverboards--Fashion/Retail: Barbie; TOMS (shoes and eyewear); Oakley--Beauty: Barbie; CoolSculpting; Gillette; Kimberly Clark; Young Living (essential oils, supplements, home and personal care)--Food/Beverages: Frito-Lay (Doritos, Lay’s, Cheetos); Litehouse; Nestlé (Coffee-mate, Nescafé, Skinny Cow, Häagen-Dazs, Dreyer's/Edy's, Outshine); California Milk Advisory Board; USFRA; The Happy Egg Co.; Dare Crackers; National Honey Board; Vita Coco; Weight Watchers--Consumer Products: Kimberly Clark; P&G; Simplehuman; Whirlpool (Maytag, Amana, Gladiator, Whirlpool); Young Living --Tech: StubHub; Sunrun (solar); Trulia.com; Whirlpool--Medical: CoolSculpting; Zeiss--Humanitarian: Truth Campaign--Pets: Banfield Pet Hospitals--Spirits: Pernod Ricard (Malibu Rum, GlenLivet, Royal Salute, Jameson)--Sports: Fuel Up to Play 60 (an NFL partnership)Securing client placements in top media outlets including TODAY Show, Good Morning America, Entertainment Tonight, Huffington Post, The New York Times and USA Today, amongst many others.Highlights:--Being a key part of multiple iconic Barbie campaigns --Getting to be the "voice of Barbie" for several interviews--Leading media strategy for the Barbie Sports Illustrated #Unapologetic campaign which lead to viral coverage resulting in a total of 3.5+ billion impressions and 2,000 stories. (This was Barbie’s largest campaign in nearly a decade and the program earned a Bronze Cannes Lion award.)--Securing many top tier placements for Cheeto's "Cheeteau" campaign - a Bronze Cannes Lion finalist--Being a part of the TOMS Marketplace launch and securing many national broadcast segments

Devised, managed, and executed PR and marketing campaigns for:--Luxury Travel: Cunard Line Cruises--Beauty/Wellness: Canyon Ranch SpaClubs at Sea--Food: Dole; Grimmway Farms; Nestlé Crunch; Hot Pockets--Music/Non-Profit: NAMM--Pets: Purina ONE--Consumer Products: WaterpikHighlights:--Putting a living and breathing cat on the Tracy Reese "catwalk" during an official Mercedes-Benz New York Fashion Week show--Celebrating Nestle Crunch's 75th birthday with Mario Lopez and Carla Hall on Extra--Working with the British Royal Family to celebrate Cunard Line events--Watching my team pull off the Snoop Dogg "Pocket Like It's Hot" music video for Hot Pockets

Conceptualized, strategized, and facilitated launch events and national media programs for clients:--Beauty: Garnier Fructis (hair and skin care); Maybelline New York; essie; NYX Cosmetics; ARCONA (spa and skin care line); KAPLAN MD (skin care); Organic Surge (skin care)--Fashion/Accessories: Donni Charm; Kindred Stones; Sole Society (helped launch the brand); Jockey by Rachel Zoe; Cellairis; Cellairis by Justin Bieber; Cellairis by Elle & Blair--Personal PR: Elle & Blair Fowler (top beauty vloggers)--Lifestyle: Vosges Haut-Chocolat; Pinch Provisions (formerly Ms. & Mrs.); Knock KnockActivated publicity campaigns for beauty, fashion, and lifestyle brands via media relations programs, special events, and celebrity seeding.Secured top tier broadcast segments including NBC’s TODAY, The View, Extra, E! News, Access Hollywood, The Better Show, The Daily Buzz, NBC news, CBS news, ABC news, FOX news, and KTLA news, amongst many others on a daily basis.Highlights:--Increasing clients' sales via Today show and other key placements--Getting client product placements in 3+ glossy magazines (and 10+ online placements) on a weekly basis--Hanging out with and receiving personal emails and thank you notes from many celebrities

Interviewed designers, clients, contractors, and hired photographers for creation of editorials, press releases, and case studies.Designed graphic layouts to reflect client branding for publishing on websites, trade show materials, signage, and sales literature.Edited the company website, e-newsletters, blog, and social media to reflect current events, portfolio materials, and interesting news.Highlight:--Having my first-ever story (that I penned) published in a print magazine

Developed marketing, public relations, and advertising programs including press releases, online advertisements, PowerPoint presentations, Webinars, and partner relations for this healthcare tech start-up.Managed sales for 16 nationwide independent contractors on behalf of the CEO, CFO, General Manager and software engineers using Salesforce.com CRM.Developed a custom Salesforce.com CRM program.