Jill Kremins Email and Phone Number
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Marketing executive, board member, and advisor known for building and cultivating high-performing, cross-functional teams that drive revenue and growth for B2C and B2B companies ranging in size from start-up to large, complex international organizations. Extensive experience leading through change gained while directing marketing, product and client experience teams through mergers & acquisitions and periods of industry disintermediation. Recognized as an analytically driven marketer who delivers on the promise that marketing can, and should be, a direct contributor to revenue growth through lead generation, relationship deepening, brand equity and client experience. Strong belief that brand is not only the message delivered to prospects in an attempt to gain new business, but a promise that should permeate throughout the organization and the platforms through which you build and deliver the client experience in every interaction.Industry experience includes: Banking | Financial Services | Wealth Management | Media | Private Aviation | ConsultingAreas of expertise include: Marketing | Digital Transformation | Brand | Digital Marketing | Multi-channel Advertising | CRM | Analytics | Public Relations | Client Experience | Communications | Content Strategies | Strategic Planning | Agile | Channel Management | E-commerce | Sales Support | Product Management | Product Development | Platform Development & Integration | Mergers & Acquisition (M&A)| Change Management | Crisis Management | Cross-functional Team Leadership | P&L Management | Customer Service
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Board MemberNational Advisors Trust Holding Jun 2023 - PresentNational Advisors Trust Company (NATC) is one of the largest independent national trust companies with approximately $12.5 billion in assets under administration and 180+ RIA firms. Formed in 2001 by RIAs for RIAs, NATC provides expert trust services and solutions to trusted advisors and the families they serve.
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Board Of AdvisorsEastern Standard Provisions 2019 - PresentWaltham, Massachusetts, UsAdvisor and consultant to start-up artisanal food company on brand identity, client experience, and sales enablement across direct to consumer/e-commerce, B2B, and wholesale distribution channels.
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Chief Marketing OfficerBny Mellon Wealth Management Apr 2015 - 2019New York, Ny, UsResponsible for the development, implementation and management of all marketing, branding, digital, client database and analytics, event, sponsorship, sales support, PR and communication strategies and activities for $238B wealth management organization.Launched new global brand and digital strategy increasing brand awareness, consideration and lead generation.Increased qualified sales leads 15% and marketing-generated new business revenue 27% year-over-year.Built integrated database, CRM and analytics platforms enabling ROI measurement, segmentation strategies and predictive modeling. -
Chief Marketing Officer, Us Marketing Personal & Commercial BankBmo Harris Bank 2011 - 2014Chicago, Illinois, UsActively recruited to lead US Marketing teams through merger integration while building a foundation for future growth. Promoted to US Marketing Head within first 12 months. Accountable for leading the development and implementation of effective marketing plans to support the successful translation of the P&C US business strategy into increased market share, improved customer advocacy and the attainment of financial goals for the personal, small business and commercial banking sectors. -
Senior Vice PresidentThe Kessler Group 2010 - 2011Boston, Ma, UsResponsible for managing client relationships and cross-functional teams to deliver multi-channel card marketing programs that increase profitable customer acquisition and deepen relationships.Additionally, led the development and execution of integrated brand, digital and PR strategies including the redesign and re-launch of company web site to more efficiently showcase firm capabilities, optimize for search and drive new business leads. -
Chief Marketing OfficerCiti Performing Arts Center 2008 - 2008Recruited to assemble and launch marketing department to transform brand image, to devise and execute marketing strategies, and to drive sales. Established and cultivated relationships with partners, vendors, and program sponsors. Led PR activities and provided marketing development and support for fundraising initiatives. Position eliminated due to funding reductions.
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Vp, Circulation & Brand MarketingThe Boston Globe 2005 - 2008Boston, Ma, UsHired as Director of Audience Marketing; promoted within 7 months to executive position leading 2 distinct groups. Circulation: Oversaw 15 direct reports for business development, account retention, and customer service for $120M home delivery client portfolio of 460K subscribers. Facilitated inbound/outbound call center operations, direct marketing, database marketing, and other sales/service functions with $14M budget.Brand Marketing: Led 22-person team, with Creative Director, Designers, Copywriters, Traffic Managers, and Web Developers to devise and execute brand marketing and new media strategies. Aligned creative initiatives into cohesive brand strategy. Coordinated marketing and technical support for B2B/B2C bostonglobe.com Web services group. Negotiated and managed sponsorhsips with major sports and entertainment entities. Managed $3M budget. -
Vp, Marketing And Business DevelopmentSentient Jet 2004 - 2004Quincy, Ma, UsLed B2B/B2C direct marketing, brand management, product management, and business development initiatives for VC-backed, early-stage $100M private aviation membership program serving Fortune 500, small businesses and high-net worth individuals. Assembled and directed elite 5-person marketing, advertising, PR, and media management team. Administered $6M budget. Oversaw sales management support and enhanced customer experience. -
Svp, Multipile Product Development/Management, Marketing And Segment Management RolesBank Of America/Fleetboston Financial 1995 - 2004Senior Vice President, Director of Wealth Segment Strategy, 2003 – 2004Senior Vice President, Director of Private Clients Group Product Management, 2001 – 2002Vice President, Director of Retail Deposit Product Management, 1999 – 2001Vice President, Director of Product Development, 1997 – 1999Vice President, Business Development Manager, 1995 – 1997Led Product Management and Marketing teams for the Retail and Private Banks that developed and implemented strategies to expand distribution of products and services, differentiate sales and delivery strategies across all channels, and deepen share of wallet among clients. Major challenges included industry consolidations, emerging distribution channels, and product disintermediation.Directed reengineering and launch of Fleet’s Retail Deposit product line with cross-functional team of 150 and $5.6M budget. Restructured pricing strategy to usage-based framework and streamlined back-office processes to deliver $14.5M in NIAT improvement. Spearheaded product conversion and communications for multiple bank mergers impacting 2.5M customers with customized account packages that included new brand introductions, product changes and customer service enhancements to drive retention. Managed agency relationship and $3M program budget for each conversion.
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Senior AssociateCoopers & Lybrand Jan 1994 - Oct 1995GbInternational management consulting practice with a focus on financial services in the U.S. and emerging markets in Eastern AsiaDeveloped and presented sales proposals and managed engagements that contributed to $2.5M in consulting revenue annually. Clients included Nomura Securities, Jennison Associates, Fidelity Investments, Wells Fargo and Prudential Insurance Company. -
Various Finance, Operations And Sales Support Management RolesFirst Data Corporation 1988 - 1994Brookfield, Wisc., Us
Jill Kremins Skills
Jill Kremins Education Details
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D'Amore-Mckim School Of Business At Northeastern UniversityMarketing And Finance -
Syracuse UniversityBachelor Of Science (B.S.)
Frequently Asked Questions about Jill Kremins
What company does Jill Kremins work for?
Jill Kremins works for Eastern Standard Provisions
What is Jill Kremins's role at the current company?
Jill Kremins's current role is Chief Marketing Officer | Board Member | Advisor | Investor.
What is Jill Kremins's email address?
Jill Kremins's email address is ji****@****lon.com
What is Jill Kremins's direct phone number?
Jill Kremins's direct phone number is +121292*****
What schools did Jill Kremins attend?
Jill Kremins attended D'amore-Mckim School Of Business At Northeastern University, Syracuse University.
What skills is Jill Kremins known for?
Jill Kremins has skills like Strategy, Integrated Marketing, Marketing Strategy, Direct Marketing, Marketing, Crm, Product Marketing, Management, Business Strategy, Marketing Communications, Leadership, Product Management.
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