• Led a team of professionals to bring a community to occupancy goal by driving a variety of lead generation activities including cold calling, cultivating referral relationships with professional networks and existing residents to develop a pipeline of new prospective residents• Created educational and entertaining events to invite prospective residents, their families and friends to come tour the community and experience the "Holiday Touch" in person• Negotiated move-in agreements and terms with prospective residents and their families• Directed weekly marketing meetings to organize creative offerings for our existing and future residents• Generated weekly reports reviewing occupancy status, active pipeline of prospective residents and apartment availability for our regional leadership team• Established and maintained a full understanding of the competition including their product and price in order to secure our competitive advantage in the market

• Conveyed the value of membership by meeting with restaurant and lodging owners and operators to inform them about events, programs, member benefits and to facilitate contact with an association resource who can answer questions or solve problems• Gathered member information to assist in the development of strategies for the recruitment of new and retention of current members• Collaborated with association partners and staff to coordinate and execute strategies for cross-selling opportunities• Primary staff liaison to all members, the National Restaurant Association, the American Hotel & Lodging Association as well as all corporate partners of the association• Communicated with NCRLA Board of Directors monthly regarding new and inactive memberships• Assisted with all major events to assure flawless execution and member satisfaction

• Executed monthly educational luncheon programs by booking event location, maintained pricing that matched budget numbers, staffing the event and managing all day-of logistics• Organized two fundraising events per year, golf tournament and silent auction, to sustain scholarship funds that were awarded to students studying in a local hospitality curriculum• Managed content for website by creating and providing the web designer timely and detailed event descriptions as well as creating and sharing links to the PayPal payment option• Provided support to the TAHMA Board of Directors in preparation for, and during their monthly meetings including agenda preparation and guidance on questions that followed the association’s by-laws• Primary contact for members with questions about the association, registration for events, as well as new member recruitment

• Organized and managed approximately eight large-scale annual Chamber events including the annual dinner, council award programs, golf tournaments and a variety of professional development events • Recruited and scheduled speakers/businesses for Chamber Breakfasts and Business-to-Business Exchanges• Primary staff liaison to the Women’s Business Council, Small Business Council, Colonie Business Council, Tech Valley Nonprofit Business Council and Solo Entrepreneurs Council• Solicited sponsorship dollars from members in support of Chamber events • Developed customized sponsor benefit packages providing maximum exposure for member businesses• Formulated and monitored budgets for each event/program• Hired, trained and managed support staff• Advisory member of the Albany-Colonie Regional Chamber’s Board of Directors

• Promoted involvement and opportunities to new and existing members • Organized New Member Receptions prior to the monthly Chamber Business-to-Business Exchanges• Staff liaison to the Ambassador and 12205 Business Councils, Wolf Road Sub-Committee• Assisted members with questions, networking and business development• Earned management promotion within six months

• Implemented changes to re-create the group sales position for Siena Basketball at the Pepsi Arena yielding increased sales and job efficiency• Developed programs such as youth basketball games, Siena Dance Clinic and Chamber of Commerce member discount night to increase team and game exposure• Created marketing pieces, letters and a new logo to help retain existing, and attract new customers• Performed administrative duties including season ticket renewals and processing new season ticket sales• Created and organized group pre-game receptions and birthday parties• Hired and educated student interns on “spectator fun” marketing techniques