Jill Malone Email and Phone Number

•Developed comprehensive lead generation marketing strategies encompassing both horizontal and vertical programs. Oversaw audience targeting, messaging, thematic elements, channels, and tactical implementations. Managed campaign scheduling.•Led multifaceted marketing campaigns targeting various prospect and customer segments, driving performance metrics such as awareness, lead generation, consideration, and adoption.•Directed budget allocation, making decisive choices to optimize campaign, program, and trade show expenditures.•Collaborated cross-functionally with product marketing, content, communications, creative design, and digital marketing teams, ensuring cohesive and omnichannel campaign launches.•Spearheaded the development of campaign architecture and customer journey design, driving performance improvements and revenue growth among both prospects and existing customers.•Aligned efforts with SDRs and sales account executives to generate revenue growth and enhance sales funnel efficiency.•Responsible for measurement frameworks to evaluate campaign success based on traffic, leads, pipeline progression, and revenue generation.•Coordinated closely with EMEA, orchestrating the planning and execution of globally aligned campaigns.•Supervised and mentored a team of six senior campaign and event managers, fostering motivation, and achieving exceptional results.

•Developed and executed multi-channel, global B2B demand generation marketing programs including audience targeting, messaging, channels, and tactical strategies across multiple platforms.•Optimized international demand generation and lead nurturing via website management, SEO, content, SEM, email, and social media initiatives.•Implemented comprehensive measurement frameworks to assess campaign performance, extracting valuable insights to inform future strategies.•Fostered collaboration across cross-functional teams including product, engineering, and regional sales to ensure cohesive marketing strategies.•Formulated and executed an international public relations strategy, overseeing brand management encompassing visual and written elements. Successfully rebranded to a new corporate identity, including a new name and logo.•Hired, trained, and managed two marketing team members.

•Developed worldwide B2B digital marketing strategies including defining objectives, channel activation, and success metrics.•Executed multi-channel digital marketing plans according to best practices utilizing the web, CRM, email, online advertising, SEO, and social media. Strategized, planned, executed, managed, analyzed, edited, and reported on social media marketing initiatives for up to nine clients at a time.•Analyzed multi-channel campaign performance to determine campaign success and opportunities for optimization.•Collaborated with cross-functional teams including product marketing, digital marketing operations, and central digital marketing.•Planned and managed global budget.

•Strategized and implemented multi-channel digital marketing campaigns including ecommerce direct response, app download, loyalty program enrollment, community engagement including user-generated content (UGC), brand awareness, event marketing, sports sponsorship activation, and drove foot traffic into stores in five languages in over 20 countries.•Led and oversaw strategy and day-to-day implementation of digital channels including websites, online advertising, social advertising, video creation, content, email campaigns, and search engine optimization (SEO). •Monitored and optimized campaigns based on key performance indicators (KPIs) in analytics platforms.•Envisioned and drove strategic ecommerce marketing plans in the US, UK, and Germany that propelled growth of online products. •Built an internal digital agency including project life-cycle process, strategy, reporting, services offered, and global playbook of best practices.•Developed SEO video strategy that resulted in 31 how-to videos in three languages. •Worked collaboratively with cross-functional teams including internal teams such as PR, IR, IT, compliance, information security, regional marketing, and advertising agencies to properly articulate and deliver consistent digital strategy across all marketing channels.•Managed agency and vendor relationships including request for proposal (RFP) process.•Planned and managed yearly eCommerce and shared services budgets.•Hired, trained, and managed channel experts for online advertising, email, SMS, SEO, social media, video, and web development.Channel Highlights•Created a content marketing program focused on video creation to increase the amount of video content on the corporate YouTube channel by 444% over two years.•Implemented a global digital marketing campaign process that invited more global teams to experiment with digital marketing in their markets. The updated process increased global participation by approximately 50% per campaign.

•Catered to individuals and small businesses to provide cost-effective and innovative traditional and digital marketing services while establishing and maintaining brand standards.•Created detailed traditional and digital marketing strategies, plans, and timelines. •Consulted clients on website structure, website usability, SEO, and overall branding to ensure highest rate of conversion.•Set up, SEO, and consulted or maintained social media accounts such as Facebook, Twitter, LinkedIn, and blogs.•Client professions included personal trainer, author/editor, chiropractor, dentist, and psychiatrist. Non-profit clients include Equest, FAST Swim, and Interfaith Housing Coalition.

•Created new hire training programs tailored to each position such as Social Media Manager, Social Media Listeners, Sale Executives, Junior Search Specialist, Splash Media U Sales Associates, etc.•Created a continuing education program to close gaps in the social media marketing knowledge of current employees.•Ensured fulfillment team is updated on new strategies, techniques, and tools in the digital marketing arena that will improve client success and care.

•Developed, orchestrated, implemented, oversaw, assessed, refined, and provided insights for social media marketing campaigns simultaneously catering to as many as nine clients.•Managed projects and liaised between clients and fulfillment teams to ensure exceptional delivery of services.•Established and search engine optimized (SEO) digital marketing platforms for clients such as Facebook, Twitter, LinkedIn Company and Personal Profiles, Blog, YouTube, Pinterest, Foursquare, Google Places, Google+, etc.•Researched and selected key phrases to curate search engine optimized (SEO) content such as blogs, press releases, social media posts, and videos for online distribution to ensure the best chance of meaningful organic ranking.•Oversaw and consulted on paid search (PPC) campaigns to achieve targeted website traffic within an array of budgets while keeping cost-per-click and cost-per-lead parameters in mind. •Worked collaboratively with cross-functional teams such as internal teams, client teams on all levels including c-levels, advertising agencies, and PR firms to properly articulate and deliver consistent digital strategy across all marketing channels, including traditional.•Connected clients with current and potential customers by growing and fostering an engaged online community consistent with brand standards.•Leveraged social media campaigns and social advertising to increase brand loyalty and awareness while driving traffic to desired conversion points.•Developed listening and reputation management campaigns for clients.•Created, executed, and managed digital strategy for la Madeleine Country French Café, Samuels Jewelers, Humperdinks Restaurant & Brewery, Key-Whitman Eye Centers, CheapCaribbean.com, Toni and Guy Academy, and more. •Awards – la Madeleine: Top 20 Companies on Pinterest from Social Media Delivered, Top 100 Restaurant Social Media Brands by Nation’s Restaurant News - 2011 Third Quarter & Fourth Quarter.

•Launched new medical device business segment by coordinating with creative team to create the company’s digital and traditional marketing materials.•Developed and created new traditional marketing materials to increase awareness of the service being offered.•Redesigned website to ensure proper tracking and search engine optimization (SEO) key phrases were implemented to increase site traffic.•Negotiated contracts with media outlets to place print advertisements.•Generated local media coverage for TV and newspaper as well as located and set-up speaking events.•Created and maintained database of 8,000 healthcare providers. Organized direct mail campaigns of up to 2,000 pieces.•Orchestrated two onsite marketing events complete with multiple types of marketing materials available, live presentations, and lead collections with over 5,000 invitations distributed.•Educate healthcare providers about the new treatment being offered by face-to-face meetings, informative phone calls, and providing information requested.•Hired, trained, and supervise three technicians to ensure consistent and quality treatments were being delivered.

•Assisted in all phases of the recruiting process such as sourcing, pre-screening, logistics, offer generation, and on-boarding. •Oversaw and managed the new hire on-boarding. Compiled and analyzed data pertaining to the on-boarding then optimized the process to benefit the new hire and company. •Involved in the development and implementation of system and process enhancements to streamline the recruiting process.•Facilitated and continually redeveloped new hire orientation.•Created processes to improve organization and optimization of time and resources while cutting inefficient processes and procedures.•Supported recruiters, hiring managers, external candidates, and employees throughout the process of recruitment, selection, and on-boarding. •Reviewed, edited, and posted position requisitions in a multitude of locations, as well as coordinated additional advertising and prepped for job fair efforts.•Researched companies as well as other resources to help the recruiting team pinpoint the best candidates.•Recruited talent for a limited number of Accounting/Administrative positions.

•Identified, researched, and built relationships with prospective clients within my territory that could benefit from our services then built organizational charts from data collected.•Gathered detailed and complete position requirements from the client to present to the recruiting team.•Conducted high level negotiations to develop Master Service Agreements including payment terms and invoicing requirements.•Managed detailed account information such as tracking finishes, negotiating extensions and higher bill rates. Maintained and tracked vendor agreements. •Organized interview details such as time, place, and proper interview etiquette.

•Searched, identified, screened, interviewed, and built relationships with consultants via in-person interviews, phone conversations, and email contact. •Conducted weekly in-house interviews, identifying potential clients and candidates, prepared consultants for interviews, obtain feedback from consultants and account managers, offered positions, terminated employees, filed timecards, performed reference checks, and exceed weekly sales goals. •Daily activities included overcoming objections, explaining position requirements, conducting salary negotiations, informing consultants of benefit offerings, sourcing candidates with unique or specialized skills sets, maintain accurate and detailed records, and following Human Resource federal compliance laws. •Personally built business based upon referrals and outstanding maintenance of relationships.•Accomplishments: #1 recruiter in local office, #2 recruiter in region, Fielder (most deals company wide in a national account), Fast Tracker (most total deals company wide), chosen for business development training program held in Boston, MA.

•Orchestrated “Parade of Playhouses” fundraising event, which raised over $139,000 with a net income of $111,070 (budgeted net income $70,000).•Organized a 900 piece direct mail campaign. •Sourced, identified, and trained volunteers for three shift a day, seven days a week for the entirety of the event. Trained volunteers on sales material, procedures, and escalation for same shifts.•Troubleshot on-site problems such as equipment malfunction, volunteer no-show, and supply shortage. Coordinated with mall management and staff on compliance with standards. •Informed potential adoptive parents and potential CASAs on the organization.