Jill Carlson Email & Phone Number

Geneseo

• Developing annual communications plan focused on company sales and marketing goals
• Planning and executing media and public relations efforts, including Wyffels Wednesday initiative
• Leading execution of communications tactics including creative development, production and mailing
• Managing agency and freelancer relationships to develop brand campaignAwards:National Agri Marketing Association | Best of NAMA | Best of Show and Grand Champion 2022 & 2018

Prairie Farmer

• Develop annual editorial outline
• Write and edit weekly editorial content
• Attend agricultural media events, trade shows and agronomic meetings
• Conduct interviews, shoot photography and research topics for stories
• Organize sponsored events, such as the annual Master Farmers banquetAwards: AAEA Ag Communicators Network Master Writer 2018

Geneseo, IL

• Developing annual communications plan focused on company sales and marketing goals
• Leading execution of communications tactics including creative development, production and mailing
• Managing agency and freelancer relationships to develop brand campaign, purchase media and coordinate media & public relations efforts
• Planning, coordinating and executing company events and industry trade show presence
• Writing and distributing weekly company communications

Naperville, IL

• Client: Bayer CropScience/Corn Selective Herbicides Team
• Conducted input meetings and determined key insights for communications planning
• Built strategic marketing communications plans for four major corn herbicide brands
• Created differentiated brand personalities and messages
• Managed Corn Selective Herbicides team (including two direct reports, four public relations counterparts, one media planner and three creatives)

Brookfield, WI

• Client: Dow AgroSciences/Turf & Ornamental, Range & Pasture and Vegetation Management Markets
• Managed a team of six individuals (including public relations writers, account executives and media planners)
• Developed communications plans for over 16 brands in three markets
• Provided strategic guidance and recommendations to the client
• Oversaw project coordination and communications plan execution

• Client: Bayer CropScience/Southern Row Crops Team (Herbicides, Fungicides, Insecticides and Seed in the Cotton, Rice and Peanut Markets)
• Assisted with the development of communications plans for nine products in three markets
• Determined budgets for each tactic, kept track of time and expenses charged to the job
• Managed and trained an account coordinator
• Provided direction to the creative team by offering expertise on the brands and markets
• Managed projects including the development of print ads, radio spots, television commercials, outdoor billboards, collateral brochures, technical bulletins and direct mail programs

Education record

Bachelor'S Degree, Public Service And Administration In Agriculture & Journalism And Mass Communications

Activities and Societies: Alpha Zeta, VEISHEA Marketing Committee, VEISHEA Security Committee, Rodeo Club, Collegiate FFAGraduated with a.