Creative content writer and editor specializing in bringing client ideas and concepts to life with clarity and focus. Experience spanning campaign strategy, content writing, consumer education, and design direction. I provide services for:- Proofreading (errors, typography, and formatting/review in final proofs)- Content Editing (consistency, meaning, accuracy, style, and word choice)- Developmental Editing (content support with comprehensive author queries and collaboration)- Content Writing (blogs, one sheets, and supporting web and marketing collateral)- Presentation Design (formatting, style sheets, layout, pagination, file combining, PDF output)- Instructional Content (user guides, manuals, training content development and revision)

- Develop marketing and product positioning strategies to optimize lead nurture and acquisition- Lead marketing initiatives and campaign execution in line with strategies - Oversee client-facing projects for enterprise accounts including implementation and onboarding services- Manage vendor and event relationships, planning, and budgeting- Monitor customer feedback and trends to align with current and future product strategy- Participate in stakeholder meetings to assist with product development, rollout, and communication- Collaborate on roadmapping and planning to ensure alignment with marketing messaging, documentation, customer communication, and partnerships- Analyze campaign successes with reporting and KPIs- Determine messaging for corporate and product positioning - Manage direct staff and teams to ensure productive customer experiences- Continue to oversee all marketing and customer success initiatives while growing reach and collaboration with sales and professional services teams

- Oversee all marketing and customer success initiatives- Direct lead generation and nurture programs for customer acquisition and retention- Participate in product strategy, road map sessions, and corporate planning - Coordinate all tradeshow activities- Liaise with sales teams to improve data flow and close the gap on leads and opportunities in pipeline- Ensure marketing automation processes are seamless with Salesforce for prospect/customer touch points- Design training and systems documentation materials across all products in written, video, and live presentation formats- Write copy for branding, marketing collateral, presentations, and product documentation- Manage a team to execute on marketing, sales, and customer success goals in line with corporate and product strategy- Guide Customer Success campaigns and engagement with team members while building infrastructure to support milestones- Conduct and consult on account reviews, QBRs, implementations, software deployment and redeployment, and client management to decrease churn and generate opportunities for upsell/cross-sell- Collaborate with development and product strategy in an Agile and SCRUM environment to understand sprint cycles, communicate product impact to leads/customers, generate supporting materials and documents including knowledge base and user guides, and provide QA and testing support as needed

- Oversee all corporate and product marketing initiatives- Implement lead generation and nurturing programs for customer acquisition and retention- Coordinate all tradeshow activities- Liase with sales teams to improve data flow and close the gap on leads and opportunties in pipeline- Rework marketing automation processes to integrate more tightly with Salesforce and provide a higher ROI- Write messaging for use in marketing campaigns, presentations, and product documentation- Partner with outside organizations to nurture channel and referral marketing- Manage a team to execute on marketing and sales operations projects in line with corporate branding and business goals

- Plan and execute integrated campaigns for partners, prospects, and customers - Work with management to plan, promote, and execute events including trade shows, user conferences, and webinars- Design and write marketing literature, email campaigns, presentations, and sales support materials including case studies, flyers, and scripts- Manage and create corporate website and social media content - Manage and optimize CRM processes and workflows for list management and reporting- Define segmentation of customer and prospect data to guide campaign strategy, nurturing campaigns and marketing tactics- Document system functionality, write user guides, and create instructional videos

- Copywriting and editing an assortment of collateral including scripts, email copy, and content outlines.- Focused on physician education and pharma promotional materials to HCP audiences.

- Managed all corporate marketing initiatives by planning, developing, and implementing lead generation and nurturing programs- Coordinate all event and tradeshow promotions- Report on campaign effectiveness - Implement processes for managing disparate marketing automation and CRM systems for seamless reporting and prospect to customer workflow- Craft messaging for use in integrated marketing campaigns- Oversee a marketing team and coordinate with shared services to facilitate the creation, design, development, and dissemination of marketing collateral and campaign content

Providing content and editorial services to a range of clients to support marketing and corporate communications goals.

Multi-faceted writing responsibilities including training guides and curricula, user manuals, release notes, presentations, knowledge base, social media, email campaigns, eLearning scripts, style guides, RFPs, and sales proposals.

Comprehensive marketing strategy including demand generation campaigns, lead qualification, email campaigns leveraging automation tools, and SEM analysis. Content development including websites, landing pages, blogs, emails, press releases, and sales collateral.

- Oversee the physician recruitment plans for over 50 live and print/enduring CME activities in a calendar year.- Manage a team of graphic designers for in-house development of marketing/recruitment materials and layout of all published supplements.- Conduct research and writing for recruitment plans and budgets for RFG/RFP.- Engage in numerous types of media and venues for recruitment, including exhibit booths, direct mail, print, e-mail, and telemarketing.- Report directly to the COO and work with other department heads to coordinate efforts throughout the company.- Write creative recruitment briefs and proposals.

- Write media announcements and web features- Edit/proofread clinical news reports, company newsletters, and contract announcements

- Manage, develop, and edit/proofread all content for company website- Edit/proofread the company’s marketing materials- Write and edit/proofread all public relations materials and grant funding proposals