Jill Mclain Email & Phone Number

Petoskey, MI, US

Vers-chez-les-Blanc, Vaud, CH

• Managed social strategy, execution, and monthly reporting for BOOST Nutrition, Carnation Breakfast Essentials, Osteo Bi-Flex, GARD, Compleat, Peptamen, Alfamino, and Extensive HA. Analysed data to create brand.
• Developed and managed two Social Media Specialists, optimizing the speed of content creation and quality of content. Supported and guided team through organizational shifts, prompting team visibility, morale, and.
• Developed and launched a Social Media Framework and Playbook that mapped content pillars to brand imperatives and consumer insights. This body of work was adopted across all Nestle Health Science brands.
• Collaborated with brand teams, legal & regulatory teams, paid media teams, integrated communication teams, agencies, and social leadership to deliver best-in-class social media support to all managed brands.

Vers-chez-les-Blanc, Vaud, CH

• Led the design, development, and launch of the BOOST Nutrition Loyalty Program, aimed at building brand love, loyalty, and average order value on the DTC site. Initial results showed an increase in AOV, an improvement.
• Leveraged influencers and digital creators to amplify breakthrough messaging for Carnation Breakfast Essentials. Guided agency partners to develop 200+ influencer assets that were on-brand, on-message, and performant.
• Supported brands through top-of-funnel digital activations. This included landing page development, social media strategy, and the optimization of internal digital processes.

Grand Rapids, MI, US

• Crafted and managed X-Rite’s digital program roadmap aimed at improving SEO, on-site conversion, and customer experience.
• Managed X-Rite’s digital development roadmap, focused on the implementation / deployment of website enhancements.
• Interviewed, hired, onboarded, and managed six digital marketing contractors and specialists from around the globe.
• Crafted, launched, and sustained the use of a region-based SEO playbook (NA, EMEA, NAPAC, SAPAC, & LATAM). Leveraged playbook to improve content relevance, resulting in an increased number of keywords on page 1 of.
• Managed X-Rite’s global paid search programs (NA, EMEA, NAPAC, SAPAC, & LATAM). Worked with regional digital teams to ensure that region-based goals, budget, and strategic initiatives were met.

Grand Rapids, MI, US

• Identified, optimized, and monitored SEO performance for XRITE.COM in both North America and EMEA.
• Managed X-Rite’s digital marketing contractors, ensuring that content requests were published to XRITE.COM on time and on-budget.
• Crafted, scheduled, and published social content on X-Rite’s Facebook, LinkedIn, and Twitter accounts. Analysed and reported on social impact (referral traffic, customer engagement, etc.).
• Led the X-Rite Engagement Committee, aimed at cross-functional / cross-department employee engagement.

Grand Rapids, MI, US

• Led and managed UX & CMS development projects on XRITE.COM.
• Coordinated X-Rite PPC and SEO program activities (*new campaigns, new ad groups, updated ad copy, etc.), in addition to managing X-Rite global agency partner.
• Managed the DOMO analytics platform, updating datasets and dashboards to provide digital and traditional marketing with high-level and granular views of real-time marketing impact

Grand Rapids, MI, US

Edina, Minnesota, US

Rockford, MI, US

• Developed, executed, and analyzed six campaigns utilizing Offer Pop that increased Facebook following by 13%, Twitter by 12%, and Pinterest by 13%
• Doubled Instagram following through unpaid, organic growth
• Managed and created platform- appropriate content for all Hush Puppies social media channels
• Collaborated with an external PR agency to create a consistent and on-brand social presence
• Collaborated with an external marketing agency to develop a Facebook quiz that appeals to the target demographic and encourages social engagement
• Initiated relationships with external social media companies like Blend and Polyvore to increase brand visibility and organic growth

Rockford, MI, US

• Created and executed social media strategies anchored by planned on-campus events, increasing user engagement by as much as 9,471.9% per week
• Introduced over 500 college students to Cat Footwear brand, increasing brand awareness to target demographic
• Collaborated with corporate brand manager to determine the allocation of a $3,000 budget
• Partnered with SHEI Magazine’s finance, PR, and fashion editing teams to create a 6 page spread featuring CAT Footwear, increasing on campus brand visibility
• Experience with Facebook Insights, Twitter, and Instagram social media sites

Rockford, MI, US

• Created web navigation recommendations to enhance consumer experience on hushpuppies.com
• Collaborated with sales representatives to provide retailers with individual support
• Edited both the U.S. Hush Puppies and U.S. Hush Puppies Soft Style Buyers Guide for retailer, sales representative, and inter-company use
• Created stockroom posters for Macy’s and Belk for use in over 200 stores
• Created postcards for trade shows and updated Hush Puppies information/news
• Created a monthly newsletter send to DSW informing individual stores about top sellers, highlighted success stories, trends, and PR hits

• Grand Rapids Sailing School Association
• Sailing Instructor (Summers 2009, 2010, 2011, 2012)
• Successfully instructed over 300 students

Grand Rapids, Michigan, US

• Digital Marketing and Consumer Care Intern at BISSELL World Headquarters- Summer of 2012
• Team member and leader of the creation/execution of over 100 FAQs
• Created photo galleries of both parts and finished products on bissell.com
• Created web navigation recommendations to enhance consumer experience on bissell.com
• Experience with programs such as Astute, Omniture, and ForeSee
• Creation and remodeling of product matrices

Fort Lauderdale, Florida, US

• West Marine
• Sales Associate (Summer 2012)
• Interacted with over 30 customers per day

• Elementary Education (Kindergarden) Intern- Summer of 2012
• Teacher’s assistant from May-June
• Led the groups of students through the morning routine (first 50 minutes of class)