Launched Pharmacy Profiles (subsidiary of the American Pharmacists Association), the nation’s first single-source repository of the nation’s pharmacists, designed to advance the role of pharmacists by aggregating and verifying pharmacists' professional credentials. As a founding member, I was instrumental to the vision, strategy, product development, launch, branding, and operations of the service.

I help companies discern, distill, and communicate their value to the marketplace. I solve marketing, communication and business challenges from messaging to collateral to product strategy. If you have a great story but others don’t know it, I can help! I have a knack for refining messaging so that your target audience not only understands what you do but can’t live without you. I tend to focus on start-up and early stage companies in the technology and health care spaces, but I am open to marketing and business challenges wherever they may be. Sample work:• Created business plan and investor materials for new health care start-up• Developed product launch strategy including messaging, collateral, direct marketing, and website• Re-branded dermatology practice (messaging, visual identity, web/social media, collateral)• Implemented marketing campaign to introduce novel mobile dermatology concept• Led marketing for start-up• Managed continuing education programs for medical association and other CE providers• Drafted plan and processes for customer-facing team to ensure consistent service and scalability• Developed user stories and product requirements for consumer technology product

RxEngage Partners specializes in engaging the retail pharmacy channel for the mutual benefit of our clients and pharmacies. We help our clients bring products and services to and through the pharmacy channel. Our team provides strategic consulting and advisory services, including strategic planning and positioning, channel development, business development and partnerships, and go-to-market planning. In addition, we provide on-the-ground implementation services to increase your success and growth with the retail pharmacy channel.Highlight: Launched Pharmacy Profiles (subsidiary of the American Pharmacists Association), the nation’s first single-source repository of the nation’s pharmacists.

I was a founding member and executive team lead in marketing, planning and strategy for RxAlly, a health care services start-up that brought together an alliance of 22,000 pharmacies dedicated to helping patients achieve better health through personalized pharmacist care. While at RxAlly, I thoroughly enjoyed being a “creator” as I helped shape the company from vision to reality including:• Creating the company brand (positioning, messaging, visual identity, web presence)• Building the marketing and communications function from the ground up• Collaborating with product management to launch several products• Leading strategic planning• Developing multi-faceted strategy for pharmacy network engagement and payer lead generation

As a consultant, I brought my expertise to technology and health care companies as I helped them tackle their biggest challenges around growth in new geographic markets and new targets. Work included:• Market assessment including data analysis, qualitative and quantitative research• Market test in multiple cities to assess the opportunity to expand into the consumer market• Development of an international expansion plan

At VeriSign, I was promoted multiple times to become the leader of global marketing for their largest business unit ($600M) that managed the global infrastructure and registry services for .com, .net, .tv and other domain names as well as offered value added services and Internet threat mitigation services. Leveraging a mix of thought leadership, branding, advertising, promotion, market research, events and other programs, I was instrumental in growing the business unit from 32M domain names to almost 100M in six years. This growth was driven by a “test and learn” strategy whereby I implemented multiple programs and continually refined to optimize results. As a result, I was honored with VeriSign's top award for an innovative program that drove record cash sales.Launched a geographic expansion program into Latin America to establish distribution network, customer awareness and adoption. Due to its success, the program was expanded to China, India and Europe.Developed and managed go-to-market strategy, including market research, collateral, lead generation, demos, and positioning; supported RFP responses.Beyond my marketing function, tapped to lead a cross-functional team to research and identify new line of business to expand revenue. As a result, VeriSign launched new business unit and M&A strategy.

As a key member of the new business incubator group tasked with the development and marketing of new products, I assessed market viability for products, developed and implemented business processes, created financial models, conducted market research, launched beta products and directed marketing including sales tools, branding, and sales incentive plans.

Wingspanbank.com was the first online-only bank. It was operated as independent subsidiary of Bank One. As a product manager, I managed the loan category including credit cards, home equity loans and mortgages. I analyzed competitors’ positioning, forecasted accounts, recommended pricing, managed multi-million dollar budget, created marketing plans, as well as investigated and resolved systems and operational issues. I cut my analytical and consumer marketing teeth at Wingspan where I developed, tracked and refined multiple marketing and PR campaigns including large scale direct mail (4.2 million prospects), radio, print and online advertising.

What an honor and thrill to work at the Alumni Association of my alma mater! While at the Alumni Association, I directed several programs including the Parents Program (fund development effort among parents of University students), Membership and the Young Alumni Council. I am particularly proud of my role in leading the creation of Young Alumni Council which was formed to advocate for young alumni issues. I directed member selection, structure and goal formation for the inaugural Council and as a result, charted a new course for young alumni engagement.

Instructed Japanese high school students in English and Western Culture.