Building the newly formed Client Centricity program in Operational Excellence in Strategic Enablement with a focus on driving loyalty and elevating the client experience for Personal Investor clients.

Leading Marketing Strategy for Retail Investors driving loyalty and retention

Leading the strategic development and tactical execution of key marketing initiatives to grow the defined benefit pension advisory business in the Institutional Investments group, by implementing a data-driven and omnichannel approach.

Developed a comprehensive marketing strategy to grow the Lincoln brand and drive loyalty by enhancing the customer experience in the luxury market. Concentrated on the execution of digital marketing initiatives and transformation of customer insights into change management strategies geared at improving the customer retail sales experience - with a goal of driving consumer engagement and improving Brand Equity & Awareness performance (BEAT) .

Developed strategic marketing initiatives, aimed to revitalize the Lincoln Ownership experience. Utilizing my extensive experience in both sales and service operations, my goal is to elevate the client experience and drive loyalty through multiple ownership and service initiatives in the luxury automotive market. Launched and operationalized the go-to-market strategy for the new industry-exclusive Lincoln Pickup and Delivery brand initiative in 2016, achieving consistent monthly growth and finishing the year with the highest volume in the nation.

As a business consultant for Ford Motor Company in the Marketing, Sales and Service Division, my role was to evaluate segmentation and positioning to identify gaps and recommend strategic direction that leverages the marketing mix elements and attracts new customers.Integrated innovative technology tools in dealerships that optimize revenue, productivity and capacity, resulting in $50 million in part sales. Interpreted digital consumer behavior and enhance Customer Relationship Management campaign to align pricing and promotion strategies that increased regional service response rate by 12%. Additionally, I serve as subject matter expert and train colleagues on the CRM platform.Increased Customer Satisfaction Index 6 percentage points over prior year by transforming customer insights into strategy recommendations and identifying root causes of dissatisfaction.Performed data-driven analysis of process gaps and opportunity assessments to increase retail sales and traffic, recognized nationally as winner of the “Business Driver Award” for achievements.

Directed the wholesale distribution of vehicles. Formulated forecasting and inventory planning strategy to support marketing programs, achieving 100% of regional wholesale objective.Managed Product Launch communication among cross-functional partners to regionally launch the Ford Fiesta, campaign rested on social media and dealership grassroots marketing efforts. Developed internal and dealer channel communications and sales strategies, increasing regional sales and profitability.

Provided clients with strategic direction to meet market demand and maximize profitability by aligning the marketing strategy with the brand strategy. Performed sales, share, inventory and financial performance analyses to identify growth opportunities. Recognized nationally as multiple award winner of the "Elite Achiever of the Year.”Assessed competitive intelligence, industry trends and economic changes to recommend targeted marketing strategy, achieving increases in market share, sales and profits.Negotiated inventory quantities to assure sufficient availability needed to achieve sales goals by using a data-driven approach to justify sales position. Attained 111% of wholesale objective, ranking #1 in NY Region.

Managed franchising activities for the dealership network in the New York Region, evaluated potential dealer candidates, analyzed and monitored the region's financial performance.