Jill Pimentel Medeiros Email and Phone Number
Jill of all Trades and creative marketing leader with 13 years of brand marketing and strategic marketing experience.I take big ideas and distill them into actionable marketing strategies to drive brand growth, build and develop high-performing and passionate teams, operationalize processes to increase efficiencies, and produce omni-channel marketing and communications initiatives. I’m a collaborator, whether that’s when I’m working cross-functionally with sales, IT, or analytics teams within the company or when I’m leading agency and partner relations to craft branded content, drive growth, and ensure a strategic and cohesive approach to our brands’ marketing efforts.SKILLSStrategic planning • Brand development • Brand strategy + positioning • Website management • Customer acquisition • Retention + loyalty • Team leadership • Performance analysis + attribution • Partnerships + collaborations • Budget managementJUST FOR FUNWhen I’m not figuring out how to masterfully craft my LinkedIn summary with all these fun details, I am tapping into my Azorean roots and learning Portuguese, exploring the nooks and crannies of the U.S.A. (40 out of 50 states visited as of 2024!), or spending all remaining minutes of the day with my 12-year-old Black Golden Retriever, Bentley.
Trupanion
View- Website:
- trupanion.com
- Employees:
- 1032
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Senior Marketing Manager | Phi Direct And Furkin Pet InsuranceTrupanionPortsmouth, Nh, Us
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Marketing Manager | Phi Direct & Furkin Pet InsuranceTrupanion Jun 2023 - PresentSeattle, Washington, UsI lead the marketing team for two start-up brands in the Trupanion portfolio, PHI Direct and Furkin.• Develop annual marketing plan to meet lead, conversion, and retention goals for two distinct brands• Lead, build, and develop integrated marketing strategy throughout complete customer lifecycle including: demand generation, email and SMS marketing lead and member nurture campaigns, paid social advertising, marketing communications, product marketing, and brand messaging. • Build marketing tech stack and constantly maintain CMS, reporting, data maintenance, deliverability, testing and QA’ing for all email templates and updates across multiple platformsAs marketing lead for these brands, I oversee:• Marketing operations• Acquisition and growth marketing• Paid media and performance marketing• SEO and content marketing• Lifecycle marketing• Product marketing• Brand development and strategy• Organic social media• Retention and loyalty• Policyholder communications
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Digital Community Manager | Phi Direct & Furkin Pet InsuranceTrupanion Jan 2021 - Jun 2023Seattle, Washington, UsTeam member #2 💜 💚Launched PHI Direct Pet Health Insurance July 2021Launched Furkin Pet Insurance August 2021Trupanion is an international pet insurance company on a mission to help loving, responsible pet owners budget and care for their pets. Ranked America’s #1 Medical Insurance for Pets chosen by Vets in 2022.
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Marketing ManagerFurkin Pet Insurance Jan 2021 - PresentNorth Vancouver, Bc, CaLead marketing team responsible for leads, conversion, and retention for both Furkin and PHI Direct. Launched the brands in July/August 2021. -
Marketing ManagerPhi Direct Jan 2021 - PresentNorth Vancouver, Bc, CaLead marketing team responsible for leads, conversion, and retention for both Furkin and PHI Direct. Launched the brands in July/August 2021. -
Marketing Consultant | Social Media And Community Engagement (Pro Unlimited)Liberty Mutual Insurance Feb 2019 - Jan 2021Boston, Ma, Us -
Head Of Marketing CommunicationsThe Trade Risk Jan 2017 - Jan 2021Us -
Recruitment Marketing Consultant | Communication Leadership Graduate ProgramUniversity Of Washington Jun 2018 - Feb 2019Seattle, Wa, Us -
Assistant Director | Buerk Center For Entrepreneurship, Michael G. Foster School Of BusinessUniversity Of Washington Sep 2017 - Jun 2018Seattle, Wa, Us
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Community Outreach Program Manager | Undergraduate Programs, Michael G. Foster School Of BusinessUniversity Of Washington Jan 2016 - Sep 2017Seattle, Wa, UsI build and foster community, and recruit the best and brightest to the Foster School of Business Undergraduate Program. I lead two core projects in addition to the dozens of events I manage each quarter.I architected and launched the Foster Young Women's Leadership Summit in Summer 2016, a three-day intensive residential program for high schoolers to explore the quantitative areas of business (finance, operations management, information systems), which has continued to grow in interest and impact.As a way to enhance our recruitment efforts and share the stories of our student body, I created and developed the Undergraduate Programs Office/Undergraduate Diversity Services Creative Team in October of 2016. I manage three video and marketing interns who capture and share the stories of the historically underrepresented students at Foster. In May 2017, we soft launched Fearlessly Foster, a collection of video, photo, and written first-person stories of University of Washington students already admitted in the business school or seeking admission. Not all paths are straight, and here students can share their unique perspectives.
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Marketing And Communications Manager | Center For Careers And Life After BrownBrown University Aug 2013 - Dec 2015Providence, Rhode Island, UsI serve as the hub of the office, collaborating with 13 staff members on three different teams to execute 100+ events through the academic and non-academic year. I develop strategic marketing plans for print and digital communications and marketing collateral in print and digital forms.I analyze metrics as it relates to various social media channels, email communications, video content, and web traffic and develop strategies to effect change and increase our reach.I built out the marketing team in order to create meaningful content to engage with our audiences and supervise two video interns, one events intern, and one social media and marketing intern. -
National Teaching Fellow | Community Outreach, Marketing, And Public Relations LeadCitizen Schools 2011 - 2013Boston, Ma, UsLed volunteer and student recruitment, community outreach, staff training, marketing and communications, and public relations.Developed a new student recruitment strategy that led team to surpass recruitment goals by filming, producing, and editing a student recruitment video that showcased "a day in the life" at Citizen Schools.Organized the semi-annual event showcasing student work. Managed event logistics, student scheduling, and delegation of tasks to other members of the team. Wrote press releases and garnered local media attention.Redeveloped a more enhanced tracking system for volunteer outreach leading to the recruitment of 106 adult volunteers to teach apprenticeships (10-week, hands-on learning projects for students).Coached 9 Teaching Associates in instruction and apprenticeship support through a system of observations, feedback, and weekly group sessions to ensure high-quality programming and growth in student mastery.
Jill Pimentel Medeiros Skills
Jill Pimentel Medeiros Education Details
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University Of WashingtonCommunication (Communities And Networks) -
University Of Massachusetts AmherstInvestments
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Isenberg School Of Management, Umass AmherstFinance
Frequently Asked Questions about Jill Pimentel Medeiros
What company does Jill Pimentel Medeiros work for?
Jill Pimentel Medeiros works for Trupanion
What is Jill Pimentel Medeiros's role at the current company?
Jill Pimentel Medeiros's current role is Senior Marketing Manager | PHI Direct and Furkin Pet Insurance.
What schools did Jill Pimentel Medeiros attend?
Jill Pimentel Medeiros attended University Of Washington, University Of Massachusetts Amherst, Isenberg School Of Management, Umass Amherst.
What skills is Jill Pimentel Medeiros known for?
Jill Pimentel Medeiros has skills like Community Outreach, Public Speaking, Leadership, Event Planning, Social Media Marketing, Marketing Communications, Data Analysis, Project Management, Strategic Communications, Nonprofits, Higher Education, Digital Marketing.
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