Jill Wotherspoon (Ferguson) Email & Phone Number

Grantham, Gb

I led a high-performance team of nine marketers in the UK & Ireland. We focused on securing, retaining, and expanding a customer base of over 6,000 B2B clients, including major brands like M&S. I developed marketing strategies aligned with our company's vision and market dynamics to ensure commercial success. As a leader, I fostered a motivated, high-performing team marked by enthusiasm and determination. We constantly sought innovative methods and marketing tools, and I personally contributed to copywriting, brand management, and digital marketing. Through ownership changes, mergers, leadership shifts, and the global pandemic, I guided our marketing function with resilience.Key projects accomplished-o Digital Transformation - launched new lead generation website and hit annual target of 2000 B2B leads with 9% conversion rateo Brand Conception and Launch: Peak & Wild Sustainable Coffee - Revived faltering product line with strategic branding to achieve impressive sales growth and key account uptake - Earned Glasgow Green Champion Award, preserved 1,000 hectares of Scottish Rainforest and supported 2500 John Muir Awardso Corporate Rebrand Matthew Algie - Led brand value reset and executed comprehensive asset rollout during lockdown.- Assumed responsibility for extensive corporate and employee communications alongside managing digital toolkits.- Secured victory with submission for Allegra European Coffee Roaster of Year Award

Gb

I established and managed a marketing consultancy focusing on premium brands. I worked closely with various stakeholders to craft and execute impactful marketing strategies. I led a small team, encouraging collaboration and ensuring timely, high-quality project completion. I crafted compelling client and stakeholder presentations, effectively communicating project updates, outcomes, and proposals.Key accomplishments:· Secured press office coverage in broadsheets, weekend supplements, and consumer magazines.· Orchestrated events for press, consumers, and B2B audiences.· Managed brands, encompassing strategic planning, positioning, and asset management.· Created content, spanning copy, photography, and creative elements for both digital and print assets.

I oversaw the marketing of a German premium consumer electronics brand, substantially growing revenues and awareness in the UK & Ireland. I appointed a PR agency early on to highlight our brand's unique selling points and boost demand. I adapted the messaging to resonate strongly with the UK audience. For six years, I analysed market trends to develop effective growth strategies. I ensured that all our marketing activities reflected our brand's high standards, including a multi-million-pound POS and shop-in-shop expansion.Key accomplishments:· Pioneered rapid growth of Loewe televisions in the UK, culminating in distribution subsidiary and international acquisition.· Leveraged insights for impactful annual marketing plans, effectively managing substantial marketing budgets· Orchestrated high-end B2B events, encompassing trade shows, roadshows and regular factory visits to Germany.· Oversaw production of top-quality brochures, promotional materials, and point-of-sale materials.· Appointed PR and media agency, resulting in media coverage being recognised as international best practice.· Managed B2C and B2B campaigns, utilising direct mail, print and digital media.· Successfully managed multi-million-pound premium retail furniture roll-out.· Promoted large, branded concession in Harrods