Jill Hocking Email & Phone Number

Shape and deliver effective marketing and engagement activity to a variety of different audiences in a way that ensures Oxfam GB achieves specific public engagement objectives, in-line with the public engagement strategy and plan.Comms lead in an emergency appeal.Manage multi-disciplinary project groups and teams to develop and deliver marketing plans.Manage Marketing Executives.

My role is to ensure that Oxfam’s approach to public engagement is integrated across teams and channels and is irresistibly engaging so that the public are clear on Oxfam’s priorities and brand message.I deliver this by working with commissioning and delivery teams to develop and deliverstrategically planned communications moments. To provide communications consultancy across Oxfam public engagement teams and external agencies, and develop, plan and deliver integrated public engagement campaigns and appeals for maximum impact.Visited our programme in Sierra Leone to learn more about our direct impact on the ground.

Oxford, United Kingdom

This role is twofold - firstly, managing public engagement campaigns for the 650-strong shop network to encourage the public to shop, donate and volunteer with us. Secondly, supporting wider Oxfam moments through the shop network, including International Women's Day, Stand As One and many other branded intiatives. Involves creating integrated communications through working with the PR, social media, digital acquisition, design, film & photography, email teams and many more internal and external stakeholders.

Oxford

General project management of a range of activity involving the network (650 shops). Examples include coordinating a global launch of an exclusive vinyl single with the band Editors, organising a volunteering drive partnership with BBC Radio 1 and 1Xtra and supporting a rebrand campaign of the Oxfam Online Shop including a photoshoot/Youtube trailer/print & digital ads.The role also involves line management of up to 3 interns; developing their skills and confidence, across a wide range of digital and promotional projects. Through from setting objectives to performance reviews, the goal is to build towards a successful job application.Finally, I run the national social media account for the network: @OxfamFashion Twitter (11.6k followers). I also run the Oxfam Fashion Blog, coordinating a group of bloggers with compelling and relevant content. This digital activity is geared towards ensuring Oxfam is known for its fashionable clothing and is a hub of all creative ideas for altering and personalising clothes.

Sizzling Pubs, O'Neill's, Crown Carveries and Oak Tree (Unbranded) Pubs is a collection of just over 400 suburban and high street pubs operating in the value sector. During the year, we were working hard in the team to amalgamate multiple drinks and food ranges, as well as overall strategic thinking around pricing, agency relationships and brand positioning.Heavily project orientated, examples include:* Managing a "Sparkle" refresh package for 68 pubs targeted at £2k p/w uplift* Creating and implementing a Freshers proposition incl. £32k negotiated supplier support* Developing a local marketing plan for the pub network* Assisting in the introduction of a breakfast offer across the estate* Just prior to leaving this role, I was investigating app development for our 20% football discount and creating a multi-channel plan for brand re-launch of this offer. I also organised and ran Sales Development Forums between Operators and Marketing to best evaluate past activity, and gain insight into potential implications of future activity.

Birmingham, United Kingdom

The Corporate Graduate Scheme enables skill development and experience over a variety of placements with the UK's top pub company.My first placement was with Sizzling pubs, Oak Tree pubs and Crown Carveries within their brand marketing department. I was in charge of a drinks trial for all categories that I placed into 46 sites for intended roll-out to 415 sites.My second placement was looking into the digital aspects of our brands, migrating content from one web platform to another for Harvester, Miller & Carter and Castle pubs to capitalise on responsive platforms with mobile-optimised content. Alongside these placements, I also took on the roles of Team Leader of a company-wide Risk Project, Project Manager of the Marketing Awards and Editor of the Marketing Newsletter that was distributed quarterly to the department, and overall company, to share great campaigns and individual achievements.

University Of Warwick

One of two Ambassadors for the University, it was our role to bring the excitement and unique opportunities associated with London 2012 to the students of Warwick University and local community.We secured a visit from the Olympic Torch in October 2011, and are one of the few universities to have achieved Gold Accreditation.

Newcastle Upon Tyne, United Kingdom

Through community ties, I have been a volunteer at NCC for several years.In a Marketing capacity, I have taken part in several developments, including:* Visiting local businesses to raise sponsorship for the annual Real Ale Festival, totally £7000 in our first year.* Assisting in a re-branding of the club to a family focus, including the new 'Junior Wasps' logo and theme to promote cricket amongst a younger age group.* Assisting the entry into social media and training Management how to update their Facebook and Twitter accounts.* In November 2013, I was asked to go with a team to collect our 'Marketing Club of the Year' Award at the Club Mirror Awards.

Lead a team of 20 pupils who made over £2000 revenue (£1200 profit) in just one year, won Best Overall Company in the North-East.

Bachelor Of Science, Business Management, 2.1

Education record