Jill Mcmillen Karp Email & Phone Number

Strategic marketing lead for top NSP and Distribution partners. Collaborate with sales and product teams to create marketing strategies and programs to grow Targus product categories in the channel. Manage and execute marketing programs between key accounts and Targus teams. Determine and maintain event plan and materials for channel activities. Develop.

Led 8-person account management and field marketing team with $8.4M marketing and co-op spend. Responsible for setting marketing direction and strategy for Microsoft, Networking and Security and Data Capture Point of Sale Business Units at Ingram Micro. Successfully managed overall marketing revenue and profitability of assigned manufacture lines by.

• Marketing Manager for Microsoft, other software and peripheral product lines. Managed all manufacture marketing programs and relationships between Agency Ingram Micro and manufacture business, sales and marketing.
• Managed on average over $6M in Microsoft marketing budget per year while ensuring a maximum return on marketing investment, profitability and revenue growth.
• Successfully launched Microsoft Refresh products through a comprehensive marketing plan that included partner & end-user recruitment, enablement, targeted incentives, digital marketing, lead management services, and.
• Created marketing accounting process to enable team to reconcile past marketing budgets which resulted in an overall saving of $900K.
• Developed and directed integrated marketing communication plans around rebranding of Microsoft and Ingram Micro and the creation of M1 sales engagement program which resulted in over $650K in incremental revenue.
• Planned and executed event strategy at over 30 industry tradeshows and events. Analyzed ROI from each event and created strategic follow-up marketing plans which resulted in 500 new partners.

• Monitored and drove marketing revenue goals, expenses and profit margins for McAfee, Intel, Targus & key mobile wireless vendors.
• Created and implemented marketing plans for Intel targeting new SMB segments which resulted in over $2M incremental sales.
• Developed Mobile Wireless new vendor launch program which resulted in $1M incremental marketing revenue.
• Drove recruitment behaviors of new McAfee resellers. Defined and determined specific business recruitment goals for SMB sales segment. Developed McAfee Reseller Alaska incentive contest that targeted new resellers.
• Created and executed Ingram Micro Network Connections program, which generated over $100K in profit.

• Developed and implemented strategic marketing plans targeting specific channel segments which resulted in over $1.5M in marketing revenue.
• Measured ROI for all marketing activities and course corrected where necessary.
• Worked with Marketing Communications to create ads, direct mailers and other collateral to align with vendor communication plans.
• Participated in company task forces and committees to improve department processes and efficiencies.