In 2009, I founded my own consultancy to help healthcare clients conceptualize and implement strategic communications to help drive their business. I also serve as a senior resource to support client teams with tools and advice to execute plans, raise the profile of their company, products and leaders and successfully navigate potentially damaging situations for their brands. Current and past clients include Bristol Myers Squibb, Coloplast, GN Hearing, GSK Vaccines, Janssen, Johnson &… Show more In 2009, I founded my own consultancy to help healthcare clients conceptualize and implement strategic communications to help drive their business. I also serve as a senior resource to support client teams with tools and advice to execute plans, raise the profile of their company, products and leaders and successfully navigate potentially damaging situations for their brands. Current and past clients include Bristol Myers Squibb, Coloplast, GN Hearing, GSK Vaccines, Janssen, Johnson & Johnson, LEO Pharma, Roche, Shire, Takeda and UNION Therapeutics.In 2021, we were awarded with a Gazelle Diploma from Børsen, the leading financial newspaper in Denmark, which is granted to companies based in Denmark that meet positive growth criteria over a designated timeframe. Show less

After winning the annual travel writing contest of Hong Kong's most widely circulated parenting magazine, I contributed nine additional full-length feature articles about various parenting topics until relocating back to Europe.

After taking over the business coming out of SARS, I strengthened staff skills and job satisfaction to drive organic growth and business development and created opportunities for staff to get closer to the business to strengthen the firm's strategic counsel for clients. I hired new senior talent to lead the Corporate / Financial / Healthcare / Technology practices to drive growth. I also created the Weber Shandwick Student Academy and an annual pro bono program for the Hong Kong office… Show more After taking over the business coming out of SARS, I strengthened staff skills and job satisfaction to drive organic growth and business development and created opportunities for staff to get closer to the business to strengthen the firm's strategic counsel for clients. I hired new senior talent to lead the Corporate / Financial / Healthcare / Technology practices to drive growth. I also created the Weber Shandwick Student Academy and an annual pro bono program for the Hong Kong office and worked with regional agency leadership to formalize an office exchange program to provide staff with more opportunities for cross-cultural exposure and learning.Two years after I joined, Weber Shandwick Hong Kong was named Consultancy of the Year at the Asia Pacific PR Awards. In addition to serving as managing director of Weber Shandwick Hong Kong, I served as regional managing director of Weber Shandwick's award-winning Asia Pacific Healthcare practice. Show less

Built an award-winning regional healthcare practice from scratch. Our main healthcare clients eventually included GlaxoSmithKline (GSK), Pfizer, AstraZeneca, Novartis and the International AIDS Society. Regional projects included strategic counsel, media audits, journalist education materials, consumer awareness campaigns, product launch tool kits, product news stories, clinical trial recruitment, media training, physician and patient advisory boards, issues & crisis management support and… Show more Built an award-winning regional healthcare practice from scratch. Our main healthcare clients eventually included GlaxoSmithKline (GSK), Pfizer, AstraZeneca, Novartis and the International AIDS Society. Regional projects included strategic counsel, media audits, journalist education materials, consumer awareness campaigns, product launch tool kits, product news stories, clinical trial recruitment, media training, physician and patient advisory boards, issues & crisis management support and client workshops (PR, public affairs, issues/crisis management and media training).I also commissioned and partnered with a leading market research firm to conceptualize, execute and promote the first regional patient survey in five Asian countries to evaluate how patients are accessing and using information to make choices about their health. This initiative won the Research Campaign of the Year award at the Asia Pacific PR Awards. Show less

As a board director of the healthcare practice at Ketchum London, I led both global and UK PR programs for Pfizer, Roche and Janssen (Johnson & Johnson). Assignments included a pan-European cholesterol awareness campaign with former Olympic champions Mark Spitz and Christopher Dean, multinational product launch communications and crisis management for a premium-priced breakthrough treatment for HIV, and media campaigns to support various National Institute for Clinical Excellence (NICE)… Show more As a board director of the healthcare practice at Ketchum London, I led both global and UK PR programs for Pfizer, Roche and Janssen (Johnson & Johnson). Assignments included a pan-European cholesterol awareness campaign with former Olympic champions Mark Spitz and Christopher Dean, multinational product launch communications and crisis management for a premium-priced breakthrough treatment for HIV, and media campaigns to support various National Institute for Clinical Excellence (NICE) appraisal decisions. Show less

Managed global brand launch communications for new products in diabetes, human growth hormone and women’s health. Developed product positioning and key messages, global promotional campaigns and launch packages for local market implementation. Developed intra- and internet product sites, managed media relations and international press conferences, opinion leader meetings, international congresses, and internal communications programs. Managed the first Danish DTC campaign for women’s… Show more Managed global brand launch communications for new products in diabetes, human growth hormone and women’s health. Developed product positioning and key messages, global promotional campaigns and launch packages for local market implementation. Developed intra- and internet product sites, managed media relations and international press conferences, opinion leader meetings, international congresses, and internal communications programs. Managed the first Danish DTC campaign for women’s healthcare and was responsible for agency selection, review and budgeting. I was also part of a small team that developed the company’s first centrally designed global product launch advertising & sales campaigns. Show less

I served on the US brand team for the largest selling GP product in Novartis’ U.S. portfolio, a cholesterol-reducing statin. Responsibilities included managing marketing needs of 1,200 sales representatives, including product strategies and messages, national opinion leader and regional speaker development programs, the publications plan, medical education programs, a patient adherence program, the co-marketing partnership with Hoechst Marion Roussel, a pilot DTC campaign and national… Show more I served on the US brand team for the largest selling GP product in Novartis’ U.S. portfolio, a cholesterol-reducing statin. Responsibilities included managing marketing needs of 1,200 sales representatives, including product strategies and messages, national opinion leader and regional speaker development programs, the publications plan, medical education programs, a patient adherence program, the co-marketing partnership with Hoechst Marion Roussel, a pilot DTC campaign and national managed health-care and federal market strategies.Before moving to the cardiovascular team, I served as a product manager for the headache/migraine portfolio, responsible for managing marketing needs for 400 sales representatives, including sales campaigns, medical inquiries, market research, legal and regulatory issues, external opinion leaders and agencies, and budgets and forecasts for the portfolio. Responsible for pre-launch activities of a new migraine agent, and represented the U.S. affiliate on international launch task force. Also solely responsible for managing communications for national product withdrawal of ergotamine agent which had been on the market for more than 50 years. Show less

Developed a business case for new anti-migraine drug and recommended a launch decision to the UK leadership team and the head of International Product Marketing in Basel. Analyzed the market and competitive environment and the legal, regulatory and medical landscape of the UK health-care system within the context of a potential launch. Evaluated potential product positioning concepts and strategies with migraine experts, GPs, pharmacists, nurses and patients and forecasted… Show more Developed a business case for new anti-migraine drug and recommended a launch decision to the UK leadership team and the head of International Product Marketing in Basel. Analyzed the market and competitive environment and the legal, regulatory and medical landscape of the UK health-care system within the context of a potential launch. Evaluated potential product positioning concepts and strategies with migraine experts, GPs, pharmacists, nurses and patients and forecasted potential sales and market shares based on various assumptions and scenarios. Show less

Managed product public relations for marketed medicines within cholesterol-reduction, organ transplantation, migraine, Parkinson’s disease and osteoporosis. Handled journalist inquiries and managed national press launch of cholesterol-reducing product which generated an unprecedented amount of media coverage for the company. Advised company headquarters in Basel and European affiliates of PR strategies for subsequent product launches.Managed four PR agencies including budgets.

Managed patient education programs and new product launches for Novartis and Bristol Myers Squibb, and a breast cancer awareness campaign for Glamour magazine and the National Cancer Institute with the actress, Christine Lahti. While at GCI, I also received a Special Service Award from the American Parkinson’s Disease Association for my work on a Novartis-sponsored national media campaign with Dr. Oliver Sacks to raise awareness of Parkinson’s disease.

I began my career at Burson-Marsteller in the corporate and healthcare practices, where I worked on national media campaigns for Genentech and Monsanto.