Jill Orum Email & Phone Number

Greater Chicago Area

Dig Insights is a tech-enabled insight and strategy consultancy that's on a mission to help insights teams answer the question, 'what next?'. Dig empowers its team of researchers, analysts, data scientists, and strategists with internally developed technology and proprietary analytical tools to unlock consumer opportunities for clients and help drive growth. We aim to identify growth opportunities and inspire bold new thinking. We bring together quantitative and qualitative research, advanced analytics and expertise in brand strategy to create clear direction for our clients. Reflecting these efforts, Dig has been recognized among the Top 20 Most Innovative Insights Firms globally in the GRIT Report for the last five years running.Upsiide is Dig’s proprietary SaaS research platform, purpose-built to help clients run research at each stage of the innovation lifecycle.

Greater Chicago Area

AspireUp is a strategic marketing, branding and innovation consulting firm that helps companies identify new avenues for growth. Projects focus on developing brand and marketing strategies, creating new products and services, and executing market research to understand markets and customer needs.

Greater Chicago Area

NorthPoint is a marketing strategy consultancy fueled by consumer and marketplace insights. We inform smart business decisions, drive business growth and add value to organizations through a combination of our consumer insights and marketing strategy leadership. We identify growth opportunities and help clients unlock new possibilities. We provide insight and guidance for a variety of business issues and needs, including: Brand & Marketing Strategy, Innovation & Growth Initiatives, and Interim / Fractional Insights Leadership.

Greater Chicago Area

Prophet is a global strategic brand and marketing consultancy with capabilities also in innovation, design, digital, and analytics. Led the firm’s Insights team globally, providing thought leadership across all practice areas and offers, and ensuring that the Insights work was integral to the way client engagements were informed and delivered.Introduced new research tools and capabilities to the firm and our clients, and expanded the team’s bandwidth and skill set. Heavily involved with business development efforts, as well as project delivery. Guided clients in identifying their core target, understanding the market landscape, developing growth strategies, defining their brand strategy and effective value propositions, and innovating around new products and services. Ensured these efforts were powered by actionable customer insights, research and analytics.

Greater Chicago Area

Built and led the Consumer Insights & Strategy team for PepsiCo’s Global Nutrition Group, focused on growing the company’s health and wellness portfolio, including global brands such as Quaker and Tropicana. Provided strategic guidance and prioritization for innovation efforts, ensuring they were well-grounded in relevant consumer insights. Deepened the team’s understanding of the global brand equities, leading to improved communications. Elevated the role of the function to be a strong strategic partner and deliver competitively advantaged consumer and marketplace insights to drive growth.

NuVista is a marketing strategy consulting firm identifying growth opportunities through an in-depth understanding of the competitive market landscape and how consumers choose and use products. I was the primary executive responsible for identifying and initiating consulting engagements. Created partnerships with senior leaders in client companies, and developed strategic recommendations to help grow their businesses. Designed and led new product ideation and marketing strategy training sessions.

Have held various Director level consumer insight positions including Strategy, Global Category Development, Multicultural, Strategic Alliances and Marketing Services

Held several CIM positions in the following groups: New Product Development, Meat Enhancements, Pizza Division, and Multicultural Marketing

Held various positions of increasing responsibility. Worked in multiple business units and a New Product Development group.

Mba, Marketing, Management & Organizational Behavior

Bba, Marketing And Management