I help brands lower acquisition costs by adding direct (publisher buys like newsletter, podcast, site sponsorship, content syndication) and programmatic (display, native, audio, connected TV) media to their marketing strategy.- Decreased CPL by 24% QoQ via display, webinar, podcast, newsletter, native, and content syndication buys for a SaaS client. Achieved a CPL that was half the cost of what they achieved on paid social and search.- Doubled inbound leads while keeping CPL costs flat in under three months via programmatic ads for an aviation client.- Brought in a lead via a newsletter buy that ended up being a $1M+ deal for a client in the nonprofit space. (I know marketing doesn't usually take credit for leads like this, but this one deserves merit!)- Decreased CPA 75% for an ecommerce client using display and native ads.(formerly Neat Digital)

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- Managed millions in ad spend for DigitalOcean and Micron Technology.- Decreased DigitalOcean's cost per conversion QOQ by 71%, 67%, 36%, and 37% for direct media while increasing conversions.- Planned direct (display, email newsletter, podcast) and programmatic buys.- Trafficked campaigns and optimized creatives in Google Campaign Manager (DCM)"Really appreciate Jill’s patience and flexibility through all of our changes we’ve thrown her way. She has been incredibly responsive and proactive. Jill’s hustle and relentless problem solving efforts did not go unnoticed."- Sam Coren, Senior User Acquisition Manager, DigitalOcean

- Grew number of retailers in 21 states from 50 to 96 in six months for e-commerce startup- Planned and executed paid Facebook, Instagram, Pinterest, and programmatic campaigns based on Shopify and Google Analytics data- Increased online sales by implementing on-site reviews, updating product photography, and implementing digital asset management system

- Launched the Prime Student brand ambassador program at Utah State University- Averaged 8% organic engagement on Twitter while posting regularly- Hosted 14 on-campus events to increase students' awareness of Prime Student benefits

- Created detailed proposal for a multimillion dollar project to help bank management decide whether or not to execute- Researched newest banking trends to maximize client retention and satisfaction- Hosted two qualitative focus groups of 15 people each to gain quantitative data and confirm research- Influenced changes for client on-boarding process, brick and mortar branch updates, ATM’s, online and mobile banking strategy

- Developed database in Excel to track customer feedback and examine purchase frequency- Contacted 400+ inactive customers to ask why they no longer order and inform them of promotions- Created competitor analysis including pricing, website, parts offered, and customer service and presented to senior management

- Sent promotional emails about statewide events using MailChimp- Organized member records and tracked local involvement using Excel- Assisted with event planning and hosting