Jill Patel Email & Phone Number

United States

Texas, United States

• Developed, launched, and optimized paid social media campaigns on Meta.• Recommended & implemented strategies to improve the organization's paid social media execution.• Utilized data analysis tools (Facebook Ads Insight, Google Analytics, Data Studio) to gain insights and identify areas for improvement.• Implemented A/B testing to improve ad copy and landing page experience resulting in increase in website traffic and conversion rate.• Reduced CPA through targeted audience segmentation and optimized spending.• Optimized Brain Health Week campaign, reaching 25% of the target audience with just 50% of the budget through tailored ad content and maintaining engagement metrics.• Developed automated reporting systems in Google Data Studio to streamline data integration, saving the team 5 hours weekly and enabling improved analysis and decision-making.• Stayed up-to-date on paid media trends and shared knowledge with the team.• Researched and identified new marketing opportunities with new technologies and partners.

• Handled all stages of onboarding, research, analysis, strategy formation and campaign management for 30+ US based accounts across various verticals such as Dental, Optometry, Urgent Care, ER, Medicine, Chiropractic and Dermatology. • Increased ROI by 30% by monitoring and assessing positive and negative keyword list, ad copies and ad extensions, optimizing bids, quality score and other important account metrics. • Got recognized by team leader and manager for improving conversion rate by 20% through effective problem resolution training in a period of 3 months.• Employed hyper-local targeting and geofencing to drive foot traffic for multi-location clinics, resulting in a 29% increase in patient visits.• Generated detailed reports using Microsoft Excel and Tableau to analyze performance and provide strategic recommendations for improved ROI.

• Directed SEO and lead generation efforts for the new decor products across social media, search engines & e-commerce platforms.• Achieved a 69% boost in website traffic and brand visibility through strategic content optimization and targetedkeyword tactics.• Pioneered influencer marketing campaigns, collaborating with key industry figures to raise product awareness by 38% and buildcustomer trust.• Implemented dynamic remarketing strategies, resulting in a 18% uplift in sales and improved customer retention.• Established strong vendor relationships, negotiating favorable contracts, and securing cost-effectiveadvertising placements, resulting in a 15% reduction in marketing expenses.

Developmental Psychology Internship• Observed, interacted, and assisted students with learning disabilities in their academic work and a variety of activities, under the guidance and supervision of the teachers. • Prepared and implemented teaching aids to enhance the learning skills of children with disability by focusing on their specific needs.

Urban Renewal Mission Internship• Dealt with urban development tasks like - Heritage preservation, water filtration process, solid waste management, health, revenue, BRTS, education, town planning, road construction and other facets of urban development.

Master Of Science - Ms, Marketing

GPA: 3.66/4 Coursework: - Statistics & Data Analysis - Marketing Management - Marketing Research & Data Analysis -Database Foundations.

Bachelor Of Business Administration - Bba, Marketing, 3.87

Bronze Medalist in Marketing Major

Bba Hons, Marketing

Grade: 9.67/10 (Bronze Medalist) Major- Marketing Minor- Psychology

Education record

Summer School Program, Business Administration and Management, General