Spearheading commercial team effectiveness and efficiency, driving the adoption of impactful tools, supporting campaign execution, and delivering data-driven insights for informed sales and marketing decisions. - Utilized project management software (Asana) to efficiently track progress, communicate with stakeholders, and ensure timely project completion. - Collaborated across the marketing team to realize strategic business initiatives. - Designed, developed and launched web-based solutions to support marketing initiatives, reducing a reduced Engagement Marketing team’s workload by 70% and saving over 100 hours (or 3 weeks) annually of work time spent updating resources. - Enhanced Data-Driven Decision Making by designing and maintaining insightful dashboards in Looker Studio, enabling strategic adjustments and targeted marketing and sales initiatives. - Developed and implemented scalable project management processes adopted by the marketing team. - Managed vendor relationships for web development and design services, optimizing costs and ensuring project delivery. - Evaluated and implemented new tools in the commercial tech stack including HubSpot and data retrieval from Salesforce, reduced monthly licensing costs by 80%, while maintaining alignment with strategic goals. - Created and implemented the marketing automation and marketing attribution process and reporting for the B2B SaaS Marketing and Sales initiatives. - Planned and managed the technical solutions marketing budget. - Streamlined Operations: Managed end-to-end marketing operations, including website content, marketing automation, lead management, campaign management, data analysis, trend identification, and marketing technology.- Maintained data hygiene and accuracy across tools to provide reliable insights.

Streamlined previously fragmented project management by designing and implementing a customizable process for tracking status of all digital marketing projects for a client. This process improved team collaboration, with a 15% decrease in project completion time. Client communication significantly improved, leading to additional work from clients and referrals. Utilized product management and projects management skills to achieve this. The process used Google Suite and the Basecamp tool.Managed the development, and maintenance of over 30 different websites.

As a freelance web developer assisted with proposal development, website design, and build of websites across different software platforms. Worked directly with clients to establish and meet project goals and timelines. Collaborated with in-house graphic and UX designers to build amazing web experiences. Collaborated with in-house SEM experts and content managers to maximize reach.

Managed all aspects of web development projects for diverse clients, from initial concept, requirements gathering and design to launch and ongoing maintenance. Consistently managed multiple projects and successfully delivered these projects on time and within budget, while exceeding client expectations through clear communication and collaborative development processes. Proven ability to prioritize tasks, manage timelines, and adapt to changing project requirements. Websites created supported the marketing and eCommerce efforts of companies across varied industries including, Healthcare, Lifestyle and Fitness, Arts and Entertainment, Restaurant, State and Local Government, and Financial Services.

Planned and executed Print and Online Advertising Campaigns, including Print Development Management, Creation of Online Advertising and Email Campaigns. Plan and Execute Special Projects.

Design, Develop and Deliver end user training for the systems used and supported by AT&T Procurement group. Delivery mediums included, presentation, classroom, TV, video, print, virtual classroom and online. Worked with web developers to deliver all inclusive web based training options for Procurement Personnel in all regions (North America, Asia-Pac, Europe and LATAM)

Design, develop and deliver Developer and End User Training as part of the Ariba Education Group.

Clients Included:State Government (system implementation)Medical Laboratory (process redesign)Resource Manufacturer (process redesign and Y2K project management)Food Manufacturer (process redesign and Ariba implementation)