Gravie is a company that is reinventing health benefits, making them easier and more affordable for employers and employees. We’re one part smart tech, one part human touch.

Bloom Health is a company dedicated to helping people take control of their health benefits. Simply put, we do two things. One, we help employers define and control their health benefits spending. Two, we help employees and individuals spend their health benefits dollars wisely. And we do it in a way that's different, and easier, than anything else out there.

Led innovation and drove consumer engagement in RedBrick Health’s programs and services. Created a strong brand identity and positioning platform based on consumer insights and market research, and led the development and launch of several new web-based health programs. Also responsible for creating a product strategy that established RedBrick Health as a leading innovator in the space.

Led marketing activities for fitness and nutrition initiatives nationally. At a time when club services sales were decreasing, I created consumer marketing efforts that resulted in consistent, year-on-year sales increases for the category. Also responsible for designing and launching various fitness programs – all of which exceeded revenue goals – as well as concepts such as the Club Scene Investigations (CSI), a widely recognized innovation in the industry.

Created marketing and public relations programs for 120 new Caribou Coffee store openings, and created strategies that enabled 85% of new store openings to achieve sales plans within three months. Developed and executed corporate branding and media strategies, resulting in a direct mail redemption rate three times better than the industry average. Also developed a charitable donation program by establishing strategic alliances with several cause-related organizations nationally.

Created media plans for large national clients, including LL Bean, Polaris Industries, Cargill and Marvin Windows