I advise on growth, strategy, and go-to-market as a fractional executive for Chiefly & Co. and as the company's fractional CMO. This women-led collective takes a fresh approach to sustainability providing businesses with expert guidance to balance planet & profit.

Advise executives, build and lead marketing teams, deliver marketing programs, and grow technology companies with strategy and marketing.Go-to-market strategy | Brand awareness | Demand gen | PR/social/communications | Content and story telling | Product marketing | Sales and Partner enablement

Advised on launch GTM. Developed positioning and brand, initiated PR program, created lead tracking and outreach systems.

Delivering strategy and marketing consulting to marketing, sales and product leaders at service and tech companies. Help catalyze growth by: > Building smart strategies> Aligning teams> Driving growth outcomes

Led marketing at this innovative cybersecurity startup whose zero trust microsegmentation platform prevents breaches by protecting critical applications in real-time . • Drove successful Series B funding with stronger positioning, messaging, media presence, website and content• Grew pipeline 300% and quickly generated leads with focused GTM strategy• Built PR program resulting in 100% growth in web traffic + significant increase in coverage and awareness• Built team and established marketing functionAWARDS2021 Homeland Security Award: Best Application & Cloud Workload Protection Solution2021 Cloud Computing Excellence Award: Cloud Security Product of the Year – Large Enterprises2021 Cybersecurity Magazine Award: Cutting Edge in Cloud Workload Protection2021 Baby Black Unicorn Award Finalist

(Acquired by Metamorph Partners and ABS Capital Partners)Led corporate, revenue, and product marketing for Fluxx which powers philanthropic giving and impact through innovative SaaS solutions. Hundreds of the world’s largest foundations and tens of thousands of nonprofits rely on Fluxx to streamline their grants management, get data-driven insights, and drive more impact. • Crafted successful GTM strategy, updated and built brand, grew revenue pipeline• Unified sales and marketing with strategy, process, & data• Created a cohesive team; built product marketing, demand gen, ops, communications, inside sales & community functionsKEY ACCOMPLISHMENTS- Flagship: 75% marketing generated opportunities , 7x faster lead response time, 60 day shorter sales cycle- Freemium: 14x user base growth, 565% monthly sign up growth- Brand: Grew media coverage 10x; Added biz coverage with features in Forbes, Fast CompanyAWARDS- 2019 Best in Biz Awards Executive Team of the Year- 2019 Fast Company World’s 50 Most Innovative Companies in the Data Science sector- 2018 Fast Company World’s 50 Most Innovative Companies in the Not-for-Profit sector

Appthority pioneered mobile security as a leading SaaS startup keeping enterprises safe from mobile threats. I led all aspects of marketing, including branding, press relations, field marketing, product marketing, demand generation and messaging. * Set strategic direction, pivoting company to address broader mobile security market * Launched expanded solution and multiple feature upgrades* Built team, systems for demand gen and growth * Substantially grew brand awareness and authority* Established quarterly research reporting and promotionKEY ACCOMPLISHMENTS* Helped drive 115% year-over-year revenue growth* Upped media coverage by 250%* Drove 438% increase in MQLs, 185% in SQLsAWARDS- 2018 AI 100 List: CB Insights award winner for technologies successfully using AI to solve big challenges - 2018/2017/2016 Cybersecurity 500: List of the world’s hottest and most innovative companies in the cybersecurity industry- 2018 Cyber Defense Magazine InfoSec Award: Publisher’s Choice in the Mobile Threat Defense category- 2018/2017 CRN Mobility 100 List: Named one of the 30 coolest vendors- 2017 CRN Security List: Added to the definitive roster of top security tech- 2017 Homeland Security Award: Platinum winner for Mobile Application Security - 2017 InfoSecurity Global Excellence Award: Enterprise Mobile Threat Defense category

(Acquired by Square (NYSE:SQ))Stitch helps e-commerce companies sell more, faster with unified multi-channel inventory and sales data. I led corporate, product and field marketing.• Established Product Marketing, Demand Gen and Partner Marketing functions• Implemented marketing automation, lead scoring, demand gen, agile marketing + more• Defined Positioning and Messaging• Created award-winning content and PR programsKEY ACCOMPLISHMENTSo Drove 300% increase in paid search and app channel trial sign upso Grew customer base by 30%o Increased monthly PR coverage by 50+% and impressions by 400% AWARDS- 2014 Best in Biz Awards: 2014 Silver Winner in the Small and Mid-Sized Business products category - 2014 Interactive Media Awards: Best in Class Award in the B2B products category- 2014 Small Business Influencer Awards: Top 100 Champion for small business leadership and supporting entrepreneurial success

Terracotta transforms businesses with technologies for instant big data access and analytics. I led global field, product and corporate marketing. • Set strategic direction, hired and directed global team, managed multi-million dollar budget• Created product marketing function + foundational product/competitive intelligence materials• Launched in-memory data management, analytics and universal messaging products KEY ACCOMPLISHMENTSo Integral contributor to 2x annual revenue growtho Championed shift to targeting C-level buyers; helped grow average deal size by 45% o 50% lead growth, 35% lead conversion improvement; 7x increase in product downloadso Increased average monthly media coverage by 30x. AWARDS- Winner of Data Week's 2012 and 2013 Top Innovator awards in Big Data Technology- Winner of 2013 Gold Stevie® Award for Best New Big Data Intelligence Product- Winner 2013 Gold Stevie Award for Communications/PR Campaign of the Year in B2B Marketing

Led strategy and marketing engagements with technology leaders. Developed strategies, conducted analysis, and aligned teams to drive growth.

Founded company specializing in growth strategies and marketing programs for technology startups and enterprises. Developed and executed market strategies, research, competitive positioning, thought leadership and content programs. Served clients including Cisco, eBay, Fuego Nation, LaborFair, Questus, SAP, and Wells Fargo.- Developed optimizer model and plan to double online ad revenues to $450m for eBay.- Revived struggling digital agency Questus with a focused revenue strategy resulting in 50% revenue growth and an agency of the year award in 3rd year.- Developed positioning and built strategy & messaging for SMB, merchandising and competitive intelligence teams at SAP.- Developed business plans, funding pitches, marketing plans and online presences for social start-ups based on labor sharing, passions, and mentoring

Designed and led research, content marketing and inside sales programs at this niche marketing agency for top strategy brands, including Bain, Booz & Co., Deloitte, ATKearney, PriceWaterhouse, Gartner and others.- Brand research delivered competitive intelligence, focused services and shortened sales cycle by 6 months for client's strategy offering- Enhanced positioning, messaging and lead qualification resulting in a 35% improvement in close rate for client - Delivered a 500% ROI, 300+ meetings and $9M in revenues for a single client

Directed all aspects of digital, corporate and product marketing for this web-based communications provider. Responsible for member acquisition and loyalty, demand generation (website, events, online advertising, promotions, affiliate programs), PR and product launches. - Grew member base from 2K to 2M members within 12 months.- Launched groups, VOIP and unified messaging services.- Re-launched consumer service as a web-based communications platform for enterprises.

Established online marketing, co-marketing and acquisition for Netscape's Netcenter web portal. Managed home page assets, user registration and testing, reporting and cross-department initiatives. Led outbound marketing for product launches including Instant Messenger, MyNetscape, and Tell-A-Friend. Developed large-scale promotions, referral and co-marketing programs.- Grew Netcenter membership by 10M new members in one year- Managed major sponsorship deals with Warner Bros., Sony Pictures, eBay and Travelocity

Founded consultancy specializing in innovative environmental public education, public relations, and fundraising for corporate, government and non‐profit clients. Stormwater pollution PR campaign generated national media coverage.

Directed marketing and public education engagements for this environmental policy and consulting firm. Clients included the L.A. County Metropolitan Transportation Authority, Southern California Edison, and the California Environmental Protection Agency. Firm’s top biller leading $5M+ in projects

Conducted market research and strategic analysis for international Fortune 500 clients of this strategy consulting firm.