Jill Rodenrijs Email & Phone Number

Zurich, Switzerland

Zurich, Switzerland

• Strategically advising clients on full-funnel social media strategies as part of 360° marketing efforts across platforms such as Meta, TikTok, Snapchat, X (Twitter), LinkedIn, and Pinterest. Working for brands including Ifolor, Yallo, Sunrise, Swatch, Planted, Mazda, Zurich Airport, and Roche.• Developing comprehensive media plans, including budget allocation, audience segmentation, consumer research, and creative strategy ideation, aligning with business objectives and KPIs.• Implementing Test & Learn strategies (A/B testing, Conversion Lift, Brand Lift) resulting in a 44% ROAS increase for an e-commerce brand (YoY) and an 8% Brand Lift uplift for another, among other achievements.• Working with Product Management Tools and image designers for Feed/Catalog-based e-commerce campaigns, conducting multiple tests using creative templates and formats.• Optimizing campaigns and extensively reporting on platform and website analytics data using Google Analytics 4, Adobe Analytics, and Webtrekk, while analyzing various attribution models.• As the Tech Lead, responsible for ensuring campaigns adhere to best practices, implementing the latest features, AI, and automation solutions, and overseeing social media service development, reporting directly to the department head.• Managing Webrepublic’s partnership with platforms such as Meta, TikTok, Snapchat, and Pinterest. This includes providing management with input on partnership deals, hosting monthly learning sessions, and updating the company on the latest trends and product updates.

Zurich, Switzerland

Zürich, Schweiz

Rijswijk, South Holland, Netherlands

• SEA campaigns setup and optimisation, adhering closely to best practices supporting the development of a strong search strategy for PNO Consultants. • Developing digital communications and content strategies for several European grant projects, timely company updates and opinion pieces for social media and email marketing. • Managing lead generation campaigns on Meta and LinkedIn, and training employees to serve as company advocates through social media via training sessions on best practices and website content creation resulting in a 30% increase in reach (MoM) and a 250% increase in LinkedIn followers (YoY).

Hoofddorp, Noord-Holland, Nederland

• Developed social media advertising strategies, including planning, setup, and reporting, for UNICEF, Visit Sweden, and Stena Line, achieving a 33% year-over-year improvement in UNICEF's donation campaign ROAS.• Supported the internal analytics team by implementing tracking codes, pixels, and custom events via Google Tag Manager for brands, ensuring GDPR-compliant tracking and cookie banner setups.• Collaborated with the creative team to devise innovative concepts, create assets, integrate new platform features, and craft social media copy in both Dutch and English.

Amsterdam Area, Netherlands

• Co-managed paid and organic social media campaign strategy for Specsavers and Subway.• Managed influencer partnerships, coordinated with (micro) influencers, contributed to strategy discussions and advised on profile screening to ensure an authentic follower base and engagement.• Managed community engagement and webcare, collaborating with internal stakeholders to establish Q&A documentation. • Utilized Hootsuite and Meltwater to streamline operational processes effectively.

Amsterdam Area, Netherlands

• Research to the brand image of MediaCom Beyond Advertising, the creative department of MediaCom.

Amsterdam Area, Netherlands

• Designed and implemented content and social media strategies for medium-sized companies, including dental clinics and LandscaperPro, from strategy to reporting, focusing on reaching set KPIs.• Created innovative creative concepts for social media campaigns.• Crafted engaging copy for social media posts.

• Developed and executed social media and content strategies for small and medium-sized companies.• Created innovative concepts and handled copywriting.• Analyzed and reported on social media KPIs.• Wrote SEO-optimized blogs in Dutch.• Enhanced website performance using Google Analytics data.• Designed and implemented email marketing campaigns with MailChimp.

Amsterdam Area, Netherlands

• Assisted senior content strategists on projects for Samsung and Booking.com.• Co-produced "The Brief" podcast, focusing on content, marketing, and media.• Authored biweekly articles about "The Brief" for Adformatie.• Developed and implemented a distribution strategy for "The Brief" podcast.

Amsterdam Area, Netherlands

Rotterdam Area, Netherlands

• Co-managed the online communications strategy.• Created innovative social media marketing concepts and handled copywriting.• Analyzed and reported on social media KPIs.• Assisted colleagues in developing their social media profiles and creating content (employee advocacy).• Wrote SEO-optimized blogs in Dutch.• Designed and implemented email marketing campaigns.

The Hague Area, Netherlands

• Wrote SEO-optimized blogs in Dutch.• Created social media posts adhering to a content calendar.• Crafted engaging copy for social media posts.• Collaborated closely with agencies from briefing to final deliverables.

Minor, Business English

Communication And Media Studies, Graduated With Honors

Activities and Societies: Education committee member