20+ years of experience leading multi-national market research teams to bring valuable insight and foresight to the top Animal Health & Agribusiness companies in the industry – both domestically and globally. As Senior Vice President in Animal Health and Agriculture at M/A/R/C, my focus is on bridging client enterprise objectives with the best research design and execution to successfully deliver solutions that guide sound decision making. Our team focuses on turning data into themes & stories that are easy to absorb and leave marketers with clarity on what decisions are needed to drive business, and why. M/A/R/C Research is an innovative marketing research firm dedicated to helping clients create, evaluate, and strengthen their brands since 1965.

Helped oversee planning, development and management of the North American division of the Global Agriculture and Animal Health practice in coordination with teams across Europe, Asia Pacific, the Middle East, Africa and South America. Operated at a senior role where actions and ideas make a difference. Oversight of account support and research delivery personnel, including client relationship management. Directed the design, execution and analysis of research-based consultative solutions to address clients’ business issues and opportunities. Committed to the implementation of new market research methodologies and the employment of state-of-the-art market research technologies to ensure a comprehensive mix of both classical and cutting edge client offerings. Contributed to the financial health of the division and company by growing client relationships and managing margins. Assured organized, scalable and sustainable account growth strategy for new and existing clients. Communicated with executive management, internal departments, and vendors to obtain consensus and ensure client satisfaction. Previously of Market Probe Agriculture & Animal Health - Kynetec acquired the AG & AH division of Market Probe and Market Probe Europe in September 2017.